Corporate Fitness and Active Aging

There are a number of misconceptions these days about personal trainers and what it’s like to be one. Don’t all personal trainers have perfect bodies and eat nothing but fruits, vegetables, and protein shakes? Sure, you’ll have a select number of trainers who eat, sleep, and breathe fitness, but the vast majority of us are just normal people. Let’s debunk some of these common myths about personal trainers.

• We eat healthy foods every day of the week. While most trainers enjoy a nutritious, well-balanced diet, most have no problem mixing in a few splurge meals throughout the week. I personally follow extremely strict nutrition Monday morning through Friday afternoon, and then reward myself with fresh pasta or pizza and breadsticks for a Friday dinner. You better believe I’m getting up early on Saturday morning for a long bout of cardio to put those extra carbs to good use!
• We work out two or three times a day. It’s true, trainers should practice what they preach; however, most of us only work out once a day, most days of the week. One big misconception is that trainers and fitness specialists spend most of their workday working out. I actually had a friend ask me, “What do you do all day at work, just work out?” I was flabbergasted with my friend’s question. Whether I’m delivering fitness and nutrition presentations, making workouts for group exercise classes and clients, or creating fun and exciting fitness challenges, most fitness professionals don’t spend all day “just working out.”
• We love all types of exercise. Variety in your workouts is essential, but any trainer would be lying if they said they love all modes of fitness. Most trainers have been working out long enough to recognize what they enjoy, so they generally stick to those methods of exercise to maintain a healthy weight. The key is understanding your client’s needs, and providing them with a variety of options that work for their likes and dislikes. For example, I have two left feet in Zumba class and feel like I might drown in a pool, but I understand that some clients thrive in a choreographed class or swimming freestyle.
• We never get hurt. It’s true that trainers should be demonstrating impeccable technique and injury prevention form while exercising. The truth is that even trainers can overdo it with too much weight or too many repetitions. Furthermore, trainers can sometimes feel like Superman or Superwoman and try things outside of traditional exercises that could potentially hurt them. I learned this the hard way recently while thinking I could ski all day for four days straight in Colorado. The second to last day of my vacation I severely tweaked my back, making the long plane ride home almost unbearable. I credit my consistent core training for my quick recovery; however, I learned my lesson that anyone can overdo it.
• We’ve never had issues with our weight or body. Believe it or not, trainers can be even more self-conscious than their clients. We have problem areas and imperfections. We look in the mirror and wish a certain part of the body was more defined or had less fat. We set such high standards for ourselves; it’s easy to be extra critical of the way we look. Most good trainers can relate to these insecurities and use these feelings to help empathize with clients. Eventually trainers and clients alike have to learn to accept imperfections and embrace the beautiful qualities of their body.

Now that you know a little more about what it’s like to be a personal trainer, you can learn more about personal training at NIFS, and even get a free 30-minute assessment.

Let’s face it, personal trainers are pretty ubiquitous these days, and it’s easy to understand why. The industry doesn’t have licensure (yet), and there are a lot of inexpensive and easy-to-obtain “personal trainer” certifications available that allow fitness enthusiasts with little knowledge about how the body works to earn a distinction as a personal trainer.

The scary truth about hiring a personal trainer for your senior living community is that the typical consumer doesn’t necessarily know what to look for in a qualified fitness professional. Unfortunately, the I-paid-them-and-they-certified-me individual looks equally competent alongside the individual who has a bachelor’s degree in exercise science and who has earned and painstakingly maintains an industry gold-standard certification.

While hiring an exercise professional for your senior living community fitness program is a very buyer-beware proposition, the rewards for making the right staffing choice can be great.

The right fitness professional is a major benefit to the residents.

This is really what it’s all about, right? You want a passionate, capable, competent, self-starter running the exercise program in the community. You need someone who will

• Coordinate the group exercise program (the fitness specialist should be teaching at least some of the classes).
• Initiate and execute on health-related programming both in the fitness area as well as in partnership with other departments in the community.
• Promote and provide important services like exercise prescriptions (writing individual exercise programs for residents) and senior fitness testing, as well as follow up with residents to offer updated exercise programs and repeat testing as appropriate.
• Track participation by individuals and reach out to nonactive residents to invite them into programs.
• Manage the fitness space, including ensuring amenities are well stocked and equipment is in good working order.
• If your personal trainer isn’t doing these things for you, it’s worth spending some time to re-envision what’s possible in your exercise program. Your residents deserve regular access to diverse classes that respect and challenge them physically. They will participate more if a fitness professional is available to customize exercise plans for them and to help them evaluate their progress along the way. And having a point person who is tracking the participation data and is constantly innovating will draw in more residents who wouldn’t engage without a personal invitation.

The right fitness professional is a major benefit to your business.

This is a tough one. Community leadership seems to have a difficult time making the leap from status-quo group fitness classes and the occasional trainer to establishing a manager for a robust fitness program. Maybe that’s consumer driven, and today’s residents, for the most part, aren’t balking at the outdated model. Maybe the lack of change is rooted in where fitness falls on the priority list.

Yet, with the right fitness center manager on board, you can free up your activities director to actually create person- and purpose-centered activities instead of tracking down a substitute for the group fitness instructor who just bailed on a class. You also send a distinct message to prospects and current residents that healthy living is central to who you are. And because so many communities are still operating on the outdated “group fitness + occasional trainer” model, you clearly distinguish your senior living community from the competition.

If you’re ready to start tapping into these benefits, you can either hire your own fitness center manager for the community, or partner with an organization like ours (NIFS fitness center management) to start improving the fitness program for your residents.

This is the story of a man, who by all accounts, has received a challenging diagnosis, and who, by any standards, could have slowed down years ago.  But he hasn't, and instead, he's overcoming his health challenges to help patients at Lurie's Children's hospital through the Aon Step Up For Kids fundraiser.

Larry Pirovano, a resident at The Clare, in downtown Chicago has been working with his NIFS personal trainer, Zach DeCoster to accomplish the stair climb challenge that required more than 1,600 steps.  We've got his amazing stats below as well as a video from a local NBC affilate who profiled his inspiring story.

• On January 25, 2015, Larry and Zach climbed 80 flights of stairs in the Aon Center in 50 minutes and 15 seconds.  
• Larry placed 2nd in his age bracket.
• He raise the most money of all individual participants and was 16th in total fundraising including all teams and individuals.