Employers are concerned with the ROI of corporate health wellness programs—and they should be. Why on earth would an organization put valuable resources toward strategies that don’t work for their business?
Are Brainstorming Meetings the Best Way to Foster Creativity?
If you're with me on the "don't throw money out the window" approach, let's take a quick look away from employee health and wellness. Let's focus instead on a corporate convention: the brainstorming meeting. Think conference room, Sharpies, flipcharts, and fresh fruit. (You do have fresh fruit at your meetings, right?!) In the brainstorming meeting, the company’s best thinkers pull together intellectually to flesh out ideas for the business's future. How much money does your company spend on brainstorming meetings in terms of staff time, office supplies, snacks, and overhead?
Turns out that corporate fitness programs might have a leg up on those Sharpies. According to a recent article in Newsweek, there are actually proven strategies for getting creative juices flowing, and traditional group brainstorming sessions aren’t on the list.
Exercise, it turns out, can be an effective brainstorming strategy. Up to 30 minutes of aerobic activity (like walking) can get those creative juices flowing. But there is one caveat: Exercise improves creativity only for people who are already fit.
Corporate Fitness Programs Have Many Benefits
Get your employees exercising now and it will save you money by helping control health care costs, decreasing absenteeism, improving productivity, and creating greater loyalty. In addition, your employees will be better thinkers who will keep your organization ahead of the pack.
How are you encouraging regular exercise in the workplace?