Corporate Fitness and Active Aging

The debate in corporate wellness:

Last year I spent a lot of time reading about current debates in corporate wellness. There are two vocal camps (albeit vocal in very different ways):

• The camp that publicly proclaims we must soldier on with the health risk assessments, the biometric screenings, the weight-loss challenges, and the “cost sharing” of health insurance with employees. That camp is mostly plugging their ears at (and not responding to) the questions from the other camp.
• The camp that keeps asking that pesky “why” question. But they’re not asking “why” like a toddler who presses on, and on, an on without purpose. Those in that second camp are asking why we must persist with corporate wellness practices that don’t work.

Some in the industry rise above the fighting to offer their long-held positions that are alternatives to more traditional corporate wellness. Check out the work being done by Rosie Ward and Jon Robinson at Salveo Partners, or Bob Merberg’s Health Shifting blog for some insights.

An alternative view:

I admire their work and their passion. I offer my own considerations here based on a blog I read focused on well-being for caregivers of the elderly. (Half of my work life is spent focused on health and fitness services in senior living communities.) The blog is about how The Eden Alternative assesses well-being, the dimensions they use, and how they apply them to their employees and those they serve.

Traditional wellness uses areas like physical, intellectual, and occupational wellness to map out how an individual is experiencing well-being in their lives. The Eden Alternative instead looks at identity, connectedness, autonomy, security, meaning, growth, and joy.

How does the worksite look if we build a corporate wellness strategy around optimizing those elements for employees? Here are three areas to consider.

What are the ways we cultivate and sustain connectedness for staff?

This is about more than your break room, or your subsidized healthy foods in the company cafeteria. This isn’t really related to your corporate IT policies for use of social media. But the answer(s) to this question could be about establishing policies that allow employees to provide family support in caregiving roles under reasonable circumstances. Or it could be about establishing a well-thought-out mentoring program at your company.

How are we communicating and following through on areas of autonomy for employees?

No one really likes to feel like they don’t have control over a particular area of their lives, and studies show that lacking autonomy at work can increase stress. If your micromanaging, timekeeping structure has employees taking bathroom breaks in shifts and feeling chained to their desks, it might be time to rethink how you can improve this area of your workplace culture. In a call-center environment, highly scheduled time on the phones is central to business success, and while you can’t change that paradigm, you can invite your team into building the schedule. They’re smart (or you wouldn’t have hired them, right?), so they might have productivity-increasing, autonomy-boosting ideas that you can actually put into practice.

Do we provide opportunities for our crew to engage in work that’s meaningful?

Not everyone has the good fortune to work day in, and day out, in a job they love. And there’s a decent chance that some of the people on your team are in that tough spot. Maybe you can restore a little meaning in their career by providing opportunities for them to engage in a passion through their work. The catch here is that you have to know your employees well enough to know what they’re passionate about. Start with that discussion and see where the ideas lead you. Establishing a day of service might spark enough enthusiasm for some (“I don’t LOVE my job, but the company I work for is solid”). Others might benefit from a mentoring experience to move into a new role with the organization.

You may have noticed that a lot of this alternative approach boils down to building relationships with colleagues. It’s a scary thing—getting to know your staff. But the rewards for individual well-being are far greater than we could get from any health assessment report or biometric screening. When we’re struggling (so much) with true employee engagement in corporate wellness, we need to step back and look at what we’re inviting them into. If it’s not meaningful, if it doesn’t add value (and I don’t mean money) to an employee’s life, why would they engage?

Change is hard—no one really likes change. But this might be a change your employees can get behind. So what do you think? Are you resolved to do better in 2016?

As you kick off the New Year in your workplace, you will probably overhear many of your employees talking about being healthier this year, and their New Year’s resolutions. Eating better, participating in more physical activity, stressing less, establishing a better work-life balance… the list goes on. If your workforce is like the majority of people who have the best intentions of improving their health this year, many will be unsuccessful once work and life get back in the way.

The good news is that healthy habits can be created and maintained in the workplace with a little help from leadership (and who doesn’t want healthy employees?). Here are some ideas that you can incorporate at your workplace to help your employees stick to their health resolutions and show your support for employee health.

Allow employees to schedule time for physical activity throughout the day.

Studies show workers who are able to participate in activity throughout the workday are more productive, so this is a win-win for you and the employee! Making it known to your workforce that you support a break to exercise can go a long way toward changing the health culture in your workplace. If there is no access to a fitness center or group fitness classes in your facility, this year could be the time to explore some options that best fit your workplace needs.

Have healthy snacks available.

If you have the budget to purchase healthy snacks for your employees, great! Have a few common areas stocked with healthy options made available to employees. If you are relying on your vending machine, look to ensure that you have a good variety of healthy choices clearly labeled and available.

Provide opportunities to better manage stress.

Work comes with stressors that can trigger negative thoughts and health habits among your employees. This can be as simple as allowing employees to step away from their desk to go for a short walk or allowing them to take a few minutes to watch a cat video to get a good laugh. Other options that come with a price tag but would be very popular include having a massage therapist provide ten-minute chair massages every few months, or a yoga instructor one or two days a week to provide your employees with an opportunity to unwind.

Allow for a power nap.

Who would have thought that we had it right back in preschool? Many are sleep deprived and it is impacting the quality of work that is delivered and increasing chances for other health risks. Allowing your employees to take a 20-minute power nap can result in a more productive day with fewer mistakes than a day with no nap.

Identify your health champions and put them to work!

They will love that you thought of them, and they have been secretly or openly plotting how they could make this happen and probably have great ideas to share. Let your nutrition nut run with the task of having healthy snacks readily available around the office, and let your fitness guru seek out a few fitness opportunities that can be taken advantage of in the conference room (if you do not have an onsite fitness center). They will also be great about rallying the employees to get on board with the new efforts.

Looking to help your employees have the resources they need to be healthy?  Click below to download our whitepaper for tips to add exercise to your wellness program.

We are often asked by prospective senior living clients how NIFS staff spend their time in senior living fitness centers mangaging the fitness program. Using our monthly report data and through some Q&A with our staff, we pulled together the data below. The information is based on several client settings where we provide one full-time employee to manage the client’s fitness program.

The following points of clarification provide more information about this data:

This data set does not include the one to two additional classes per week that many of our staff are teaching in AL/health center environments. That could easily represent an additional one to two hours each week excluded from the time outline above.

We don’t typically recommend classes that are longer than 45 minutes for this audience, both from an endurance standpoint (for some) and from the perspective that the lifestyle calendar is typically really full and we don’t need to take up more time than necessary when members have many other things to be doing. We want exercise to be as attractive and as easy to fit in as possible, and it’s quite appropriate to expect a solid, effective workout from a 30-minute class.  

At most of these locations, there is at least one outside instructor teaching a specialty format class like Zumba Gold, tai chi, etc. These above figures represent what our staff teach as part of their 40-hour work week.  

Here’s how the math breaks down on hours per week for all of the services above for NIFS fitness management (as averages):

• 5.5 hours per week teaching.
• 28 exercise prescriptions per month = 7 per week at 90 minutes per appointment = 10.5 hours per week.
• 11 fitness tests per month = 2.75 per week at 60 minutes per appointment = 2.75 hours per week.
• 55 other appointments per month (orientations, blood pressure checks, etc.) = 14 per week at 15 minutes per appointment = 3.5 hours per week.
• Roughly 20 to 25 hours per week spent directly providing these kinds of services, allowing another 15 to 20 hours per week for program development, recreational activities like Wii Bowling, coordination/collaboration with other departments, meetings, and reporting or other administrative tasks.

How does this compare to what your fitness staff is doing? Maybe your senior fitness program could use a boost in productivity to draw in more residents. 

If you’re in that place where you’re trying to decide whether it’s beneficial to staff your fitness program with a full-time employee, consider watching our staffing webinar by clicking below. 

Throughout 2015, we’ll be blogging about our dreams for corporate wellness, fitness, and aging well. Some of the content will represent a gentle “poking fun” at the industry, but it’s all written to stimulate thought about what really could be if we put our heads together and started mapping out what’s really possible in the realm of individual wellbeing. We hope you’ll join the conversation by commenting on the blogs, giving us additional ideas about which to write, or by finding us out on Twitter at #wellnesswhatif.

To build this “What If” series of blogs, I polled our staff about their desires and dreams for their members and clients, and I have to admit, I was a little surprised that so many of our staff gave me feedback about building a corporate fitness center that their members could visit without guilt and intimidation. Apparently corporate shaming is still alive and well, and we as health and fitness professionals have a long way to go toward building member confidence in the fitness center.

So for this blog I’m going to run through the things that lead to perceptions of guilt as well as what we can do to build corporate environments that support the individual who takes care of his health. I’ll also be breaking down that intimidation factor to look at ways we can provide better support to our less confident members.

Management Doesn’t Support Staff Taking Their Break Time to Work Out

Somehow, we still have managers who think that butts in the seats all day long is the best way to get employees to be productive. Science would tell us otherwise, and I offered three different studies on this very topic in an earlier blog (3 Reasons to Add a Corporate Fitness Center to Your Wellness Program).

I understand there are quotas to be met, and I’m not saying companies should throw those to the wind. Absolutely, the business runs on meeting those goals, and no, the goals can’t be met when employees are working out and not working. But there’s a break point, for all of us (yes, even for you), where we start to lose focus and where we no longer do our best work. The managers who are still looking down their noses at employees who need an activity break should ask themselves which employee is a more effective partner in reaching the quota:

• An employee who stays put and decreases in effectiveness throughout the course of the day, or
• The employee who takes the company-allowed break to clear his head while lifting weights or walking on the treadmill and returns to his seat refreshed and ready to continue working?

Businesses have very little policy in place on how an employee uses a designated lunch or other break time, so why would management offer disdain for the employee who chooses to take a group fitness class at lunch?

And here’s the other consequence of unsupportive management: Not only do employees feel guilty for using their time (yes, it’s their time) that way, but they realize that maintaining good health is not important to their boss. Thus it becomes increasingly difficult for the employee to keep that as a personal and professional priority.

So how do we turn this cultural challenge around? I wish I had all the right answers. But I think the fixes for this situation are as unique as the client environment, and your ability to nudge this kind of change requires creativity and tremendous amounts of persistence. Cultural change is indeed slow, and very hard. But when an organization figures out its priorities for the business, and they include supporting wellbeing for the employees, you have a lot of opportunity to creatively help individuals move more.

We worked hard in one client setting with a high percentage of call-center employees to turn around middle management’s image that the employees absolutely and without exception HAD to be on the phones. Through a program that, ironically, was not based in their corporate fitness center, we were able to help employees get up and moving on a more regular basis. In fact, in the first four months of this program, 33 percent more participants reported walking at work at least five times per week. We had such fantastic results with this program, we wrote an eBook about it called The Cure for Sitting Disease.

Employees Who Most Need to Use the Corporate Fitness Center Are Often the Most Intimidated by It

This intimidation issue is at the heart of what NIFS does. We’re a fitness center management organization that specializes in placing amazing staff in our clients’ corporate fitness centers to run the operation. The first step to breaking down a barrier of intimidation is having the right people on board to assist any of your employees. Your fitness staff needs to possess a unique blend of compassion and desire to work with everyone, along with technical expertise for prescribing and teaching exercise.

And then, with the right motivated fitness specialists in your fitness center, you can start to build programs that work. Personal Fitness Quest is a positive example of such a program opportunity geared toward individual members who need the most support. We call it our alternative to personal training, and it continues to be one of the most popular offerings we have across our client sites. Skeletone is another successful program, though unlike Personal Fitness Quest, it’s geared more toward the whole membership audience as we set up stepwise inspiration for them to be more active in the fitness center. For the duration of this program, we increased monthly visits by 23 percent over the previous month and saw a whopping 40 percent increase in active members who attended the fitness center at least eight times or more compared with the preceding month.

Another strategy for overcoming the intimidation issue is to understand it better, and surveys can be a helpful information-gathering tool for this purpose. Sometimes, members will simply offer their feedback, but you probably have a whole crew of employees who haven’t come through the doors in a while (some of whom stay away because they feel intimidated) and who aren’t likely to walk right in offering why they’ve stayed clear of the fitness center. Surveys—when used carefully—can be a great tool for continuous feedback about areas for improvement.

Guilt and intimidation aren’t easy issues to tackle, but they clearly get in the way of employees’ success with exercising regularly at work. What have you tried with success at your office to break down these typical barriers? I’d love to hear about your experiences with these concepts (personally and professionally) because we can all learn and do better with dialog that is truthful and solution-based.

[Related Content: 5 Tips to Help Your Employees Move More]