Corporate Fitness and Active Aging

As a fitness professional, we often see gym memberships go unused, and workout routines are given up after a few weeks. We ask ourselves the critical question of how do we keep people coming back? One promising method to answer this question is learning-based fitness, which is an approach that blends physical fitness with education, skill building, and intentional progression. Rather than tell participants what to do, learning-based fitness sessions will help focus on understanding the why and how movements work. This shift will transform workouts from repetitive tasks into an engaging and confidence-building experience.

​So, what is a learning-based fitness session? These sessions will intentionally integrate coaching, explanation, and feedback into the workout. These sessions could include teaching proper movement mechanics and technique, explaining the purpose behind specific exercises, encouraging questions, and progressively building skills over time. Instead of treating the participants as passive listeners and doers, this alternative approach positions them to be active listeners. Whether it’s understanding how to safely perform a squat, how heart rate zones work, or why rest days are important, education is part of the workout and not an afterthought.

​Engagement is the biggest predictor of adhering long-term to exercise. When individuals feel bored or confused, the motivation drops quickly. Workouts that solely rely on repetition or intensity can lead to burnout and injury if you don’t have a good understanding of exercise as a whole. Learning-based sessions can address this by making workouts more mentally stimulating, creating moments of confidence and progress, and helping participants invest in their own development and growth. When people understand the what and the why, they are more likely to stay attentive and keep showing up.

​Consistency is one of the biggest points we try to drive home when working with clients or individuals looking to get started on a fitness journey. These learning-based sessions will support consistency in different ways.

As confidence increases through these sessions, hesitationwill decrease. Clients/ participants are more willing to show up, be comfortable with trying new things, and stay committed because they feel more capable and not overwhelmed.

Building trust through these sessions is another key aspect ofthe relationship between the coach and client or participant. When a client sees that a coach is fully involved in their understanding, not just how they perform physically, it strengthens the relationship. This trust will show in ways like; clients are more open about their limitations, communicate honestly about their stress and recovery, and are more likely to follow through on recommendations provided by the coach. A trusted coach won’t just be a motivator but a guide when learning-based sessions are used.

The most powerful outcome that comes out of learning-based fitness is the feeling of empowerment and being able to make your own sound decisions about your own training. The education provided will help recognize quality movement and proper technique, understand how to modify exercises, and apply training principles on their own. This empowerment doesn’t reduce the value of coaching but enhances it. Clients will better understand the process and be grateful for the guidance that helped them continue progressing safely and effectively. This empowerment can also extend outside the gym setting by applying those same principles learned to activities like safely lifting objects, managing stress, prioritizing recovery, and overall staying active independently. It will help them understand that fitness isn’t about the short-term results but more about developing good skills and habits to support lifelong health.

Leaning-based fitness sessions will create more than a physical change, they build understanding, confidence, and long-term commitment. When we incorporate education into the training, it increases engagement, supports consistency, and strengthens the trust between coaches and participants. When individuals understand what and why they are doing it, fitness will become less intimidating and more empowering.Confidence will replace hesitation, motivation will become more intrinsic, and consistency feels within reach rather than forced.

Overall, learning-based fitness will shift the focus from simply completing a workout to developing necessary skills, awareness, and ownership. Take on these sessions with an open-mind and you will have your own success story to write about.

Starting your fitness journey can be intimidating, but it doesn’t have to be complicated. The key is to start with the right mindset, focus on the fundamentals, and to build long-lasting habits. Fitness isn’t a quick fix; it’s a long-term commitment to yourself that takes time but comes with great rewards when done properly. Setting S.M.A.R.T. goals (Specific, Measurable, Attainable, Realistic, and Timely) can help you stay focused and motivated throughout your journey.

Individuals can get held up by the numbers on the scale, and for good reasons, but it's also important to consider the changes in mood, energy, and strength along the way. These changes are often overlooked, yet they are often the first signs of progress and can be just as important as the numbers on the scale.

When it comes to exercise, keep things simple. Having a balanced routine of strength training to develop muscle and support bone and joint health, include cardio to improve heart health and endurance, and flexibility and mobility work to keep the body moving and reduce risk of injury. Fancy equipment or advanced techniques aren’t necessary in the beginning; start with the fundamentals and build from there. For example, begin with a bodyweight squat, and once you feel comfortable with form and technique, add resistance with a kettlebell or a dumbbell. Once you understand the basics, there are plenty of progressions to keep progress moving upward.

 Burnout, overtraining, and injuries are important things to avoid when starting out. These issues are common among beginners, but even experienced athletes can fall into the same trap. The good news is that they’re preventable. When you begin a new routine, it’s always better to start slow and build gradually. Your body needs time to adapt to the new stressors that exercise places on it, and pushing too hard too soon increases the risk of overtraining and injury. A smart starting point could be 20-30 minutes per session, 2-3 days/week. Focus on proper form; it might feel repetitive at first, but mastering technique pays off. Good form not only makes your workouts safer, it also makes them more effective because you’re able to control your body and any external resistance with confidence.

Nutrition and exercise are important, having a solid foundation of both is important to reach the goals you have in place for yourself. Stick to balanced meals that include lean protein, complex carbs, healthy fats, and plenty of fruits and vegetables. Stay hydrated with water being your go-to drink. Avoid extreme diets, for example, having a regular daily calorie intake of 2,500 and cutting it down to under 1,500 overnight is often hard to maintain, unhealthy, and should be progressive if needed. For workout recovery, prioritize protein and carbs to replenish energy and support muscle repair.

You don’t need a gym membership to start. Although it can help with consistency, it’s not necessary when starting. Try simple bodyweight exercises like squats, push-ups, and planks. Add some low-impact cardio such as walking, cycling, or swimming. If you have access to dumbbells or resistance bands, basic strength movements like rows, lunges, chest press, and overhead press are all great options.

Consistency will be the secret to your success. Try to create a routine where workouts are around the same time and same day. Over time, these habits will turn into second nature. Also remember that fitness isn’t just about how you look; it's about feeling the improvement in your mood, energy, and sleep on a day-to-day basis.

As you begin your fitness journey, watch out for common mistakes. Be careful with overtraining, which can lead to burnout and injury, and avoid comparing your progress to others, it can be discouraging. Everyone is built differently, which makes everyone’s journey different and unique. Rest and recovery are just as vital to the workout itself because your body will need time to adapt to grow stronger.

Your Fitness journey is about progress, not perfection. Keep things simple, stay patient, and celebrate every small win along the way. The habits you build now will set the foundation for a healthier, stronger future.

Everyone is always wanting to know what the top trends for health and fitness each year are and in 2023 we are seeing concepts we can get on board with and fully support! Check out these tops trends and why we support and encourage our corporate fitness center members to adapt these trends.

Low Intensity Workouts

You don’t have to strain yourself to reap the benefits of a workout. Don’t let the idea of exercise keep you from avoiding it all together. Simply walking for 20 – 30 minutes each day of the week will help you reach the recommended physical activity goal of 150 minutes per week. Incorporate stretching into your routine and feel your body loosen up and feel more limber for the better. Don’t over think it, simply move no matter your location.

Earlier Dinner Times

Maybe your grandparents knew better all along, and we should ditch those late dinners. Eating at an earlier time in the evening will allow your body time to properly digest your food before going to bed. Your body has more time to stabilize and regulate blood sugar levels and nutrient absorption. Make the shift by adjusting your dinner time by 10 minutes every week. It might not always be possible so strive for 5 out of 7 nights a week. If you are left feeling hungry at bedtime, drink a glass of water.

Movement Breaks

How often are we lazy during breaks in our day whether it’s grabbing our phone or plopping on the couch we can utilize that time. Incorporate movement breaks into your day. Get up from your desk and walk around the office, walk laps in your house, or take the stairs a few times. Movement adds up when you break it up into increments. When you have two to three movement breaks in your day, you suddenly have 20 – 30 minutes of accrued activity. We are encouraging our corporate fitness members to strive for 23 minutes a day in 2023, see how simple it can be?

Exercise in Groups

It’s no surprise that exercising in groups is on the trend list. People want that interaction after the past few years of covid isolation. Individuals are looking to get back to having community in the gym, at work, and certainly in their favorite fitness classes. Check out your onsite corporate fitness center for class schedules, invite a co-worker and keep each other accountable by adding it as an event on your calendar. Fitness is always more fun with friends.

What habits are you adapting in the New Year? Remember, not every day will be perfect and that is ok! Simply start each day with a fresh mindset and restart as needed.

When going through one’s fitness journey, there are often times when working out becomes repetitive and boring. When that feeling of monotony starts to take place it’s generally a good idea to find a way to spice up your training. You can do so by varying your intensities during training, which in many cases is a great idea. But another way to add some variety to your training is by simply substituting movements in on a cyclical basis. Let’s discuss why this is helpful and then talk about some ways to change up your routine.

Why would it be helpful to change your routine? Well in terms of preventing overuse injuries, it’s one of the easiest ways to prevent them.¹ This can be from a perspective of not just doing one modality of exercise, such as sticking to just running or cycling for cardio, or from a perspective of doing a similar exercise for over a period of weeks and months. Another benefit to changing up your routine, and specifically the exercises being utilized, is that it can help optimize training for strength and hypertrophy.² In terms of hypertrophy this change of exercise may provide a novel stimulus which can induce greater change in hypertrophy. In terms of building or producing strength, changing exercise selection while keeping intensity the same was shown to be more efficient than keeping the exercises the same or varying both the exercises and the intensity.³ Of course this has its caveats for both hypertrophy and strength, such as a redundancy if there’s an excess of variability in exercise selection.²

So now that you know the why, how are some ways to go about changing your routine? There are some simple but effective ways you change up your exercise selection without going too drastic with the changes.

1. Change the angle or range of motion of the movement: An effective way of changing the exercise without doing a completely new movement. For angle, think of it in terms of a chest press. You could either press completely horizontally or you could press it at an incline or a decline. The movement is different in a stimulus sense, but not completely foreign where your new to it. For range of motion, a good example could be a deadlift. Either you could pull it from the floor, you could stand on a platform and have the bar be lower than normal (decreasing ROM), or you could place the bar on pins/platforms (increasing ROM).
2. Use a different tool: Another easy way to do the same exercise but also changing up is by using different equipment for the same movement. Think of it in terms of using a barbell or a set of dumbbells for set of shoulder presses. The movement is identical, but the stress placed on the joints and muscles would differ.
3. Use accommodating resistance: Accommodating resistance, also referred to as Variable – Resistance, is when you use the addition of other equipment such as chains or resistance bands to affect the strength curve of a lift.

Connect with your Fitness Center staff and change up your workout with a new exercise prescription. 

The first thing you want to do before building a workout plan is to start with the end in mind, what is your goal? Are you looking to lose weight, get stronger, increase flexibility, run a 5k? Once you figure out why you want to exercise it becomes easier to plan how frequency, duration, and what exercises you should do.

Building an effective strength training program can be simple when you follow this simple structure. Make sure each workout has a push, pull, squat, press, and hinge. These functional movement patterns incorporate all the muscles of the body. The movements are needed for activities we do daily.

A well-balanced exercise plan will incorporate different exercises that accomplish your goals. Mixing cardiovascular and strength training will give you great results, the best part is you can split it up into 10 minute exercise sessions. Try to incorporate these ideas into your next workout.

Struggling to get started and need some help? Reach out to your NIFS staff at your corporate fitness center, or your local gym to get you started with an individualized exercise prescription. Remember, when new to exercise, be sure to check with your physician before getting started.

Here are some examples of exercises using push, pull, squat, press, and hinge:

Push

• Pushups
• Chest Press
• Med Ball throw

Pull

• Rows
• Lat Pulldown
• Pullups

Squat

• Step ups
• Squats
• Squat Jumps

Press

• Overhead Press
• Kneeling one arm overhead press
• Front press

Hinge

• Good mornings
• Kettlebell Swings
• Deadlifts

Try this quick strength plan today after a brief warmup, repeat 2-3 times:

10 Pushups

10 Rows

10 Squats

10 Overhead Press

10 Good Mornings

20 second Plank

As organizations are planning to reopen their offices in the weeks and months ahead, many questions are swirling around what the new office landscape will look like for both employers and employees. Some organizations are telling their employees if they can work from home full-time, they’d like for them to continue doing so permanently. Others can’t wait to return to normal office operations while also recognizing a hybrid telecommuting model will likely be the outcome.

Whatever that landscape looks like for employers upon reopening, one certainty that is clear is the need to provide flexible wellness program options to accommodate employees wherever they might be working. Last month, I shared some considerations on safety policies when reopening your fitness center. Now, check out these program and service considerations as you welcome back your employees with flexible options!

For your employees returning onsite:

• Membership Drives & Orientations: if you froze memberships to your onsite corporate fitness center over the past year, hosting a membership drive and general orientation appointments to tour the facility, receive instruction on the different makes/models of equipment, etc., can be a great starting point to help employees take that first step in getting acclimated. If you include payroll deductions for employees to use your space, consider a discount or waiving that fee for an introductory period to encourage as many people as possible to rejoin or join for the first time.
• Refresher Fitness Classes: you may have some employees who did not exercise as readily over the past year without access to the onsite amenities you provide. Consider offering low intensity “refresh” classes for employees who may feel like they can’t return to the more intense classes they once attended in fear of it being too difficult. For some individuals, the motto of “we are all in this together” also translates to getting back in shape together!

For your employees continuing to work remotely:

• Provide a Virtual Wellness Platform – much like your onsite fitness center is a hub for programs and services when employees are on campus, provide a web platform your employees can access when working from home or when traveling on business for resources to stay healthy and active. Being able to access virtual fitness classes, request a health coaching appointment, or check out the upcoming healthy living lecture makes it convenient for your employees to stay plugged into your wellness offerings wherever they may be located.
• Utilize a Virtual Meeting Service: whether you want to stream your onsite fitness classes to employees at home or provide virtual forums for your employees to meet with a health coach to discuss their lifestyle goals, utilizing platforms such as Zoom, Teams, etc., is a great means for your employees to connect face to face with your wellness staff and maintain that personal connection and support in their health journey. Check out our case study on reNew You, an engaging virtual wellness program that our members have raved about this year!

NIFS fitness management is proud to partner with organizations to help them develop a safe reopening strategy with the flexible offerings their employees need to be active. Whether you have an onsite fitness center, you are looking for a virtual wellness program model, or a hybrid of both, for your employees contact NIFS for a complimentary consultation.

When waking up early in the morning, it can be extremely difficult to make it through a morning workout by yourself or perhaps you may not push yourself as hard through the last round of squats as you power through alone. There is a quite a bit that can be said about exercising in a group and how it births motivation.

Group fitness classes are not a new concept, but there has been a major increase around the corporate fitness center I staff with the rising numbers of group strength training, Tabata, core, stretching and HIIT style classes. Research has shown us that the healthy actions of our peers tend to rub off on us. It has also been proven that people who are trying to lose weight tend to spend quite a bit of time with their friends who are on the same trajectory towards similar health goals. Working out tends to be more enjoyable and communal when you are a part of a pack.

Group fitness classes allow individuals to increase their commitment to a fitness routine. Working out with a group has been linked to enhanced consistency, motivation, longer duration of being able to work out, amazing conversation and feeling inspired by others. Working out with a group of peers or friends drives consistency in such a way that when there’s someone who hasn’t shown, there’s accountability and positive peer pressure to help swerve against quitting or skipping a class. One study done by the National Library of Medicine showed that 95% of individuals who started a weight-loss programs with their friends completed them vs 76% of individuals who tried to tackle the goals themselves.

Group fitness allows you the benefit and advantage of being able to diversify your workouts. There are only so many exercises that you can perform alone and sometimes you may hit a point where you are doing the same exercises, which tends to get boring. Throwing other participants into the mix with a dynamic exercise instructor allows your workouts to get creative and reduces the urge to feel lonely from working out solo all the time. Having multiple individuals to exercise with opens up the catalog to be creative when it comes to partner resisted exercises, adding in exercises that others have recently learned or trying new things together.

Last but not least, group fitness permits one to capitalize on endorphins. Group workouts brings so much more benefit to your mental health rather than trying to always tackle a workout solo. When you’re a part of a great fitness classes with a bunch of good people, this kind of community and team effort makes you feel great outside of just the temporary boost you may experience after one small workout.

Whether you are just getting started with exercising or you are looking to change things up in your fitness routine, consider group fitness classes to learn new exercises and get some extra motivation along the way!

As more companies welcome their employees back to the office, they are also developing reopening strategies for their onsite fitness centers. It’s one thing to establish social distancing protocols in office spaces, breakrooms, etc., and it’s a whole other ballgame managing traffic in and out of the dynamic environments of locker rooms and fitness centers full of movement. NIFS has been helping our clients prepare their reopening plans so they can do so with confidence that this engaging space is safe for their employees. As your organization considers its reopening plans, review these considerations and align policies that best support your space and programming expectations of your members.

• Locker Rooms: don’t just think about how many people your fitness center can accommodate with proper social distancing, also consider how many individuals your locker rooms can accommodate and if you will allow that space to be accessible. Consider the traffic flow of your locker room, the number of showers you have available, and how many people that space can safely accommodate to help you determine capacity limits.
• Reservation Systems: if your employees are anxiously awaiting the reopening of their fitness center, consider how to best manage the traffic in your space especially during peak times of day before work, over the lunch hour, and immediately after work with a reservation system. Within that reservation system, consider how many users you can accommodate in the space (again, include those locker rooms), how long each session will last and how much time is needed to sanitize the space before the next round of users arrive. Also consider who or how you will manage this reservation system.
• Equipment Spacing & Cleaning: consider how you might need to stagger equipment or put select pieces of out of service to allow for adequate distancing between users. In a fitness center where fans are blowing and respiration rates are high, we recommend a minimum of 10’ between equipment opposed to the standard 6’ for social distancing. In addition, consider how smaller, hard to clean pieces of equipment should be sanitized between users or taken out of circulation. Or perhaps you have a cleaning box for small equipment to be dropped like bands, foam rollers, etc., so your onsite staff can ensure they are properly cleaned before placing on the floor again. Also provide touchless sign-in methods if you track visits and provide touchless water refill stations opposed to drinking fountains.
• Appointments & Services: consider limits on the number of participants in classes and whether you need to schedule back to back offerings on your calendar to accommodate the demand. It might not be efficient, but likely what is needed for your larger groups. Again, consider 10-12’ between your participants and even the types of formats you are offering. Avoid circuits or boot camp style classes where participants rotate stations sharing equipment. For one-on-one services such as fitness assessments or personal training, work with your onsite staff to develop the appropriate cueing to conduct their appointments while maintaining proper distancing from the member.
• Signage & Reminders: as people settle into old workout routines and habits, it’s important that they remain diligent on the current protocols within your facility. Provide extra cleaning supplies around the fitness center with reminders to wipe down equipment before and after use, use tape or other markers to indicate participant “spots” in free weight areas and group fitness classes to ensure distancing and include signage with general reminders about your company’s COVID safety protocols.

As always, stay on top of current CDC guidelines and best practices for the operations and programming in your onsite fitness center. Need support in developing a plan for your organization? Contact NIFS for consulting services or to discuss how our qualified fitness staff are effectively managing these reopening strategies for their clients.

While many may have feelings of uncertainty come to mind with everything we’ve endured thus far in 2020, we’ve also experienced inspiration from the dedication of our healthcare workers and educators and witnessed innovation in how many industries are adapting to remote workforces and revised service models.The corporate fitness industry included and that is why NIFS has adapted our HealthYou programming to accommodate our clients’ needs while their fitness centers remain closed and their employees are at home.  

We have long stated that it's our amazing staff that makes our business-model thrive and our hiring practices help us recruit some of the best professionals in the industry. The relationships our staff build with their members are key to our successful corporate fitness centers. One thing the current pandemic has taught us is those relationships don’t need to be nurtured within the four walls of a fitness center. As our clients’ workforces were sent home and access to typical fitness amenities became limited, our staff got to work finding opportunities to support their members’ health and wellness needs to maintain engagement.

Here are a few examples of how our staff is keeping our clients’ workforce connected to healthy lifestyle resources utilizing their customized HealthYou portals and our licensed exercise software integrated with Zoom:

• Virtual Health Coaching: if you have tried to purchase fitness equipment in the last several months, you’ve likely experienced home-based cardio equipment on backorder, dumbbell racks empty in the stores, and the basics for building your home gym difficult to come by. Our staff have been routinely connecting with their members via phone calls and email and finding innovative ways to support their members’ evolving needs. For some, it may have been relaxation techniques while kids were home with distance learning, for others it may have been working through a new exercise program within the scope of what equipment and space a member has available at home. The gratitude and thanks our staff have heard from their members in maintaining that connection has been inspiring.
  
  
• Group Fitness: we’ve been host morning, noon, and night virtual group fitness classes since the pandemic started and it’s amazing to hear just how much our members love to see THEIR fitness staff and still workout with them. They’ve also enjoyed getting to experience classes with other NIFS staff across the country for variety. Not only do they have live classes available but they have a video library of recorded classes at their fingertips which have 1,000’s of views.
  
  
• Programming: let’s face it, those early weeks of the pandemic, in particular, were rough. Stress and anxiety levels were high and many fell into the groove of day-long snacking followed by evening binge-watching of our favorite shows. Wellness programming like NIFS Commit 21, Fitness Bingo, and NIFS Stress Relief Calendar has helped employees establish personal goals and self-care routines to get back on track.
  
  
• Nutrition Services: NIFS Registered Dietitian has been hosting Healthy Lifestyle sessions on Zoom each week where everything from weight loss, to pre-and-post workout nutrition, to family meal planning, is discussed. There is also a Facebook group in which healthy recipes are shared and some great discussion continues throughout the week! As the frequency of cooking at home has increased, these nutrition resources have been a great option to break out of those menu ruts and explore new healthy choices.

We are already hearing requests and interest for our HealthYou resources to remain available to our members once fitness centers reopen. The landscape of many industries post-pandemic will likely look different and we are glad that members are inviting more options to exercise onsite when their fitness centers reopen as well as requesting the continued accessibility of virtual resources.

NIFS HealthYou programming is a great solution for organizations looking to broaden their employee wellness offerings. Whether you have an onsite fitness center or your employee-base works remotely, our amazing staff and virtual tools can connect them to the resources they need to live well. Contact us today for a complimentary consultation to explore opportunities for your employees.

There is more and more discussion in corporate wellness today about doing wellness for (with?) employees, creating thriving workplace environments, shifting toward programmatic choices that allow for volunteerism and financial literacy, engaging employees with more purposeful work, and using job crafting to create more meaningful work.

It's an interesting time to engage in discussion about what these paradigm shifts really mean when it comes to practical, on-the-ground-application for employees. I agree with much of the dialog; I think it's past time to consider a shift and to take action on it. And yet, I'm concerned that we may be packing away some key elements for "old school" corporate wellness that should not be left out of the mix. One of those program options that is on the fringe is physical activity.

If the basis of your corporate wellness initiative is to help employees live well so that they can bring their best to work each day, then you cannot leave exercise behind. While you consider things like living wage, job crafting and other areas that impact individual well-being, you also need to keep the idea of making the healthy choice the easy choice at the top of mind. Here's how exercise maintains relevance in corporate wellness even as the concept of such offerings continue to evolve. 

The workplace is a prime place for making exercise easy

The research about the benefits of regular activity are clear. What remains elusive are effective strategies to nudge employees toward a more active lifestyle. But, that doesn't mean we should stop creating easy ways for the workers to move their bodies. Time and money (access) remain the two biggest barriers for adults when asked why they don't engage in regular exercise. Like it or not, the workplace becomes a prime location for employees to fit in some activity.  

Exercise doesn't require as much guess work as other initiatives

I know a lot of organizations have taken on wearables as the hallmark of their wellness program's physical activity component. It may be tempting to go that route - it seems relatively easy, and if the cost to implementation isn't a barrier for the organization, you can simply give everyone a Fitbit and get on with it. There are however, many reasons to exercise caution with the use of wearables in your wellness program, not the least of which is privacy.

[Read more: Why Wearable Fitness Trackers Aren't Your Wellness Program]

Outside of the wearable marketplace, there a host of ways you can make physical activity an easy choice in your work environments. We're partial to a corporate fitness center, but that's not the right fit in every business. While you need variety, you don't have to spend a ton of money to execute this well. Group fitness classes can be run with modest cost (or no cost - employees can fund this if you simply make the opportunity available). Painting out safe walking zones in your parking lot, providing resources for stretch breaks, and offering solid education on opportunities for exercise in the community are examples of low-cost initiatives that can easily be developed.  

Leading the way is required

Sometimes, the best way to communicate that movement is important for your workforce has less to do with programmatic offerings, but instead is focused on shifting your culture so that walking breaks are repeatedly encouraged and modeled.

[Read more: 5 Tips To Help Your Employees Move More]

Leaders in the organization have to adopt a mindset where taking a break for physical activity during the day is not just accepted, it's encouraged. One of the best ways to do that is by modeling (yes, that means you need to take your own breaks!). You also have to be mindful of workplace policies (clock in/out policies, productivity quotas, etc.) that may send a different message than the supportive communications you've issued. If words and actions don't match up, employees aren't likely to adopt new practices. 

At the end of the day, you can't really legislate that employees exercise. The motivation to move has to be an inner drive in order for it to be a sustained choice. But, you can make it easier for your workforce to have access to physical activity by creating both spaces and support for regular exercise.