Corporate Fitness and Active Aging

The quick answer, we became experts because we have been specializing in this population for over 20 years in our work in senior living communities. It takes time and dedication to develop a niche as strong as what NIFS has within an industry. We have been part of the wellness evolution as fitness centers were included in renovations and master plans and communities looked to staffing and programming models to help their residents use these amenities safely. We’ve further witnessed consumer options evolve in the senior living landscape with more choices than ever before on where older adults choose to live including 55+ neighborhoods, IL communities, to lifeplan communities. Each environment has its own priorities and challenges in supporting the health and fitness needs of the residents who live there but all understand the necessity of providing vibrant lifestyles. The industry is expected to grow by $100 billion by 2027 alone which means more even more options for consumers. That’s where NIFS Wellness Companion comes into play as a solution in fitness, nutrition and wellness resources that seamlessly plug into the needs of senior living communities.

What makes NIFS niche in senior living special? It comes down to 3 areas of expertise.

1. We hire degreed professionals and provide them with rigorous training to become specialists in senior fitness. Few fitness professionals on the market possess the skillset to step into a senior living setting and provide aquatics programming, fall prevention services, balance assessments, group fitness classes and the background to prescribe customized exercise plans for someone 70+. NIFS staff report their skillset unique to older adult programming increases by 75% in their first year upon joining our team and 90% of these team members already possess a degree in exercise science. The needs of your residents and program are truly a specialization.
2. Because we have worked in senior living for over 20 years with our fitness management clients, we know the players and we know the motivations in your community. Your lifestyle director is a jack of all trades often playing a role with activities, the concierge, transportation and outings. They love making their residents happy and are stretched on time and resources. Marketing and sales know that the ability to showcase a vibrant lifestyle is essential to their ability to meet occupancy goals. Your nursing staff knows that residents who are physically active and engaged can stay independent longer while decreasing fall risks
3. We know your residents. We know that you have several different populations living within your community ranging from those in their late 60’s to 100+. We know that it takes variety in programs and the right approach to effectively engage them in what is being offered. This is truly where our specialization in creating content and programs is rooted. We understand the interests, barriers and goals of seniors and we have spent two decades flexing our creative muscles to effectively connect residents with education and programming that keeps them regularly engaged.

We have the unique perspective to combine that staff expertise, our understanding of the senior living space and our knowledge of your residents to provide a comprehensive digital content and programming platform in NIFS Wellness Companion that fills the gaps your wellness program may be missing.

Extra, Extra... Read all about it! The National Institute for Fitness and Sport (NIFS) has been providing Fitness Management Services in senior living communities across the US for over 20 years. In that time, we have hired some of the best professionals in the business catering to the health and fitness needs of older adults and developing great content and programs to enrich the lives of residents. We see the benefits of empowering seniors with education and choices for safe exercise to champion their health and we are proud to partner with communities who make resident wellness a priority.

At the International Council on Active Aging (ICAA) Conference this week in Raleigh, North Carolina, we were thrilled to unveil a new service to senior living providers making NIFS expertise more accessible to more communities with NIFS Wellness Companion! For the first time, communities can take advantage of a subscription-based service to receive NIFS expert content and programs to enhance their lifestyle programming.

Residents have been loving our content and programs written by our team of senior fitness specialist and registered dietitians for decades. If wellness is a priority for your organization, NIFS now has more solutions to support your community either through our professional staffing in Fitness Management or by your own wellness champion having an array of fitness, nutrition, and health-focused content and programs at their fingertips every month with NIFS Wellness Companion.

As communities have experienced the ease of participating in free events with us the past couple of years with Pump it for Parkinson’s, it’s left many asking, “Do you sell any of your programs because this was so easy to implement, and our residents loved it?” While NIFS Wellness Companion won’t be the full arsenal of NIFS programs and services, it does infuse a level of professionalism, consistency, and creativity into the monthly programs and education communities provide their residents without the frustration of trying to brainstorm what to do, or more importantly finding the time to sit down and develop the content. We know residents thrive on consistency and fitness coordinators, lifestyle directors or life enrichment directors will have the convenience of expertly curated content at their fingertips to plug into their monthly calendars and resident engagement apps.

According to a recent survey by the ICAA, 90% of CEOs in the senior living sector believe that providing wellness programming is vital for business growth. Current residents are engaging more than ever before, and prospective residents are making decisions on where they choose to move based on wellness offerings that will help them live independently for as long as possible. With NIFS Wellness Companion, communities can demonstrate their commitment to supporting resident wellness by partnering with a national organization who specializes in senior fitness.

As a nonprofit organization with a mission rooted in enhancing healthy living through the lifespan, we are thrilled that Wellness Companion will help us reach more seniors with education and exercise options to help them live well while making the jobs of busy wellness professionals that much easier!

Want to learn more about our new subscription-based service, Wellness Companion? Click below for more information!