Corporate Fitness and Active Aging

Why Outsourcing Senior Fitness Management May Be a Good Investment

 Of course, it’s horribly self-serving for us to say that staffing your senior living community fitness center isn’t a DIY (do-it-yourself) project. I'm not necessarily above shameless self-promotion, but the truth is, the consequences of choosing to provide your own staff for the senior fitness center can be costly. 

Let me start with an analogy. Think about your car and the routine oil change that's needed every 5,000 miles. It's not a terribly complex job to change the oil, and yet, do you do that work yourself? Most of us don't, despite the plethora of YouTube videos available to coach us through the relatively simple process. Instead of adding that job to our list, we drive to a shop and have a technician do the work.

In a similar way, fitness center management isn't super complex. But it does require some expertise for both the staff doing the work and the leadership charged with evaluating the overall success of the fitness program. If you're lacking in either area, there is likely room for improvement in your exercise offerings.

What follows are three key reasons I think working with a partner to provide the very best exercise program possible for your residents is a great investment for your community.

Reason #1: Your Actual Dollar Cost Is Only Part of the Cost/Benefit Picture

If you’re reading this thinking, “Outsourcing is expensive—way more expensive than hiring my own personnel,” you’re right. Of course, costs come in two types: direct and indirect. So don’t stunt your thinking about this by looking only at the invoice from the partner against your compensation profile for your own employee.

(KGR - call out park springs case study for improved service with NIFS vs with their own professional)

Reason #2: Outsourcing Fitness Center Management Provides Expertise You Can't Build on Your Own

Managing a fitness center isn't rocket science, but it does come with its own challenges (like most careers), not the least of which is making sure we're doing everything we can to support the customer, who in this case may be an 87-year-old woman who has never exercised. To that end, there is a benefit to having a pool of likeminded peers who are doing the same type of work, sharing in successes, problem-solving through challenges, and brainstorming new ideas together. When you hire an outsourcing organization like NIFS to provide your staffing, they have that built-in peer support.  When you hire your own wellness professional, they’re essentially on their own to build a peer network of support.

GettyImages-682517288.jpgReason #3: Outsourced Partners Are Experts in Fitness So That You Don't Have to Be

Risk management related to both the physical spaces and the programming connected to those spaces is an important consideration, and when you work with a professional organization to have your fitness center and related services managed, you don't have to lose sleep over the liability exposure. If your partner is worth their salt, they'll have the longevity and expertise to know the industry standards for waiver language, pre-activity screening, industry-appropriate certifications, subcontractor liability management, etc. 

Not sure where to start?  Get your checklist for managing fitness liability by clicking below to download.

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If you’re the “I’ll fix my own brakes” or “I’ll build my own home addition” type, then you’re more adventurous than I, and perhaps you should hire your own fitness professional. If you’re looking for an outsourcing solution that is more trustworthy and reliable than your mechanic, less expensive than your home addition, and offers a better return on investment, consider checking NIFS fitness management out. 

Is outsourcing fitness center management right for your community?

 

 

Topics: nifs fitness management senior living community outsourcing fitness managment return on investment

Why You Might Be Wrong About Outsourcing Fitness Center Management

NIFS | Corporate Fitness ClassNIFS isn't the only agency that provides fitness management expertise to businesses. There are several like us because the market demands it. While many organizations have adopted a DIY attitude about managing their own fitness programs, an additional (and substantial) set of businesses has recognized the value in outsourcing fitness center management for their corporate fitness center or in their senior living community.

We’ve been at this for almost 25 years and I’ve heard a variety of objections to outsourcing fitness staff. I’ve got my own list of objections to those objections...so here we go:

Objection 1: Outsourcing fitness center management is too expensive.

This objection really comes down to a comparison of direct versus indirect employee costs. Working with a partner may be more expensive when you compare wages and benefits you pay your employee with the billing you would get from a partner. The fitness management organization has overhead and a margin they need to earn.

When you look at the cost to hire, train, and supervise an employee, your cost comparison starts to even out. Then throw in the consideration of ongoing training and supervision, potential turnover, and statutory costs related to employees, you may find that partnering with a staffing agency like NIFS provides significant value.

Objection 2: I have no control over the staff person.

I don’t know who you’ve worked with historically, but any organization in this business that doesn’t put service first and foremost is making a gigantic mistake. When you’re working with the right outsourcing partner, that organization should be keenly interested in keeping you, the client, happy. To that end, they should be very interested in your feedback about the strengths and weaknesses of the staff they’re providing at your location.

Objection 3: An outsourced staff person won’t have buy-in from our constituents.

For starters, see objection #2. Keep in mind that the only way a staffing agency stays in business is if they have learned to be nimble and highly adaptive to a variety of environments. You can check on a potential outsourcing partner’s flexibility by talking to a variety of references.

When we go to work in senior living settings, we often pair up staffing services with wellness consulting (at no additional cost) so that we can better support the organization and further understand the culture with that client. This understanding is communicated to our staff on the ground so that we’re all operating from the same educated starting point.

Are you ready to do wellness better? Learn more about wellness consulting.

Objection 4: Fitness isn’t rocket science; we’ve got this.

Okay. You’re right. Fitness isn’t rocket science, and you may very well “have it.” There are a host of highly capable, service-minded, passionate health and fitness professionals out there who are ready to work directly for you. But who has their back?

Who provides them with fresh ideas, resources, direction, and support? Your human resources director? Your activities director? Not likely—unless you’ve somehow hit a gold mine of fitness-educated staff at your business, the fitness manager you employ is probably the only one of his or her kind in your four walls. Outsourcing partners (the best ones, anyway) bring a team of resources, professionals, expertise, and support to the staff member they provide your organization.

Maybe you have other objections I can address. If so, leave them in the comments below. On the other hand, if I’ve just addressed your objections and you’re ready to start looking at outsourcing partners, drop me a line, or take a closer look at us through the rest of our blog. If your business has to move through an RFP process, you might want to read what I wrote on my top 10 RFP questions for corporate fitness management.

CORPORATE FITNESS STAFFING ›SENIOR LIVING FITNESS STAFFING ›

 

Topics: worksite wellness nifs fitness management NIFS corporate fitness centers corporate fitness managment employee health and fitness corporate wellness staffing wellness consulting outsourcing fitness managment