I know... "purpose" for your employees sounds all New Age-y or like some wellness vendor ploy to not have to put up numbers for a client. But the truth is, there is quite a bit of science behind the health benefits of individuals living with a sense of purpose. In fact, scientists attribute better pain management, longevity, and slower rates of cognitive decline to a sense of purpose in adults. For an outline of some of the research-based findings of the benefits of purpose, check out this article.
If you believe the research, you're left with a question about how to put it into practice. The answer may lie in understanding what you want for your employees. Sometimes genuine care and concern for employee well-being is the starting point for building a corporate wellness program, but it's easy to lose sight of that initial impetus, and very quickly the focus becomes the search for elusive metrics (and unicorns).
So maybe it's time to put the employees front and center (again) and make them the heart of corporate wellness. Here are some simple ways you can do that with purpose at the core of what you offer in your programming:
- Allow for volunteering: There are health benefits for individuals who volunteer on a regular basis. But with the schedules we keep (much of which is tied up in demands for our jobs), who has time to give back? Employers can make it a little easier for employees to make their world a better place by building service days into the PTO policy.
- Recognize that your staff members are more than who you see at work: Supervisors have a heavy responsibility to build and sustain an engaged workforce. One giant leap toward fostering a positive and healthy work environment that leads to engagement is by supervisors getting to know their employees. I don't mean you have to start hosting happy hours and cookouts. What you can easily start doing, however, is using your one-on-one meetings as an opportunity to listen for what makes your staff tick, and then look for opportunities to speak to those passions.
- Turn the traditional incentives into incentives to give: Corporate fitness programs are full of incentive programs and challenges that are designed to creatively invite employees to move more for the potential to win some kind of prize at the end of the event. Consider swapping out those traditional program prizes for an opportunity to turn minutes exercising into money for a cause.
Imagine that you're the employee who works for the company that makes good on its promise to deliver all three of the experiences listed above. How do you feel about coming to work? How do you talk about your employer to friends and family? How do you process competitive offers to change jobs when they come your way?
Considering employee purpose as a central pillar in your corporate wellness program isn't just a nice idea; it's the right thing to do for the well-being and motivation of your employees and your business.