Corporate Fitness and Active Aging

Corporate fitness programs in businesses all across the country have been doing pretty much the same thing, quite possibly for decades. The programs look very different, one from the next, but the basic premise is the same.

• Employer: "We want you to be healthy. Here's [insert your corporate fitness answer here: a gym membership, group fitness classes, walking paths, an onsite corporate fitness center, etc.] for you to use. Go be active (when you're not working).
• Employee: "I'd love to start exercising, but I don't know what's safest and most effective for me. Plus, I don't have much time, and clearly, I have work quotas to meet. It's great that the company offers these healthy options, but it doesn't seem like the right fit for me."

There's a real risk in corporate fitness that we only ever reach the folks who would be active regardless of whether there was a corporate fitness program. So the challenge for businesses becomes how to reach employees who are interested in exercising but who don't know where to begin. Get your organization started in the right direction with these three tips for improving your corporate fitness program.

Tip 1: Get the staffing right.

Finding the right staff to support your corporate fitness offerings is crucial to the success of the program. As an organization that provides this very service to businesses all over the country, we’ve written extensively on the topic. It’s no surprise that we think outsourcing your fitness staff is a great choice. However, if your fitness center staffing style is more of a DIY approach, definitely consider the tips in this blog, 3 Tips for Hiring an Active Aging or Corporate Fitness Professional.

Tip 2: Offer the right services.

There are core services that should be in place for a corporate fitness program to be successful:

• Individual education through exercise prescriptions and fitness assessment and testing is essential. Both of these services, which can easily be provided by your qualified staff, provide a fantastic foundation to the employees who are fence-sitters about exercise—you know, the employees who want to try moving more but who aren't sure how to get started safely. Those are the very same employees you're trying to draw into the program; addressing their concerns and questions with tailored services is a great way to show them that the door to starting an exercise program at work is wide open.

Alternative to Personal Training -- Read More!

• Incentive programs can help keep the fitness program interesting and are a fantastic way to help employees reach for better health beyond physical fitness. We've written about several of our successful incentives programs; click any of the titles below to find out more.

Employee Wellness Programming Beyond the Corporate Fitness Center

Making Fitness Fun in Corporate Wellness

Increasing Participation with SKELETONE

A Simple Way to Boost Participation in Your Corporate Fitness Center

How a Simple Squat Challenge Improved Corporate Fitness Metrics

Tip 3: Ask the right questions.

Anecdotal feedback and thank-you emails provide periodic indications of whether your fitness staff is on the right track with employees. But there's nothing like concrete bulk survey feedback to help steer a program in the right direction. Sure, there are problems with surveys, but in our decades of experience with managing corporate fitness centers, we increasingly find surveys to be a very helpful tool for setting our management strategy for each client. Here's how we use them:

• We use them for specific programs to determine whether we're achieving goals with those programs. For more on our evaluation methods, check out this blog: 4 Keys to Getting Wellness Program Data You Can Actually Use.
• From a program satisfaction standpoint, we've found surveys to be quite helpful as well. While the anonymity of them can sometimes leave our staff open to very negative feedback, the vast majority of responses are constructive and quite helpful for us in determining what our next year of program and service spotlights should be.

Want to learn more about how to make effective use of surveys to improve your corporate fitness program? Download our whitepaper.

While the size and shape of fitness spaces can vary dramatically from one senior living community to the next, it is very common for there to be at least some dedicated space with exercise equipment for resident use. It’s also quite common for communities to offer group exercise classes as part of the activity program. In some cases, communities also offer a personal training service.

However, that’s often where the fitness-related services for seniors stop. Below are three additional considerations that will elevate your exercise program to better serve current residents and to attract prospects who are looking for their next home.

Membership

Establishing a membership practice for your fitness center will serve a few key purposes.

• The first is to help manage your liability tied to the community’s fitness spaces as well as to protect the seniors you serve. Fitness facility standards outlined by the American College of Sports Medicine are designed to be an industry-standard set of practices for the safe and effective management of fitness areas. Adhering to as many of their standards as is reasonable will help ensure the fitness program is successful for both your community and the residents.
• The second is to establish a database of active participants so that staff can accurately track who is using the fitness programs and services and how often. Tracking attendance by member allows your staff to proactively reach out to residents who have historically been regular participants and who may have slowed or stopped their activity, or to those residents who have not yet joined the fitness program.

Exercise Prescriptions

Many of today’s residents haven’t engaged in regular exercise outside of their lives in your community, so it’s intimidating for them to approach a treadmill, recumbent bike, or strength equipment. Providing residents with an expert who can create an exercise program based on individual goals and limitations is a great way to help a novice exerciser start to understand how to use the equipment. Following up the exercise prescription service with regular support during each workout demonstrates a real commitment to physical wellness in your community.

Senior Fitness Testing

Getting a baseline on your residents’ fitness level is a great way to help them understand the progress they can make in the fitness center to either maintain or improve their physical well-being. The senior fitness test provides those results and feeds well into the exercise prescription service outlined above. There is inexpensive software (and a manual) that can be used to administer the testing and provide the participant with results. The equipment for each test is also relatively inexpensive and includes items like cones, a step bench, and a timer, among other equipment.

In addition to residents benefitting from their individual results, the community can use aggregate fitness testing data to determine strengths and weaknesses within the fitness program so that classes and other programs appropriately target residents’ fitness needs.

What’s Next?

To be fair, the membership piece could be managed by a lifestyle director. But the exercise prescription and fitness assessment pieces need to be managed by a trained exercise professional who understands the ins and outs of prescribing exercise for older adults. Read about how to hire a qualified fitness professional for your community, or consider working with us because NIFS managers provide these key services as part of our standard senior living fitness programming. Or, click the button below if you’re looking for more ideas about what you should expect from a robust fitness program.