Corporate Fitness and Active Aging

This month our corporate members are encouraged to pick a goal of 5,000 or 10,000 steps per day to kick of July’s Prove YOU Move Fitness Challenge. Some people cringe at the thought of 10,000 steps per day, but it isn’t just intentional exercise. Have you ever considered how many steps you actually take in a given day? How often are you moving throughout the office or your house? You might actually surprise yourself. Most phones have a Health App, or you can add a step tracker to your smart phone. If you keep your phone on your body throughout the day, it will calculate your movement and track your steps. As you start digging into your phone, don’t get down on yourself when you discover how little you possibly move, remember your phone must be on your body throughout the day to get the best estimate.

Increasing your daily step count and simply moving more by walking has many health benefits. Let’s take a closer look at why you should Prove YOU Move this month.

• Heart Health: Moving more of course improves heart health, but did you know it can decrease your risk of heart disease by 20%?
• No Gym Required: Moving your body by walking is FREE! No gym membership required. Step outside and go!
• Burn Calories: Many factors come into play like walking pace, distance, and your weight, but moving your body burns calories more than binge watching your favorite shows.
• Boost Your Mood: Stepping outside and taking in your surroundings helps get your mind off any negative thoughts or situations. Decrease stress in your day by walking.
• Tone Muscles: Walking is a great way to increase muscle tone. Choose a pace that makes your heart rate increase. Use your arms as you walk and get the most out of those steps. As you complete your walk, you may find you enjoy the lingering tingle in your muscles.
• Increase Energy: Walking helps increase oxygen flow in your body which helps increase cortisol and epinephrine levels that increase energy. You may not need so much coffee after all.
• Be Social: How often do you cross paths with a neighbor when out for a walk after dinner or a stranger when walking through the office. A simple hello and smile can not only boost your mood, but make your day or someone else’s simply by being kind.

How much should you move?

A general rule of thumb is 150 minutes of physical activity per week for adults; that is 30 minutes a day! There are about 2,000 steps in a mile, so if you can squeeze in 1.5 miles in 30 minutes you are almost to that 5,000 steps a day goal! Keep in mind that is only considering intentional movement. Here are other ways to increase steps throughout the day.

• Instead of scrolling social media during your lunch break, go for a walk after you eat. This can also help aid in digestion.
• Schedule that meeting as a walking meeting. Boost your creativity with your team by taking the meeting on foot.
• Park further away. Rather than taking that closer spot, park further away or higher up in the parking garage.
• No elevator needed, take the stairs!
• Kids have practice? Just say no to bleacher butt, walk around the field.

Eager to see where you stand in the daily step count? Head over to our NIFS Fitness Management Facebook Page and join us by sharing your step goal this month. We’d love to see how you move more this July! Tag us using @NIFSFitnessManagement and #NIFSProveYOUMove!

I know... "purpose" for your employees sounds all New Age-y or like some wellness vendor ploy to not have to put up numbers for a client. But the truth is, there is quite a bit of science behind the health benefits of individuals living with a sense of purpose. In fact, scientists attribute better pain management, longevity, and slower rates of cognitive decline to a sense of purpose in adults. For an outline of some of the research-based findings of the benefits of purpose, check out this article.

If you believe the research, you're left with a question about how to put it into practice. The answer may lie in understanding what you want for your employees. Sometimes genuine care and concern for employee well-being is the starting point for building a corporate wellness program, but it's easy to lose sight of that initial impetus, and very quickly the focus becomes the search for elusive metrics (and unicorns).

So maybe it's time to put the employees front and center (again) and make them the heart of corporate wellness. Here are some simple ways you can do that with purpose at the core of what you offer in your programming:

• Allow for volunteering: There are health benefits for individuals who volunteer on a regular basis. But with the schedules we keep (much of which is tied up in demands for our jobs), who has time to give back? Employers can make it a little easier for employees to make their world a better place by building service days into the PTO policy.
• Recognize that your staff members are more than who you see at work: Supervisors have a heavy responsibility to build and sustain an engaged workforce. One giant leap toward fostering a positive and healthy work environment that leads to engagement is by supervisors getting to know their employees. I don't mean you have to start hosting happy hours and cookouts. What you can easily start doing, however, is using your one-on-one meetings as an opportunity to listen for what makes your staff tick, and then look for opportunities to speak to those passions.
• Turn the traditional incentives into incentives to give: Corporate fitness programs are full of incentive programs and challenges that are designed to creatively invite employees to move more for the potential to win some kind of prize at the end of the event. Consider swapping out those traditional program prizes for an opportunity to turn minutes exercising into money for a cause.

Imagine that you're the employee who works for the company that makes good on its promise to deliver all three of the experiences listed above. How do you feel about coming to work? How do you talk about your employer to friends and family? How do you process competitive offers to change jobs when they come your way?

Considering employee purpose as a central pillar in your corporate wellness program isn't just a nice idea; it's the right thing to do for the well-being and motivation of your employees and your business.

Get our whitepaper below for 5 tips to maximize employee engagement in your program.

Corporate fitness programs in businesses all across the country have been doing pretty much the same thing, quite possibly for decades. The programs look very different, one from the next, but the basic premise is the same.

• Employer: "We want you to be healthy. Here's [insert your corporate fitness answer here: a gym membership, group fitness classes, walking paths, an onsite corporate fitness center, etc.] for you to use. Go be active (when you're not working).
• Employee: "I'd love to start exercising, but I don't know what's safest and most effective for me. Plus, I don't have much time, and clearly, I have work quotas to meet. It's great that the company offers these healthy options, but it doesn't seem like the right fit for me."

There's a real risk in corporate fitness that we only ever reach the folks who would be active regardless of whether there was a corporate fitness program. So the challenge for businesses becomes how to reach employees who are interested in exercising but who don't know where to begin. Get your organization started in the right direction with these three tips for improving your corporate fitness program.

Tip 1: Get the staffing right.

Finding the right staff to support your corporate fitness offerings is crucial to the success of the program. As an organization that provides this very service to businesses all over the country, we’ve written extensively on the topic. It’s no surprise that we think outsourcing your fitness staff is a great choice. However, if your fitness center staffing style is more of a DIY approach, definitely consider the tips in this blog, 3 Tips for Hiring an Active Aging or Corporate Fitness Professional.

Tip 2: Offer the right services.

There are core services that should be in place for a corporate fitness program to be successful:

• Individual education through exercise prescriptions and fitness assessment and testing is essential. Both of these services, which can easily be provided by your qualified staff, provide a fantastic foundation to the employees who are fence-sitters about exercise—you know, the employees who want to try moving more but who aren't sure how to get started safely. Those are the very same employees you're trying to draw into the program; addressing their concerns and questions with tailored services is a great way to show them that the door to starting an exercise program at work is wide open.

Alternative to Personal Training -- Read More!

• Incentive programs can help keep the fitness program interesting and are a fantastic way to help employees reach for better health beyond physical fitness. We've written about several of our successful incentives programs; click any of the titles below to find out more.

Employee Wellness Programming Beyond the Corporate Fitness Center

Making Fitness Fun in Corporate Wellness

Increasing Participation with SKELETONE

A Simple Way to Boost Participation in Your Corporate Fitness Center

How a Simple Squat Challenge Improved Corporate Fitness Metrics

Tip 3: Ask the right questions.

Anecdotal feedback and thank-you emails provide periodic indications of whether your fitness staff is on the right track with employees. But there's nothing like concrete bulk survey feedback to help steer a program in the right direction. Sure, there are problems with surveys, but in our decades of experience with managing corporate fitness centers, we increasingly find surveys to be a very helpful tool for setting our management strategy for each client. Here's how we use them:

• We use them for specific programs to determine whether we're achieving goals with those programs. For more on our evaluation methods, check out this blog: 4 Keys to Getting Wellness Program Data You Can Actually Use.
• From a program satisfaction standpoint, we've found surveys to be quite helpful as well. While the anonymity of them can sometimes leave our staff open to very negative feedback, the vast majority of responses are constructive and quite helpful for us in determining what our next year of program and service spotlights should be.

Want to learn more about how to make effective use of surveys to improve your corporate fitness program? Download our whitepaper.

Our staff are routinely focused on how they can grow participation in the corporate fitness centers they manage. Granted, they don’t have to work that hard at it in January, and maybe into February, but beyond those first two months of the year, the remaining ten months can prove challenging for meeting their participation goals.

One of the ways they work on achieving specific participation numbers is through successful programming. It’s not rocket science, but you do have to know your members and understand what works with them in order to build effective programs. That’s why our crew is so focused on evaluating their offerings; the results help them better understand how to provide incentive and educational programs tailored to the interests and needs of the audience they’re serving.

Tapping into existing successes

One of our managers at a corporate fitness center in New York created a simple St. Patrick’s Day–themed program to help New Year’s resolution makers carry through with their newfound exercise habits into March. For this program, she set specific goals to increase fitness center visits (targeting eight or more monthly visits per member) and to increase participation in group fitness classes.

Each member who signed up for the program was given a small pot (“pot-o-gold”) into which they could place the gold coins they received for coming in to work out on their own or to take a class. She weighted the group class participation by giving two coins for each class. The participant goal was to collect as many gold coins (get as many visits) as possible for the duration of the program. Supplies for the program cost about $30.

[Related Content: 3 Ways to Improve Corporate Fitness Programming on a Small Budget]

Simplicity wins

Members provided feedback that one of the things they enjoyed about the program was its simplicity. It was both easy to understand and easy to participate. When work and personal lives are so complicated and hectic, it’s refreshing to have the corporate fitness center offer no-brainer incentives as a diversion and stress reliever. Not only was the program easy for the members, but our manager reported that she appreciated the simplicity as well; there were no detailed spreadsheets to manage, no massive uptick in 1:1 appointments to juggle, and no convoluted formulas to compute to determine program winners. In fact, even marketing the program was easy—who doesn’t want to win a pot of gold?

The NIFS manager reported that she saw several new faces engaging in group fitness who have continued taking classes long after the program concluded, and some associates who hadn’t completed their memberships hustled through their remaining steps so that they could participate in the program. Overall, she saw 72 percent of program participants workout out at least eight times during the month-long initiative, substantially higher than her typical frequent visitor percentage. Additionally, group fitness class participation increased by 15 percent.

Want to get your hands on other great program ideas that have been tested and proven in corporate fitness?  See what we've outlined as NIFS Best Practice programming.

There’s a lot of misinformation out there on what is and is not good for you. The science changes all the time; unfortunately, changes in health information can sometimes depend on who’s funding the provider. So it can be hard to trust the latest press release “proving” the next best strategy for preventing disease and living longer. Despite the confusing messaging, there are a few constants on health you can count on:

• Tobacco use is bad for you.
• Moving your body is good for you.

I don’t want to get into a discussion of which is more important to employee health; there are too many complicating and personal factors to establish such a case. Instead, I’ll focus on physical activity because I think it represents a substantial area of opportunity for employers when considering options that fit into the “doing wellness for (or even with) employees” mantra.

Plenty of employers offer some kind of option for exercise at work, whether that be with group exercise classes onsite, workouts in a full-blown corporate fitness center, or walking trails on the property. In most cases those amenities/offerings are a use-at-your-own-risk proposition. There’s very little leadership support or communication about how to get involved, so only those employees who feel most strongly about pursuing regular exercise actually have the motivation to engage. And then employers wonder why participation is so low.

So here we are at this weird crossroads where employers try a few fitness-based options at the worksite for employees, very few employees enjoy the benefits of those programs, and employers are frustrated. What’s a company to do?

To be fair, we can’t expect everyone to want to exercise. Employers should have realistic expectations about how many people they can draw into these offerings. If you’re looking for ways to tip the scales that make a work-sponsored group fitness class look a little more attractive to your workforce, consider the idea of compensated workout time. Here’s why this is worth your attention:

• It’s no secret that time, or lack of it, is a primary barrier for your employees participating in regular physical activity. Couple the lack of time with the idea that your employees spend about nine hours per day at the office, and you have yourself a significant potential audience.
• However, if the workplace culture or departmental mantra is about working harder, producing more, and keeping butts in the seats, then the convenience of a workplace fitness option is a moot point.
• Alternatively, if we can pay them for 45 minutes of working out three days per week, now we might be onto something that sends a true message about how important the employer feels it is for employees to make healthy choices. And before you read this and exclaim, “We already do that…it’s called a lunch break,” what I’m advocating is 45 minutes beyond the lunch break. For an employee making $25/hour who works out, walks, or takes a group exercise class three days per week during this compensated time, it costs the company about $2,800 a year ($25/hr x 75% of an hour x 3d/wk x 50wk/yr).

Maybe you can’t afford compensated exercise time for your employees. But before you discount it outright, do what my mom always encourages me to do with a big decision. Make a pro/con list. Consider all the health benefits of engaging in regular physical activity compared to the lost work time on your bottom line. Weigh the positive of increased employee loyalty and creativity against the straight dollar cost. Understand the value of really supporting your employees’ quest for better health versus only paying it lip service. If the tick marks in your pro column outweigh those in the con column, you just might have your answer.

Need tips to get your employees moving more?  Download our whitepaper to help you get started with adding exercise to your worksite wellness program.