Corporate Fitness and Active Aging

During National Senior Health and Fitness Day earlier this week, the residents at Sandhill Cove, one of NIFS partner communities, had a ball with a wine bottle ring toss, dart art, golf, and more.  Check out the images below that tell the story of a successfully active day for the residents in that senior living community.

Dart Art

This event was the clear resident favorite for the day.  The balloons were filled with paint and participants took turns hitting the balloons with darts, carnival-style.  The residents were so pleased with the outcome, that a section of the painted sheet will find a new home as framed artwork in the community for everyone at the community to enjoy.

Wine Bottle Ring Toss

What better way to put the wine bottles from last night's happy hour to use?  We're not sure we can call it environmental wellness, but the residents were really focused on ringing those bottles!  

Aqua Golf

I guess when you've retired to south Florida, playing golf in the water is the only way to play. 

The rest of the day was filled with other games like corn hole, shuffle board, a putting tournament, and croquet.  There were health check ups for the residents too.  Based on the smiles and participation, we think the day was a fantastic success for all who came out to play.

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Many communities have regularly scheduled recreational activities on the monthly calendar such as croquet, bocce ball, or Wii that seem like fairly logical programs to spin into Olympics-themed events in senior living communities.  Still, it’s not enough to simply group these regularly occurring events together and call them your Community Olympics.  How do you set up the initiative so that it has broad appeal and allows those residents who participate in the events regularly to feel inspired and challenged alongside their novice neighbors?  This two-part blog will provide creative tips to kick your Olympics up a notch with your resident favorites as well as provide fresh new ideas for events.

Part I: Kick it up a notch

Many active aging residents, who participate in weekly recreational offerings such as shuffleboard, putting contests, are quite good. Wait, I take that back –they are really excellent! After all they are playing on a regular basis (perhaps their entire lives) and enjoying the friendly competition amongst their neighbors. As the media starts to promote the next Summer or Winter Olympics and you begin brainstorming ideas for another competition, consider how to create something that will be a truly memorable experience for your residents when they are already playing and honing their skills on a regular basis.

Get more of the community involved:

While some residents aren’t interested competing, that element of competition can breathe life into your Olympics and get more residents involved by tapping into volunteers as well as creating spectator opportunities. Create opportunities for your non-competitive residents to engage as volunteers to be scorekeepers, line judges, and coordinators for the individual events. Furthermore as you designate various venues for your events, make sure you include space for spectators and consider offering light refreshments. Market the opportunity for residentsin your senior living community to come and watch and cheer on their neighbors participating in the events. You could even host a workshop where residents can make banners or signs to bring with them and cheer on the Olympians. This can inspire not only your competing Olympian to feel the support of their neighbors, but it might also inspire a resident who is watching the event to give it a try themselves the next time around.

Make it a formal affair:

I’m not talking black ties and ball gowns, but do consider hosting a more formal approach to an Olympics by including an opening and closing ceremony as well as medals ceremonies for the different events you offer. Promote these ceremonies to the entire community and not just the Olympians. If residents are already use to regular tournaments for the recreational programs at the community, these ceremonies can help set your Olympics apart from the offering they partake in from month to month.  If you are hosting a variety of different events in your Olympics, have a parade at your Opening Ceremonies to present your Olympians in each event. If you are able to tap into resident volunteers and spectators, recognize their contributions with spirit awards at your Closing Ceremonies. 

Residents Unite!

Your residents are already competing amongst themselves on a regular basis. Why not unite your residents into a team and invite neighboring retirement communities to be your opposition for the Olympics. Plan the friendly competition well in advance so all participating communities have a chance to practice and hone their skills at the events that will be offered. While corn hole, for example, may be a big hit with your residents, it may be a new activity to residents at another community and they’ll need some time to reach Olympian status. This can motivate your residents to come together as a team and provide a fresh spin on an activity they already know and love.

Up next in part II of this blog, I’ll outline the variety of events you can consider for your Olympic Games.

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Let me start by saying I’m not here to dog personal training. There is absolutely a niche for that fee-based service, and there is clearly a clientele for it. It should definitely remain an option in fitness centers.

But sometimes, there are people in corporate fitness client settings who simply cannot afford the service. And the real rub is that often, the people who can’t afford it are the ones who would benefit the most from it. If you’re a trainer, you know what I’m talking about.

If you’re charged with overseeing outcomes from your corporate fitness program, you may be pulling out your hair trying to figure out how to get more people exercising on a regular basis. Personal training could help, but again, you're stuck with that price point issue that makes the service out of reach for many.  

The research is clear: moving more is good for your health and sitting is WAY worse than we thought.  

More Personal Attention Without a Personal Trainer

But let’s face it, for someone who is new to exercise or who, for whatever reason, is intimidated by the gym, a little hand-holding from a compassionate and capable professional can go a long way toward boosting the confidence of an unsure individual. The struggle is how to create opportunities for that hand-holding that don’t cross the line into fee-based personal training.

Fortunately, we’ve landed on a service that has proven to be a major value-add both for our clients and for their employees. Personal Fitness Quest, NIFS’s alternative to personal training, was born out of our staff routinely encountering the challenge of trying to invite more members to exercise regularly as a way to improve their health, and knocking up against people who needed more than a little instruction. Here are a few snippets of success stories from the service.

Corporate Fitness Success Profiles

Joyce’s Story: In January 2011 I started working out consistently. After working out with Adrienne through my Personal Fitness Quest, I started to feel more confident. I later joined Weight Watchers and almost three years later, I’m 80 pounds lighter, off my blood pressure meds, and feeling great!

Jen’s Story: When I started my first Personal Fitness Quest, I was walking for exercise. My NIFS staff trainer whipped me into shape and in that first six weeks I lost 11 pounds and seven inches. Since then, I’ve completed two more Personal Fitness Quests with the NIFS staff as well as started other healthy behaviors. As of July 2013, I had lost 115 pounds.

Julie’s Story: In August 2012, I started my first Personal Fitness Quest with Anne. She had me do things I didn’t think I could or wouldn’t try. I complained and whined but she said I’m the only person who smiled the entire time. After a year and a half, I’ve learned a whole new way to exercise and I’m thrilled to say I’ve lost more than 60 pounds and almost 40 inches.

Learn how you can implement a personal fitness quest program at your corporate fitness center by signing up for NIFS best practice series.