Corporate Fitness and Active Aging

The National Institute for Fitness and Sport (NIFS) has partnered with NuStep to host a free event on World Parkinson’s Day, Thursday, April 11, 2024, to raise awareness on the benefits of exercise for those fighting back against Parkinson’s. We have a big goal of achieving 10 million steps on the NuStep to honor the 10 million people living with Parkinson’s worldwide.

If your organization would like to rally your communities to join our cause and demonstrate a commitment to resident well-being through education and exercise, we’d love for you to make a Pump it Pledge on how many steps your organization plans to contribute! You can calculate your organization’s Pledge with 3 simple steps:

1. Identify how many of your communities will be participating.
2. Identify how many NuSteps are available at those communities to Pump it with us!
3. Estimate each of those NuSteps taking 30,000 steps on April 11!

This outcome will be your organization’s Pump it Pledge and we’d like to thank you for your contribution by featuring you on our event social posts and in upcoming blogs spotlighting our wonderful supporters! Email Emily Davenport with your Pump it Pledge and for resources your organization can share about the event with your communities, residents, and social followers!

Communities can register at our event page linked here. With 100% of survey participants reporting the event created buzz and engaged their residents in a new way in 2023, your communities are sure to have fun as they contribute to a great cause!

We have also partnered with Team Fox for an optional fundraising element in 2024 for the Michael J. Fox Foundation for Parkinson’s Research. Individuals or communities in this component can find more information here on our Pump it fundraising team!

Last year, the only complaint we heard about Pump it for Parkinson’s was several communities heard about it too late and missed out on the fun! 2023 was the first year the National Institute for Fitness and Sport (NIFS) hosted the event to raise awareness on the benefits of exercise for those fighting back against Parkinson’s Disease and by all accounts it was a smashing success!

• Over 4 million total steps on the NuStep cross trainer were accumulated by senior living communities across the US far exceeding our goal of 1 million steps.
• 100% of event survey responses reported Pump it engaged their residents and staff in a fun new way and created buzz within their community!
• 100% of event surveys reported their residents were pumped to contribute to a Parkinson’s focused event!

As we gear up for year number two, we are going even bigger with new goals, new recruiting efforts to engage more communities, and an optional fundraising element. Here are the basics of what Pump it for Parkinson’s is and how communities can get involved.

Pump it is an event on World Parkinson’s Day where communities can rally their residents and staff to contribute steps on their NuStep cross trainer to submit towards NIFS nationwide goal. Registration is free and participating locations receive a digital toolkit of educational resources, signage and tracking sheets to help them promote and host the event in their community. Hosting Pump it for Parkinson’s is a great way to engage your residents and staff in wellness, contribute to a nationwide goal and help your residents who are impacted by Parkinson’s feel recognized. At the end of the day, communities submit their total step count to NIFS and we tally up all the hard work from thousands of residents and staff across the US who contributed! One thing we heard repeatedly from communities last year is they were surprised to learn how many residents and staff were directly impacted by Parkinson’s Disease and how many residents kept their diagnosis hidden. Pump it empowered many individuals to share their story!

The one-day event will be hosted on Thursday, April 11, 2024, and here are our big goals for this year:

• We are aiming for 10 million total steps to honor the 10 million people living worldwide with Parkinson’s Disease! Rally your residents, staff, families, and prospects to contribute steps on as many NuSteps your community has available. This a great program to engage residents across the continuums if you are a lifeplan community by recruiting your activities and rehab staff in licensed areas to participate! Our motto, every step counts and it’s a great way to help residents of all abilities contribute.
• Due to requests, we are also proud to announce a partnership with Team Fox to incorporate an optional fundraising element for the Michael J. Fox Foundation for Parkinson’s Research (MJFF)! Communities can form or a team or individual donations can be made if desired.
• We are inviting senior living operators to make a Pump it Pledge by recruiting as many of your communities to participate in this free event as possible. We will recognize your organization’s commitment to resident well-being through future blogs and social announcements featuring our participating locations. Contact Emily Davenport for more information on creating your organization’s Pump it Pledge!

Not only do communities have an opportunity to participate in an engaging event, but they also have a chance to win a free NuStep T6 Cross Trainer thanks to our partners at NuStep and a kit of Parkinson’s fitness resources from NIFS to enhance their wellness program.

Visit our event page to register: https://wellness.nifs.org/pump-it-for-parkinsons and follow along at Pump it for Parkinson’s Facebook page for great tips, images, and inspiration for a successful event. We would also like to extend a thank you to our event partners who are committed to helping us spread the word about Pump it for Parkinson’s including NuStep, Wellzesta and ICAA. If you are a vendor in the senior living space willing to help us spread our message, please reach out here for more information on how you can help.

The National Institute for Fitness and Sport (NIFS) presents Pump It for Parkinson’s on World Parkinson’s Day, April 11, 2023. NIFS has partnered with NuStep inviting senior living communities across the country to take part in this event to raise awareness on the benefits of exercise for individuals with Parkinson’s. Pump It for Parkinson’s will be a day-long NuStep challenge for senior communities striving to achieve 30,000 steps on their NuStep.

Emily Davenport, NIFS Director of Fitness Center Management, said, “communities can rally their entire campus by bringing together their residents and employees to accomplish the goal!” NIFS will provide communities with a complimentary programming packet including tracking tools, promotional content, and educational resources they need to get their residents excited. The event’s goal is to accrue 1 million steps representing the 1 million people in the US living with Parkinson’s!

“Whether this event is a community’s first program dedicated to supporting residents with Parkinson’s or a fun add-on to existing offerings, we want to provide resources as they continue to help residents fight back against Parkinson’s,” said Davenport. Participating communities will also receive a Parkinson’s fitness toolkit of resources and videos they can use in their fitness center. Communities that want to get involved need to register here.

“We’re pleased to partner with NIFS and support their event, Pump It for Parkinson’s. And we’re honored that participants will be using NuStep cross trainers throughout the day to demonstrate the importance of exercise for people with Parkinson’s," said NuStep Vice President of Marketing and Product Development, Tobey Thelen. As an added incentive, thanks to NuStep and NIFS, communities may be eligible to win a NuStep T6 Cross Trainer for participating in Pump It for Parkinson's.

Nearly 10 million individuals are living with Parkinson’s Disease worldwide and each year 90,000 Americans are diagnosed with this degenerative condition. Three years ago, NIFS embarked on developing a comprehensive fitness program to meet the unique needs of residents with Parkinson’s Disease for their senior living community clients. From this, Bold Moves programming specifically designed for residents with Parkinson’s was born.

NIFS would like to thank strategic partners, NuStep and Wellzesta, for supporting Pump It for Parkinson’s and their help in creating awareness of the unique fitness needs residents with Parkinson’s Disease have.

To find out more about Fitness Center Management by NIFS, call (317) 274-3432, email Emily Davenport.

NuStep is a leading manufacturer of recumbent cross-trainers used in healthcare, senior living, and fitness settings worldwide.

Communities can learn more about this complimentary program and register for the event by clicking the button below!

Follow the event on our Facebook page: Pump It for Parkinson's

“What keeps NIFS from inviting folks with varying neurological conditions into our Bold Moves for Parkinson’s class since it is also a neurological disease??”

This is a great question because it is a priority for our clients (and for us) to make sure programs and services are as inclusive as possible. But in this situation, Bold Moves is specifically designed for those who have Parkinson’s Disease and here are a few considerations on why that is the case!

Did You Know...

• ...Parkinson’s Disease is progressive and without a cure?
• ...medications and surgical procedures are only to help minimize symptoms?
• ...those same medications start to wear off and do not help as much as they did at the start of use?
• ...exercise is prescribed just as much if not more than medication for symptom management?

NIFS Bold Moves group fitness class is exclusively available to residents with Parkinson’s because the training modalities they need to manage symptoms are unique. We followed the science to make sure we were bringing our clients and their residents an evidence-based program for their fitness center and while exercise is GREAT for anyone, that doesn’t mean ALL exercises are meant for everyone. Some training modalities that benefit those with Parkinson’s in Bold Moves may be contraindicated for individuals with other neurological conditions.

Our goal with Bold Moves is to provide a safe space that encourages the types of exercise that will assist those with Parkinson’s to ease symptoms of the disease. For example, large, big, (dare we say, bold 😉,) movements are encouraged for range of motion and fighting rigidity, but did you know we should not encourage cross over steps for these participants? Another example of a warmup we might include is for facial muscles due to the symptoms that limit muscle movement in the face which can lead to further problems with swallowing and talking. Yes, we will include fitness staples like cardiovascular exercise, full body strength, and flexibility exercises, but they will each be nuanced for the symptoms individuals experience with Parkinson’s. Furthermore, if a group setting isn’t enjoyable for a resident, they can receive an individualized Bold Moves fitness program utilizing the equipment in the fitness center or the pool!

While these exercise considerations are clear in the Bold Moves training NIFS team members receive, how they format their classes remains unique for their participants. We don’t take a cookie cutter approach across our communities in how we format a fitness class, plan an exercise challenge, or promote the next big splash in aquatics programming and Bold Moves is no exception. Our skilled staff learn from their residents at each community and create a program that meets participants where they are with Bold Moves classes looking different at every client site NIFS serves. We love seeing how our team applies their Bold Moves training to give the program its own unique flavor at every community!

Recently, NIFS interviewed several members at varying client locations to get their feedback on why they participate in this program and if it has helped them. The answer is a resounding yes! They are feeling the difference in how their body moves and feels after their sessions. They are paying attention more to the cues NIFS fitness staff provide them during class and remind themselves when they are out in the community. Most importantly, they are thankful someone has the understanding that they cannot control these movement symptoms and they have confidence that they are performing the best exercises unique to their needs as part of their symptom management.

Learn more about our program for residents with Parkinson's Disease by clicking below.

We make no bones about it that our staff are the best in the business not only in their creativity but in their expert knowledge and appetite for continued learning. It takes this combination to make the most impact in reaching residents with engaging health and fitness programs in the senior living communities we serve. As NIFS was developing our Parkinson’s program, Bold Moves, we knew that equipping our staff with new certifications would not only boost their confidence, but the success of the program and we were right! Here’s some insight from three of our degreed fitness managers on how NIFS Bold Moves training aided them in elevating how they support the unique needs of their residents with Parkinson’s.

Becca G. – Bold Moves Coach in Indianapolis, Indiana

There was an abundant request at our community for a class for Parkinson’s Disease.  I researched some things on my own, but I felt like I needed more to effectively offer a class for PD.  The Bold Moves program helped me feel confident to lead class.  I feel like it gave more information about the disease, for example, how medication timing is imperative to consider when building an exercise program and encouraging participants to keep pushing. Prior to the Bold Moves training, I did not know to avoid cross over exercises, like the grapevine, or that PD causes impaired exercise-induced blood pressure levels.  After completion, I felt qualified to lead group classes and guide individuals in tailored exercise plans. Also, because of the education and training behind the program, the residents are ensured they are receiving safe, effective, and appropriate workouts from us.  I’m happy NIFS built the Bold Moves program with tools and resources to help us serve our residents with PD! It’s more than just the initial education, I have the sustained support and materials to manage the duration of this ongoing program.

Alyssa O. – Bold Moves Coach in Raleigh, NC

I feel the training was great because it educated us on the disease of Parkinson’s, the symptoms to be aware of, and walked us through several different exercises geared to manage those symptoms for maintenance or improvement in quality of life. It was very comprehensive in listing which exercises were better and why those exercises benefit this population of people.

They incorporated studies as well as example exercise programs for Parkinson’s that emphasized symptoms to look for when exercising this group of people. The training also guided intensity level and provided ways to structure the class so that it is conducted smoothly. The Bold Moves training was very helpful in my opinion!

 Charles B. – Bold Moves Coach in Atlanta, GA

As someone with a background in physical therapy, I already had some prior training and education for working with residents with Parkinson’s. However, Bold Moves training did give me a new list of Do’s and Don’ts for working with this population (avoiding grapevines and other advanced balance exercises while needing to implement exaggerated movements and elevate heart rates). The training also gave us the idea to install balance bars all along the back wall of our aerobics room, which has made our training much safer and accessible. I have 2 residents in wheelchairs and 3 in walkers who can perform standing exercises thanks to having these bars installed!

We are proud of our staff and their continued commitment to finding exercise solutions that work for all residents! For more information on NIFS Fitness Management services and our expert staff, contact Emily Davenport!

September is a busy month with national health observances which are geared to bring awareness and resources to individuals or caregivers for issues ranging from childhood obesity to senior independence and just about every chronic health condition in between. For many, the health observance may be one of the only times during the year in which they have access to these additional resources.

If you think about it, older adults who reside in senior living communities have access to these types of resources every single day. As NIFS partners with senior living communities across the country in managing their fitness programs, we see firsthand the impact that the vibrant lifestyle has on enhancing the lives of seniors. The scope of resources from health services to socialization to robust physical activity programs help seniors thrive and are built into the lifestyle 365 days per year opposed to a week or month-long health campaign. It’s not just about increasing awareness, the lifestyle provides the tools and resources for older adults to effectively manage their health and maintain their independence. We witness minds put at ease from the convenient access to exceptional dining, medical care and amenities and lives lived to their fullest.

Let’s look at some examples for September’s health observances that align with the lifestyle that residents in senior living communities have at their fingertips every single day:

• Healthy Aging Month: well that’s a gimme with the month-long focus on the positive aspects of growing older and bringing inspiration to improving the physical, social, mental, and financial well-being of those 45+. These types of enrichment opportunities fill the lifestyle calendars every single month in senior living communities.
• National Yoga Awareness Month: brings awareness to the benefits of yoga and its attributes in living a healthy lifestyle. Yoga classes are a senior living staple on the group fitness calendar as the research behind the gentle poses and stretches bring flexibility, strength and balance gains to the participants as well as enhancing the mind/body connection.
• National Fall Prevention Week: We know that fall prevention is a year-round priority for seniors and NIFS Balance Redefined program brings a comprehensive service model of balance training and fall prevention programming to the communities we serve. Balance classes and rehab departments are commonplace services within senior living.

Just like any industry, some senior living communities have an edge with the scope of amenities and quality of services available to their residents. If you are exploring how a senior living community measures up in fulfilling these lifestyle goals, ask these questions:

• If you are motivated to become more physically active, does the community have a fitness center with professional staffing and a robust service model of classes, appointments, and programs? Most communities have a fitness center, but the staffing makes all the difference!
• If you are interested in gaining more socialization, how do the activities, outings, and dining experiences align with your personal passions and interests? How many new offerings are on the calendar each month to keep things fresh?
• If you are looking for intellectual enrichment, how do the programs engage participants and spark conversation?  There is a difference in the lifelong opportunities available between attending “sit and listen lectures” and events that truly foster new life experiences.

Of course we support initiatives that help connect people with additional resources for any health condition they or a loved one might be experiencing and the national health observances do a nice job with that. For more information on other observances, check out this link from the US Department of Health and Human Services. In closing, we’ll consider the lifestyle available to residents within senior living communities a yearlong health observance for the best of both worlds.

Fitness management is the cornerstone of our business. Recently we have seen an uptick in clients requesting our support in developing broader wellness programming for their residents through the continuums of care. Sometimes the need arises due to challenges with community personnel who don’t have the tools and resources to cultivate the desired lifestyle for residents. Sometimes it’s because they don’t have a point person to pull everyone together out of their silos across the continuums. Sometimes it’s both! Sound familiar?

How Well Is Your Community Collaborating on Purposeful Programs?

Ask yourself a few questions about how well your community is collaborating and building programs with purpose and intention:

• Do activities staff collaborate regularly on program and service options across departments and disciplines such as dining, fitness, health services, the chaplain, and the social worker?
• Do activities staff across all continuums of care collaborate regularly on programs and services and work toward common goals together?
• Is your calendar full of activities to keep your residents busy (for example, cards, movies, speakers, shopping trips, and so on), or is your calendar crafted with activities that create purpose for residents?

A Visit with a Senior Living Client in New Jersey

I provided a solution to these answers during a recent visit with a senior living client in New Jersey. We have been providing our traditional fitness management services to this client for the past four years. The approach we discussed was shifting our degreed and certified staff into a Wellness Director role, who maintains fitness duties in the fitness center while also facilitating a strong collaborative approach with activities personnel in independent living and health care.

This particular client has come to expect creative and diverse program offerings from our Fitness Manager. Events offered last month for Active Aging Week included Yoga Poses and Doggy Noses (yep, that’s yoga with dogs folks), a Blood Drive, and Movies & Smoothies. Past events included their Polar Plunge, Mind Moves, and Healthy Habit Bingo. As the client recognizes the experiences we create for residents that promote engagement and movement versus sit-and-listen events, they begin to lean on us to support them more broadly outside the realm of fitness. We are also seeing a strong desire for the standard of programming cultivated within independent living to carry consistently through assisted living and health care environments. But we are aware of the struggle communities have to bring that to fruition.

NIFS Staff Members Make the Difference

Our strength lies in the people we hire—in their ability to build exceptional relationships with the residents who participate in their programs and also with the staff at the community with whom they collaborate regularly. Their background as health and fitness professionals empowers them with program solutions to support whole-person well-being. The tools and resources they have behind them from NIFS create the space for strategic planning with key stakeholders in resident well-being.

We essentially become a champion for your community by fueling ideas, breaking down the silos, and getting everyone working from the same playbook on a new standard of program and service offerings. If you are interested in hearing more about NIFS's support of broader wellness programming within your senior living communities, contact me or read on.

Active Aging Week is always an exciting time for the NIFS Active Aging team. Our team members work hard to create opportunities for the residents ranging from sports, recreation, and trivia to meditation, education, and beyond with the goal of celebrating a positive view of aging. NIFS staff members across the country went above and beyond this year to encourage residents to step outside of their comfort zones and celebrate actively aging all week.

This spirit was most certainly demonstrated by the water volleyball tournament that took place between our senior living sites in Chicago, IL, and Lincolnwood, IL this year. I had the opportunity to speak with both Ruth, the NIFS Fitness Manager at Lincolnwood, and Leah, the NIFS Fitness Manager at Chicago, to see how the day went. Check it out!

Q: What inspired the idea of a water volleyball tournament between Lincolnwood and Chicago?

Ruth: I really wanted to put together more activities between our Illinois sites, and water volleyball seemed like a great way to get our residents together and get to know the other community. Leah did a great job of getting her residents to practice and actually come with their A game this year. I really would like to host chair volleyball tournaments to include Wyndemere as well since they don’t have a pool.

Leah: Last year, Lincolnwood came to the Chicago site to play water volleyball. We assembled a team for the event without ever practicing. The Lincolnwood players told the Chicago players that they “skunked us,” and that didn’t sit so well with our competitive residents. A rematch with Lincolnwood was one of the first requests I received when I started in Chicago last March. From there it was just a matter of timing, and we thought tying it into Active Aging Week was a great idea!

Q: So, let’s get the obvious question out of the way…who won?

Leah: I’m proud to say we brought the Poinsettia Trophy home this year. We had several residents who had played last year say they would only play this year if we practiced first. I put four practice times on the schedule, and the players enjoyed it so much they requested two additional practices. They were taking no chances this year and their hard work showed…we “skunked” them!

Ruth: Yeah, yeah they beat us...this year! We have an ongoing water volleyball group here at Lincolnwood that meets on Saturday mornings. They have a team resident leader, and honestly they were overly confident this year and really didn’t play to their full potential. Nonetheless, we loved having the Chicago team here and enjoyed the time together since we do a lunch afterwards as well.

Q: What do you think the residents enjoyed the most about the tournament?

Leah: Play is one of the best things you can do for your mind, body, and soul; and unfortunately, it seems like we lose sight of that as we age. This tournament gave our residents the opportunity to reconnect with their younger selves, become part of a supportive team, play, and have fun! Our team is a competitive bunch. They were jumping, leaping, and diving for the ball. One resident told me after the tournament that being on this team was the best workout and the most fun she had had in years.

Ruth: Definitely promoting water volleyball is a way to reach out to our residents as another form of exercise beyond the standard fitness classes. They love the competition aspect and really enjoy developing as players, regardless of their age! Many of them played volleyball throughout their life.

Q: Were there any surprises? Anything that stands out from the day?

Leah: My residents were shocked and not too happy to find the beach ball at Lincolnwood was quite a lot bigger and heavier than the ball we have at Chicago. It really threw the team off during the first game (which is the only game we lost at the tournament). It was fun to see them adjust their style of playing.

Ruth: We actually were equally surprised last year when we had to play with a smaller-version volleyball; perhaps we need to come up with an in-between ball. I think the biggest surprise for us was how prepared the Chicago players were, their setups were definitely practiced.

Leah: There were many highlights of the day, but the thing that stood out to me most was the game-winning point of the final game. There was so much tension in the air as our resident made the final serve. When the ball dropped to the water and scored the final point, the Chicago residents just erupted with a cheer. On our way home the team asked if we could continue to play once a week and open it up to all senior living residents. It is now on our schedule every Wednesday at 1 pm!

Ruth: The good news is that our players surprised me by not being upset over the loss; they embraced the camaraderie among both communities. They also appreciated the positive comments regarding the pool size and the luncheon, but they are excited about next year and heading back to playing at The Clare.

Q: Do you have any advice for fitness staff who want to host a similar tournament in their community?

Leah: I definitely recommend having a few practices before playing an actual game and communicating with the other facility about towels and water. The site in Chicago provides towels at the pool, but Lincolnwood does not, so I was thankful Ruth let me know that in advance so we were prepared.

I’d be sure to clarify the rules with the players before the game.

Ruth was kind enough to coordinate a buffet lunch after the tournament so all of the players got to enjoy a lunch together. Timing wise, we allowed 30 minutes between arriving at Lincolnwood and starting the game, and 30 minutes between the last game and lunch. We could have done 20 minutes between each instead because our residents transitioned more quickly than expected. In addition to the Poinsettia Trophy, Ruth also prepared a laminated certificate for the winning team, which we framed and will hang in our pool area. The residents are extremely proud of the certificate and have brought their grandkids in to show them.

Ruth: Ditto on the above. Have those rules laid out in advance so all the players understand before the tournament and set up practices months to weeks before the actual game! It really is just a fun way to bring communities together and showcase NIFS’s work in providing programs that continue to encourage a “healthy lifestyle” for both the mind and body to equal active aging!

Thanks for sharing, Ruth and Leah!

To learn more about partnering with NIFS to manage your senior living community, click the link below. 

The biggest threat for occupancy in senior living appears to be the family home. And as technology advances, it gets easier for older adults to remain in the comfort of their familiar surroundings. After all, it is an enormous undertaking to move from your long time family home to a new place. The physical burden of the move (and downsizing) coupled with a strong and heavy psychological undercurrent to acknowledging that this will be your last move makes it extremely challenging.

Until there is a strong enough push (or pull) for older adults to leave their home, marketing and sales staff are left in a difficult battle with inertia, because the truth is, most of us don't make changes (in any area of life) unless the pain of staying the same is greater than the pain of making the change. So you have two choices, you can wait for the push of a health crisis that forces older adults to leave their homes, or you can activate a pull message that shows the community as a place where active, engaged living is very much the norm.

[Read More: Using Wellness To Combat Someday Syndrome]

Your wellness program (life enrichment program, activities program...) is the tangible representation of how life is lived in your community and it is the best way to show prospects all the ways they can connect with opportunities FAR beyond what they could cultivate for themselves at home. Here are three opportunities to make the most of your community lifestyle in a pull message with prospective residents.

#1: Fix your fitness center.

Fitness, your fitness center, exercise classes, etc. are only one component of your overall lifestyle program. But, this aspect of living at your community is arguably one of the most visible and recognizable elements (maybe a close second behind dining). If your program consists of a gym with some equipment, classes on the calendar, and possibly fee-based personal training, then you're no different than the gym the prospect already belongs to. Nor are you likely much different from your nearest senior living competition. There is no pull in your services to stimulate the idea of change for a future resident.

Here are some blogs to help you rethink your exercise offerings:

• What's missing from your resident fitness program and how to fix it
• Making the most of your community fitness center
• Community fitness centers - is bigger always better?

#2: Change your calendar.

There's a good chance your calendar looks old and it's just as likely that your enrichment team is blissfully unaware that there's room for growth in what and how they plan. If you're in a community leadership role, it may have been a while since you took a close look at the activities and events that are planned for your residents. So, maybe you're not sure if your calendar needs more life. The simple exercise below will shed some light on whether your programming represents an area of opportunity. 

• Print the last 3 months of calendars.
• Cross off all events that are repeats within the month: exercise classes, card games, happy hour, book club, birthday lunches, weekly shopping trips, worship services, etc.
• If you don't see at least five to six unique events per month (and that's shooting low), then it's time to rethink how programs and events are planned in the community.

Check out this blog for a fresh perspective on putting purposeful living at the center of life enrichment programming.

[Read More: Top 5 reasons your residents don't engage in wellness]

#3: Adjust your thinking about resident engagement.

I'm intrigued by the Holleran Consulting model for the four domains of resident engagement. (Grab the whitepaper here). My early thoughts were all around how much the domains are the responsibility of a community's life enrichment director. However, the more I digested the content, the more I realized how deep the idea of resident engagement really runs. 

There are lots of ways to improve traditional activities in communities, and many of those opportunities rest squarely with your life enrichment staff doing their jobs differently. Yet, beyond the prominent role your activities department plays in facilitating opportunities for resident engagement, it is the entire community supporting those opportunities, connecting with residents, and communicating with each that is the foundation for engagement. Residents also have to be present at a fundamental level. We should not be simply filling an activities calendar and calling it done. For strong engagement, we have to invite residents into their own life story and then step back to allow them to live it.  

How you build those pathways for residents to choose the ways they want to engage is the story you sell to prospects when they ask what it's like to live in your community. And, it takes more than your fitness manager and/or your life enrichment director to pull this off. It requires a strategic approach to building a community full of life and then creating a thoughtful approach to sharing that living experience with those who aren't even aware of what they're missing while they reside in their own home. 

Simply put: You court a more vibrant consumer when you offer a message that speaks to the ways they engage with life. Stop selling health care and start focusing on how residents can live well in your community.