Don't be common; be extraordinary

It’s common for retirement communities to market that they offer an exercise program for their residents. Unfortunately, the program usually stops short with a few exercise classes and a small equipment room with a limited collection of cardiovascular equipment and a few dumbbells.

This model typically doesn't appeal to the majority of residents, nor does it encourage a community-wide culture of increased physical activity and overall wellness.

The next generation of residents will expect more

According to the International Health, Racquet, and Sportsclub Association (IHRSA), industry surveys find that baby boomers are the fastest-growing segment of the health-club population, with those 50 and older accounting for 23 percent of members at commercial fitness centers. This data indicates that not only is this next generation of older adults more interested in exercising as they age, but they are also more experienced in selecting available health-club options, equipment, and qualified staffing.

Fill out the form below to read about NIFS approach to maximizing the marketing potential in your retirement community fitness center.