Corporate Fitness and Active Aging

Corporate Fitness: Maintaining Connections in a Virtual World

GettyImages-1215677044 (1)While many may have feelings of uncertainty come to mind with everything we’ve endured thus far in 2020, we’ve also experienced inspiration from the dedication of our healthcare workers and educators and witnessed innovation in how many industries are adapting to remote work forces and revised service models. The corporate fitness industry included.  

We have long stated that our it’s our amazing staff that make our business-model thrive and our hiring practices help us recruit some of the best professionals in the industry. The relationships our staff build with their members are key to our successful corporate fitness centers. One thing the current pandemic has taught us is those relationships don’t need to be nurtured within the four walls of a fitness center. As our clients’ workforces were sent home and access to typical fitness amenities became limited, our staff got to work finding opportunities to support their members’ health and wellness needs to maintain engagement. Here are a few examples on how we are keeping our clients’ workforce plugged in to a healthy lifestyle:

  • Virtual Health Coaching: if you have tried to purchase fitness equipment in the last several months, you’ve likely experienced home-based cardio equipment on backorder, dumbbell racks empty in the stores and the basics for building your home gym difficult to come by. Our staff have been routinely connecting with their members via phone call and email and finding innovative ways to support their members’ evolving needs. For some it may have been relaxation techniques while kids were home with distance learning, for others it may have been working through a new exercise program within the scope of what equipment and space a member has available at home. The gratitude and thanks our staff have heard from their members in maintaining that connection has been inspiring.
  • Group Fitness: we’ve been host morning, noon and night virtual group fitness classes since the pandemic started and it’s amazing to hear just how much our members love to see THEIR fitness staff and still workout with them. They’ve also enjoyed getting to experience classes with other NIFS staff across the country for variety. Not only do they have live classes available but they have a video library of recorded classes at their fingertips which have 1,000’s of views.
  • Programming: let’s face it, those early weeks of the pandemic in particular were rough. Stress and anxiety levels were high and many fell into the groove of day-long snacking followed by evening binge watching of our favorite shows. Wellness programming like NIFS Commit 21, Fitness Bingo, and NIFS Stress Relief Calendar have helped employees establish personal goals and self-care routines to get back on track.
  • Nutrition Services: NIFS Registered Dietitian has been hosting Healthy Lifestyle sessions on Zoom each week where everything from weight loss, to pre-and-post workout nutrition, to family meal planning is discussed. There is also a Facebook group in which healthy recipes are shared and some great discussion continues throughout the week! As the frequency of cooking at home has increased, these nutrition resources have been a great option to break out of those menu ruts and explore new healthy choices.

There’s still a good amount of uncertainty on what the rest of 2020 will bring as the country reopens, businesses welcome back their employees and kids return to school in the fall. We are reassured however that the health and fitness needs for the employees of our corporate partners will continue to be supported whether onsite in their fitness center or remotely and that all starts with our amazing staff guiding and supporting them in their journey wherever they might be.

Topics: corporate fitness employee wellness virtual offerings