Of course, it’s horribly self-serving for us to say that staffing your senior living community fitness center isn’t a DIY (do-it-yourself) project. I'm not necessarily above shameless self-promotion, but the truth is, the consequences of choosing to provide your own staff for the senior fitness center can be costly.
Let me start with an analogy. Think about your car and the routine oil change that's needed every 5,000 miles. It's not a terribly complex job to change the oil, and yet, do you do that work yourself? Most of us don't, despite the plethora of YouTube videos available to coach us through the relatively simple process. Instead of adding that job to our list, we drive to a shop and have a technician do the work.
In a similar way, fitness center management isn't super complex. But it does require some expertise for both the staff doing the work and the leadership charged with evaluating the overall success of the fitness program. If you're lacking in either area, there is likely room for improvement in your exercise offerings.
What follows are three key reasons I think working with a partner to provide the very best exercise program possible for your residents is a great investment for your community.
Reason #1: Your Actual Dollar Cost Is Only Part of the Cost/Benefit Picture
If you’re reading this thinking, “Outsourcing is expensive—way more expensive than hiring my own personnel,” you’re right. Of course, costs come in two types: direct and indirect. So don’t stunt your thinking about this by looking only at the invoice from the partner against your compensation profile for your own employee.
Reason #2: Outsourcing Fitness Center Management Provides Expertise You Can't Build on Your Own
Managing a fitness center isn't rocket science, but it does come with its own challenges (like most careers), not the least of which is making sure we're doing everything we can to support the customer, who in this case may be an 87-year-old woman who has never exercised. To that end, there is a benefit to having a pool of likeminded peers who are doing the same type of work, sharing in successes, problem-solving through challenges, and brainstorming new ideas together. When you hire an outsourcing organization like NIFS to provide your staffing, they have that built-in peer support. When you hire your own wellness professional, they’re essentially on their own to build a peer network of support.
Reason #3: Outsourced Partners Are Experts in Fitness So That You Don't Have to Be
Risk management related to both the physical spaces and the programming connected to those spaces is an important consideration, and when you work with a professional organization to have your fitness center and related services managed, you don't have to lose sleep over the liability exposure. If your partner is worth their salt, they'll have the longevity and expertise to know the industry standards for waiver language, pre-activity screening, industry-appropriate certifications, subcontractor liability management, etc.
Not sure where to start? Get your checklist for managing fitness liability by clicking below to download.
If you’re the “I’ll fix my own brakes” or “I’ll build my own home addition” type, then you’re more adventurous than I, and perhaps you should hire your own fitness professional. If you’re looking for an outsourcing solution that is more trustworthy and reliable than your mechanic, less expensive than your home addition, and offers a better return on investment, consider checking NIFS fitness management out.