Corporate Fitness and Active Aging

When waking up early in the morning, it can be extremely difficult to make it through a morning workout by yourself or perhaps you may not push yourself as hard through the last round of squats as you power through alone. There is a quite a bit that can be said about exercising in a group and how it births motivation.

Group fitness classes are not a new concept, but there has been a major increase around the corporate fitness center I staff with the rising numbers of group strength training, Tabata, core, stretching and HIIT style classes. Research has shown us that the healthy actions of our peers tend to rub off on us. It has also been proven that people who are trying to lose weight tend to spend quite a bit of time with their friends who are on the same trajectory towards similar health goals. Working out tends to be more enjoyable and communal when you are a part of a pack.

Group fitness classes allow individuals to increase their commitment to a fitness routine. Working out with a group has been linked to enhanced consistency, motivation, longer duration of being able to work out, amazing conversation and feeling inspired by others. Working out with a group of peers or friends drives consistency in such a way that when there’s someone who hasn’t shown, there’s accountability and positive peer pressure to help swerve against quitting or skipping a class. One study done by the National Library of Medicine showed that 95% of individuals who started a weight-loss programs with their friends completed them vs 76% of individuals who tried to tackle the goals themselves.

Group fitness allows you the benefit and advantage of being able to diversify your workouts. There are only so many exercises that you can perform alone and sometimes you may hit a point where you are doing the same exercises, which tends to get boring. Throwing other participants into the mix with a dynamic exercise instructor allows your workouts to get creative and reduces the urge to feel lonely from working out solo all the time. Having multiple individuals to exercise with opens up the catalog to be creative when it comes to partner resisted exercises, adding in exercises that others have recently learned or trying new things together.

Last but not least, group fitness permits one to capitalize on endorphins. Group workouts brings so much more benefit to your mental health rather than trying to always tackle a workout solo. When you’re a part of a great fitness classes with a bunch of good people, this kind of community and team effort makes you feel great outside of just the temporary boost you may experience after one small workout.

Whether you are just getting started with exercising or you are looking to change things up in your fitness routine, consider group fitness classes to learn new exercises and get some extra motivation along the way!

Truly, one of the things I love about working in senior living is the passion employees have for serving the residents who live in their communities. Despite variation in the physical spaces’ amenities, decor, and size, the culture of caring about the residents is consistent. The people who work in senior living are genuinely committed to getting to know their residents as a means of helping them live exceptionally well.

Maybe I shouldn’t be surprised by this, but the other half of my career is spent in corporate

wellness, where the bottom line often drives the conversation. And while I think employers do care about their workforce, that’s not their starting point for investing in any wellness initiative. So when I work with senior living communities on improving their programming and activities for residents, I’m often surprised at what an afterthought their exercise amenities and services are. The clear appetite to provide residents with the very best options for living just doesn’t square with what’s in place for resident exercise at the community.

 If this disconnect resonates with you and you’re looking to make a change, consider
improving your resident exercise program with the tips below as ways to live up to your commitment to build active living options for your residents.

1. Provide staffing in your exercise program.

Residents will not (I repeat, will not) use your exercise equipment and spaces without the right leadership in that area of the community. It’s not sufficient to simply offer exercise classes, nor is it adequate service to have a trainer in the gym a few hours per week to offer assistance on the equipment. You can hire your own manager, or you can work with a fitness management company like ours. For more information on how get exercise leadership right in your community, check out some of the blogs we’ve written on the importance of staffing.

• How Fitness Managers Should Be Spending Their Time in Senior Living Fitness Centers
• Three Tips for Hiring an Active Aging or Corporate Fitness Professional
• Why Hiring the Right Trainer for Your Senior Fitness Program Is Vital

Fitness equipment isn’t cheap, but the items used for group classes are far less expensive than the capital equipment in the fitness center. For $5,000, you can buy one new treadmill, or you can buy a classroom worth of new resistance chairs. There are a lot of practical tools that group fitness instructors can use in classes to make them more interesting and more effective for the residents, and they aren’t that expensive. In your next budgeting cycle, make room for a few of these options:

• Small weighted balls: Sets of the 1.1# and 2.2# work well.
• Airex balance pads: Buy enough for each person in balance class to have one.
• BOSU: Buy a few to use in stations on a strength or balance class.

3. Establish a cross-referral system between your fitness center and your therapy group.

If you have qualified staff in your fitness center and there is not already a relationship between that individual and your therapy team, building a bridge between the two is low-hanging fruit on the improving-services tree. Check out this quick read to learn why we believe integration of therapy and fitness is important for resident well-being.

4. Take a hard look at all of your senior wellness initiatives and how fitness folds into that set of programming.

It should be woven in seamlessly among other programs and services designed to engage rather than entertain your residents. If all programming is being carried off in silos, it’s time to take a fresh approach. If participation in programs and services is represented by the same handful of residents, it’s time to re-envision your offerings. If the activities calendar looks pretty much the same as it did last month, last quarter, and last year, it’s time to breathe new life into what you’re offering. Download this quick read for a series of questions you can use to evaluate the quality of your wellness programming. 

There’s a lot of misinformation out there on what is and is not good for you. The science changes all the time; unfortunately, changes in health information can sometimes depend on who’s funding the provider. So it can be hard to trust the latest press release “proving” the next best strategy for preventing disease and living longer. Despite the confusing messaging, there are a few constants on health you can count on:

• Tobacco use is bad for you.
• Moving your body is good for you.

I don’t want to get into a discussion of which is more important to employee health; there are too many complicating and personal factors to establish such a case. Instead, I’ll focus on physical activity because I think it represents a substantial area of opportunity for employers when considering options that fit into the “doing wellness for (or even with) employees” mantra.

Plenty of employers offer some kind of option for exercise at work, whether that be with group exercise classes onsite, workouts in a full-blown corporate fitness center, or walking trails on the property. In most cases those amenities/offerings are a use-at-your-own-risk proposition. There’s very little leadership support or communication about how to get involved, so only those employees who feel most strongly about pursuing regular exercise actually have the motivation to engage. And then employers wonder why participation is so low.

So here we are at this weird crossroads where employers try a few fitness-based options at the worksite for employees, very few employees enjoy the benefits of those programs, and employers are frustrated. What’s a company to do?

To be fair, we can’t expect everyone to want to exercise. Employers should have realistic expectations about how many people they can draw into these offerings. If you’re looking for ways to tip the scales that make a work-sponsored group fitness class look a little more attractive to your workforce, consider the idea of compensated workout time. Here’s why this is worth your attention:

• It’s no secret that time, or lack of it, is a primary barrier for your employees participating in regular physical activity. Couple the lack of time with the idea that your employees spend about nine hours per day at the office, and you have yourself a significant potential audience.
• However, if the workplace culture or departmental mantra is about working harder, producing more, and keeping butts in the seats, then the convenience of a workplace fitness option is a moot point.
• Alternatively, if we can pay them for 45 minutes of working out three days per week, now we might be onto something that sends a true message about how important the employer feels it is for employees to make healthy choices. And before you read this and exclaim, “We already do that…it’s called a lunch break,” what I’m advocating is 45 minutes beyond the lunch break. For an employee making $25/hour who works out, walks, or takes a group exercise class three days per week during this compensated time, it costs the company about $2,800 a year ($25/hr x 75% of an hour x 3d/wk x 50wk/yr).

Maybe you can’t afford compensated exercise time for your employees. But before you discount it outright, do what my mom always encourages me to do with a big decision. Make a pro/con list. Consider all the health benefits of engaging in regular physical activity compared to the lost work time on your bottom line. Weigh the positive of increased employee loyalty and creativity against the straight dollar cost. Understand the value of really supporting your employees’ quest for better health versus only paying it lip service. If the tick marks in your pro column outweigh those in the con column, you just might have your answer.

Need tips to get your employees moving more?  Download our whitepaper to help you get started with adding exercise to your worksite wellness program.

I’ve never been that into group fitness. I’m simply more of a solo exerciser. But starting my career managing corporate fitness centers, it became clear to me very quickly that my personal philosophy about where group classes fit into my routine was counter to a sizable minority of members in the facilities I supported.

There is something about that group dynamic that works for participants. Whether it’s the energy of others, the instructor who tells you what to do, or the music that moves your feet, something draws participants in and keeps them coming back.

Mixed Adherence and Retention Results

Researchers have long been studying variables that can influence exercise adherence; and to date, outcomes from various studies have been in conflict. For example, the S.W.E.A.T. study on women ages 40 to 65 showed that group-based exercise in a “center” setting compared with home-based individual exercise netted better retention. But other research indicates that home-based interventions demonstrated better adherence over time.

We do know that positive social support from both staff and peers directly in the exercise setting is important, and group classes provide a built-in social network. Also, the International Health, Racquet & Sportsclub Association (IHRSA) polled gym members for their primary areas of participation and found that about 43% of gym members participate in group exercise.

NIFS Poll Shows Benefits of Group Fitness Classes

Anecdotally, I know of several individuals who have been able to dramatically improve their health primarily through group classes. So when we polled our NIFS corporate group fitness class participants about their experiences with our classes, I wasn’t terribly surprised at the results.

We polled all employees at our client locations in Indianapolis, Indiana, where we’re offering group fitness classes. In some cases, we’re providing only classes at a location, whereas in other locations we’re managing the corporate fitness center along with providing classes. Here’s what we learned:

• Just over one-third of responders indicated that NIFS group fitness classes were their primary source of exercise through the week.
  
• Almost 80% indicated that they exercise more often because of the group fitness classes available at their office.
• Roughly three quarters of responders noted personal health improvements since they started taking group classes with NIFS instructors.
• A full 96% indicated that the classes at their worksite were a definite employee perk.

The numbers tell us that group fitness is still a fantastic way for employers to create exercise opportunities for their employees. It’s a low-cost (or no-cost if employees pay) option that doesn’t require much equipment or space, and it can net positive health outcomes for employees. It just may earn you loyalty points as well.

If you’re sold on the idea of adding group exercise classes to your corporate wellness offerings but aren’t sure where to start, check out this blog and our quick read: 3 keys to adding group fitness at work.

Stand on the street and ask 100 random people their feelings about going to school as a child and you will get 100 different answers. If I were asked my response would have sounded something like this, “I just want to graduate and get a job so I can be done with homework and live the easy life like adults.” I’m shaking my head as I write this, but that is how I truly felt back then. No matter whom you are certain days in school were destined to be fun, and those days were when we had a SUBSTITUTE. Well today I am going to be that sub, except I won’t be in a classroom with books, I will be on a track with kettle bells, plyo boxes, and resistance bands; I’m subbing for an outdoor boot camp class.

Personally I love to cover other instructor’s classes, because I am guaranteed to encounter something different. The something different part is what we should all look for no matter our profession, new experiences break the monotony of our every day schedules and will positively affect our brain function. As I’m preparing for class my mind is racing and I love it, what music should I play, I wonder how many people will come, how fit are they, what if they can’t do an exercise, what if we don’t have enough equipment?  Are just a few of the questions racing through my mind, but instructing the class and facing those questions gives me the opportunity to hone my skills, meet new people, travel to new places, and hopefully become a better instructor for the classes I already have, and for  those I will sub for in the future.

I hope the same benefits I receive from instructing a new class is passed on to the class I am leading. Any fitness professional will tell you to vary your workouts to reduce boredom and to aid physiological changes. Well nothing will change things up for a group fitness program like being led by a different instructor. No matter how similar two instructors are, there will always be some differences, for example a different cadence will require a higher level of mental focus so that you can stay in sync with the instructor. Often people who have been working with the same instructor for long periods of time can go into “auto-pilot” or turn their brain off during class because they are so familiar with the routine that their body just moves without much thought as to what they are doing.

This blog is not meant for just group fitness instructors and exercise class goers, it’s meant for everyone. Break your everyday cycle and try something different. It will affect an area in your life positively. For all my class goers: when that sub does walk through the door, don’t pout, your instructor will be back, but in the mean time act like a kid again, let all that energy out and have a great class, after all it’s only a sub!