Corporate Fitness and Active Aging

We have talked about the versatility of the NuStep recumbent trainer in senior living both for convenience in the fitness center layout and overall function for the population we serve in this environment. We have also provided great insight in programming a workout on the NuStep recumbent trainer and how you can creatively boost strength, endurance and aerobic function for users. That's why NuStep equipment has been a top choice for senior living communities for over 25 years. And that's why NIFS fitness pros look to NuStep.

Hear from the fitness pros at NIFS on why they love NuStep for their residents.

“We love working with the NuStep because it is an excellent option for all abilities and skill levels. The fact that it is a match for everyone, provides a safe and effective method of exercise makes it a go-to for building strength and endurance in the active aging population” – Josh, Phoenix, AZ

“No matter whether you have difficulties with your hips or joints, or have almost any other mobility difficulties, the NuStep can accommodate you. The adjustable resistance level gives all fitness levels a great workout. The hand grips and seat are adjustable to fit an incredible range of individuals in different height and weight ranges. NuStep will help to keep your muscles strong and improve blood circulation throughout your body.” – Kayla, Towson, MD

 “The NuStep is a great piece of exercise equipment when it comes to people with limited range of motion and lack of mobility. The upright posture accompanied with arm and leg movements at the right intensity can prove to be an effective cardiovascular exercise for anyone.” – Davion, Stone Mountain, GA

““I love the NuStep due to how beginner friendly it is for our residents of all ages and backgrounds. The NuStep considers all individuals with varying capabilities when being utilized.” – Michael, Terre Haute, IN

“NuStep is great because it’s easy to use and beginner friendly. Residents love using the NuStep to get their movement in, especially if the treadmill or bike is too difficult.” – Stephanie, Baltimore, MD

“I love the NuStep, because it is very user friendly! The residents are not intimidated by it, like they are with some other equipment. It’s super easy for them to adjust on their own, and they don’t have to press a lot of buttons to get it started.” – Michelle, Baltimore, MD

“Our residents love the NuStep.  It is the most popular piece of equipment in our Fitness Center.  As a fitness professional, I love the features that it offers.  The ability for people to exercise both the upper and lower body.  The ease of getting in and out, the adjustable swivel seat, the familiarity of the equipment as many people transition from rehab to general fitness.  The NuStep gives wonderful back support and is simply a terrific piece of cardiovascular equipment.  You can pump up the resistance and have a challenging workout too!” – Jane, Palm City, FL

“I love the NuStep because it is easily accessible, which is an important factor in a senior living setting. A wide variety of residents can operate the machine safely and get an effective workout as well.” – Adrian, Indianapolis, IN

It’s a no-brainer on why we chose NuStep for Pump it for Parkinson’s as we considered exercise options that would accommodate ranging abilities. This free event will provide education on the benefits of exercise for those living with Parkinson’s during Parkinson’s Awareness Month and communities can engage both their residents and employees together. Whether your participant is a newbie to exercise or very fit, the versality of the NuStep is sure to give them a great workout! We invite your senior living community to join us in this free program to help us achieve our goal of completing a million steps to honor the one million Americans living with Parkinson’s! One location will be the lucky winner of a free NuStep T6 Cross Trainer!

Staffing shortages and employee retention challenges: the headline every organization hopes to leave behind in 2022. Finding the right staff and providing them with the connection and resources to grow is a key focus for many as we charge ahead into 2023. The creativity and networking of ideas forging our current team of staff has NIFS Fitness Management on fire, and I can’t think of a better way to start the year! As your community evaluates employee satisfaction, retention, and recruiting efforts as well as the impact your fitness program is having on resident lives, here are a couple of scenarios to consider regarding your fitness staffing model.

Do You Have the Time to Manage Your Community's Fitness Center Staff?

We recently experienced a client change where a new executive director with a background in fitness decided quickly in his new role that he wanted to bring fitness staffing in-house and do all the hiring. He felt he had the vision and expertise to effectively lead the fitness staff. Though he knew the qualifications to look for in candidates and had some programming experience, what he did not recognize was the time and commitment it would take to run such a valuable part of their community.

Six months later, the community’s newly hired fitness manager was applying for positions with NIFS and said he felt like he was on an island with little support, collaboration, or resources to help him serve the residents. His executive director had a full plate and couldn’t be dialed into fitness, and his life enrichment director was also busy and had no expertise in fitness programming herself. Within a short period of employment, he was looking to leave the community and seeking an organization that would offer him the support and a team of like-minded peers to grow and develop his skills. The executive director’s intentions were in the right place, but with a full plate, he lacked the time to fully support his new employee.

Is Your Fitness Staff Getting the Support They Need?

On the flip-side, we have numerous clients who have had their own in-house fitness staff and they saw opportunity to do better for their residents. Their staff had the qualifications for NIFS to onboard them, creating a seamless transition for the community and residents. The one common theme these new team members tell us is that they are grateful that they will have resources, best practices, and a team of peers doing this work across the country to help them take their senior fitness center program from good to GREAT. This is a win-win because we were able to onboard someone who knows the community and the residents, and inspire them with the solutions to their daily challenges and networking of new ideas.

In other instances, the staff the community hired did not possess the qualifications or skills to enhance what they were doing and the community made a change altogether, allowing NIFS to recruit a qualified fitness manager. In both instances, we helped clients evaluate the fit of their personnel when looking to elevate their resident service model.

If your community is looking at employee retention strategies, consider the support, growth potential, and collaboration available to your fitness staff. Think about the limits of your fitness program without new ideas, resources, and innovation pouring in from a network of fitness professionals in a similar setting and how you might better support your fitness staff.

NIFS Fitness Center Management Is Ready to Go!

To say we are excited about our current team and the ideas being developed for 2023–2024 for our clients and their residents is an understatement! NIFS Fitness Center Management staff members are developing relationships, sharing ideas, and inspiring one another to serve their residents with a fresh focus in 2023. We are providing them with professional development funding for new certifications, an annual curriculum of staff enrichment trainings, and a leadership team with 50+ years of experience in fitness and senior living to guide and support them. Let’s go!

Daily headlines remind employers of what they are already feeling with the squeeze to find qualified candidates to fill the record-setting job openings across nearly every industry. And for HR professionals responsible for hiring in senior living or corporate fitness centers, it may already be challenging enough to recognize the necessary skills when hiring a fitness professional who can cultivate the engaging onsite fitness center you desire. In the past couple of months, I have heard from multiple fitness management clients that they are grateful that they are partnered with NIFS to manage their fitness center personnel as its one less department they have to worry about as time, resources and candidate pools are stretched thin with staffing struggles.

It isn’t through luck that NIFS is able to recruit some of the best in the fitness industry to manage our corporate and senior living client fitness centers. We have been recruiting, vetting, and welcoming talented fitness professionals to our team across the country for over three decades. That experience has helped us build a foundation and a reputation that attracts degreed and passionate staff. If you are struggling to hire the right talent to create an engaging fitness space, consider how you might apply these factors in your organization’s hiring practices that have elevated NIFS recruiting efforts:

1. Create a following: we have a careers page on our website where hundreds of followers have opted in to receive notifications about vacancies NIFS has available across the country. We regularly update our website when a position becomes available and followers receive a notification right in their inbox. Even if they aren’t regularly visiting our website, our position announcements are delivered right to them! In addition, candidates can submit their resume to NIFS to house in our database so we regularly have qualified candidates to comb through as positions become available.
2. Partner with local universities: doing business in 16 states across the US puts us in proximity to some of the best exercise science and kinesiology programs, many of which are the alma maters to our staff. This has created opportunities for us to attend job fairs and post on university job boards to recruit new grads and more experienced alum. I remember hearing about NIFS in one of my first undergrad classes in the exercise science program at Ball State University (chirp chirp) and NIFS was one of the first employers I looked into upon graduation…and I’ve been here ever since. We recently hired a candidate who told us about admiring the work NIFS does in fitness management from the strong reputation she heard it carry in her master’s program at her university in southern Indiana.
3. Network of amazing staff: our staff come to us from a variety of backgrounds working in commercial gyms, rehab settings, athletic training, sports performance, nutrition, and health coaching. From that experience brings a broad network of connections to spread the word about NIFS vacancies with former peers, classmates, colleagues, etc… Talent attracts talent and we love when our team helps us find the right fit for a client!

If you are tired of the turnover, lack of coverage support during staff vacations, or simply need time freed in your busy schedule from staffing struggles, contact NIFS for a conversation about fitness management services and let us champion the fitness staffing piece for your employees’ onsite fitness center or for your senior living fitness center.

Finding the right fit may only be half the battle when staff retention also comes into play. We recently had an applicant who works for a senior living community. He shared with us that he’s looking for other work because he feels like he’s on his own and has little connection and support from community personnel. He likes his community and loves his residents, but feels like there is missed opportunity to elevate his program or his own professional growth. We’ve written about networking opportunities for fitness staff before – check out these ideas here! Don’t go through the pains of recruiting, hiring, and training a great candidate just for them to quickly be searching elsewhere. Even though NIFS team is geographically stretched from coast to coast, we are strongly connected. NIFS team member Candace in Virginia recently shared the following with me, “I truly love being a part of the NIFS community, it has absolutely been my favorite company to work for throughout my career. I always feel appreciated with this company.” That is truly music to a director’s ears as loyal and appreciated employees take exceptional care of our clients.

Click below to find out more about our staffing services

Senior Fitness Management  |  Corporate Fitness Management

Variety is the spice of life, and that’s what we’ll have in town this week at our annual managers’ meeting. Each year we fly our management team to our headquarters in Indianapolis for professional development, collaboration, and networking. Our passionate team arrives from across the U.S. from different client settings and with varying personal interests and backgrounds. Their one commonality is their passion for serving their members, and we love the dialogue and collaboration that unfold when everyone gets together.

3 Benefits of Collaboration for Fitness Staff

This connection and access to a wealth of resources is one of the strongest value elements we bring to our clients. They receive our onsite fitness staff managing their program and building relationships with members, plus the expertise of a national organization doing this work across the U.S. How does this routine collaboration truly elevate a fitness program?

• They don’t feel like they are on an island. As a fitness professional in a corporate or senior living setting, it can feel like you are isolated without resources or like-minded individuals who have similar goals and job duties. NIFS has routine meetings, workshops, and events like our annual meeting in Indianapolis to bring new ideas, resources, and inspiration to your fitness program, keeping things fresh and exciting for your members as well as your fitness staff.
• They can benefit from vetted programs and promotions. Sometimes it can be hard to execute a vision for a program or determine how to best reach a group of individuals because you aren’t quite sure how to get started or you are concerned about unanticipated road bumps along the way. NIFS managers regularly connect on a variety of platforms to discuss new ideas and ask for feedback among their peers. This provides members at our client sites with more finely tuned and professional programming.
• They are connected to the latest trends. Fitness is a trendy industry, whether you are working with children, the general population, or seniors. By having staff from the four corners of the U.S. and a little bit of everywhere in between, this broad reach keeps our team connected to not only what is trending but how to educate and market new programming to members in our client settings.

3 Tips to Garner Collaboration for Fitness Staff

So what do you do if you aren’t connected to an organization like NIFS to help keep your staff connected?

• Professional development: Provide funding to send your staff to workshops to help them stay plugged into the industry. Without an organizational connection they might still miss opportunities to learn how others are effectively implementing that type of programming in your setting, but it can certainly lead to some fresh ideas and keep staff inspired.
• Create a network: Do you have neighboring communities or businesses with staffed fitness centers with which you could encourage collaboration? Perhaps there’s a network of senior living communities in your town where the fitness staff could get together once a quarter for idea sharing. Perhaps your group fitness instructors, trainers, and fitness manager at your corporate site could meet once a quarter to discuss what they are hearing from members, share ideas to attract new participants, etc. Your network can be in-house with existing personnel or branching out, but creating space for discussion among like-minded individuals can be advantageous.
• Identify a strong contact: Whether or not someone at your setting is in-tune with the fitness industry, make sure your fitness staff has someone who has a good listening ear and an understanding of your fitness program’s goals. Fitness staff can feel less isolated in their decision-making when they have a partner at the site level who understands the work they are doing, and when they have someone in their corner for brainstorming or discussing member needs.

This collaboration is where the magic happens in taking a fitness program from good to great!

One of my favorite things about my job is when I have the opportunity to visit our client sites and spend time with our staff. Not only are these team members exceptionally knowledgeable and creative in developing fitness offerings for active older adults, but their passion to serve their clients and residents never ceases to amaze me. I think this is what truly differentiates the service NIFS provides from a traditional contractor partnership—how our staff members become one of the team and integrate so seamlessly with the community’s staff and vision.

Examples of this were evident to me during a recent trip to Baltimore, where I had a chance to visit and connect with staff at three communities we serve.

We integrate with your team. Sometimes partnerships with contractors can feel like everyone is working in a silo, and opportunities to bridge communication, resources, and so on are missed. Our staff members are committed to learning about the culture at a community and building relationships with the key players who have a stake in resident well-being, including activities, dining, therapy, home health, and much more. Our staff members attend resident-care meetings, collaborate on upcoming programs and events, and fluidly refer residents to and from therapy services. For a client in Towson, Maryland, our staff meets regularly with the activities team to collaborate on a monthly programming calendar and a streamlined approach to what is offered to residents across the continuums of care. Each week, our fitness staff member also sets up the movie and serves popcorn in the theater at the movie matinee—they are part of the team and lend support beyond the four walls of the fitness center.

We learn about your residents. While many communities have similarities, what sparks enthusiasm and interest from residents can be different from one community to the next. Our staff members learn about resident interests through surveys, evaluating program outcomes, and tracking participation data to measure the impact of various programs. Then they hone in on niche offerings in which the residents are most receptive. In some communities, residents thrive on healthy fitness competitions, while others are more engaged in educational presentations. We tailor programs and services to the unique needs and interests of each community we serve. For a client in Pikesville, Maryland, our Fitness Manager has learned just what makes the residents tick, down to the time of day they schedule offerings for peak engagement. Our manager strikes just the right balance in maintaining steady favorites while introducing new programming to keep residents inspired and challenged.

We help you reach your goals. The community’s goals become our staffs’ goals, and being a part of the team helps us support those efforts. Our staff members have helped clients expand brain-fitness offerings, navigate construction and design projects, as well as bridge programs and services across the continuums to better serve residents in licensed-areas. Communities are regularly evolving to meet the needs of their residents and prospective residents, and we are proud to partner with clients in playing whatever role we can to support those efforts. For a client in Baltimore, Maryland, we have worked hand in hand with their architects and leadership on the design of a new fitness center as they undergo renovations. Our Fitness Manager has done a tremendous job navigating the messaging to the residents about transitions to temporary spaces, changes in class times, and so on.

Residents often don’t recognize our staff as contractors and have the impression that we are community personnel, and that is fine by us. The more fluid and integrated we are, the more the residents and our clients benefit. This recent trip to Baltimore exemplified this continuity at all of our client locations in the area, and I once again took pride in watching our staff in action, doing what they do best!

NIFS has been partnering with Friendship Village Kalamazoo since 2015, when they opened their beautiful new Wellness Center. We recently heard an uplifting story from FV resident Kim Cummings regarding the impact the health and fitness program has had on his mobility and outlook on life.

Mr. Cummings has been an avid participant since joining the program in 2015, faithfully attending fitness classes two to three times a week and exercising in the Strength & Cardio Studio. NIFS Fitness Manager Alecia Dennis commented, “I love how Kim is always pushing himself to be better and stronger than yesterday. I am thankful that I am able to watch him flourish in all of his fitness endeavors. He truly is an inspiration to me and all of the residents here at Friendship Village!

We know the value our services bring to the residents and communities we serve, but it never gets old (ever) hearing directly from residents like Kim about their journey. Here is Kim’s inspiring story.

I came to Friendship Village regretting my ongoing dependence on a walker and lacking confidence in the Village’s fitness program. After eight months of our actual experience here, my perceptions radically changed. Having become a regular user of the fitness machines, now attending stretch and strength group classes two or three times a week, and now regularly walking our dog on the paved pathways surrounding the Village and its nearby woods, I’ve actually been able to ditch my walker and, though slowly, feel myself gaining additional strength.

I’ve also come to recognize the fitness program’s social function. The group classes, led by our zesty fitness manager, connect me with an ever-larger group of exercisers. None of us is terribly fit, but we all feel good about marching and stretching and pulling together. We just like coming together, grabbing our weights, finding a chair, and chatting with our neighbors. Likewise, when working out on the fitness machines, I find myself connecting with the individual exercising beside me. The machines are fun to work out on—they give one a sense of accomplishment and progress, but they also provide a great opportunity to introduce oneself to others.

A lover of the outdoors, I’ve also come to appreciate the Village’s accessible and attractive walking paths. I’ve particularly enjoyed my recent walks in the Village Woods (where, even in the winter, the paths are kept clear). I love getting to know the many different plantings and benches dedicated to past residents and to see the ongoing work of the Woods volunteers. Last week I spied a flock of migrating robins passing through the Woods and feasting on the crabapples planted along the side. Walking in the Woods reconnects me with nature and with the rich collective heritage of this Village community.

Freed from my walker and gaining strength, I feel that the fitness program and other aspects of Village life have added to my independence, enabling me to get around more easily. At the same time, it helps me get socially connected with other residents and stay connected with nature. I couldn’t ask for more.

Clients regularly ask me whether we have any recommendations or contacts for certain exercise equipment, or if we have any successful models in place for collaborating with rehab departments or cafeteria vendors. The bulk of our contacts in the world of fitness are with current clients where we have our professional staff on the ground managing their fitness program, or with consulting clients where we are providing support and resources to enhance their existing program. However, we also have a large network of industry contacts that we partner with, allowing us to (1) provide the quality service we do to our clients and (2) support other businesses outside of a client setting.

Once clients experience the ease of replacing their cardio equipment or launching a multi-vendor wellness initiative with our support, they recognize the added value that expertise brings to the partnership they have with NIFS. I love seeing clients supported on both sides—with our passionate staff on the ground in their fitness center serving their members, as well as with our administrative support helping guide their leadership team’s decision-making on broader facility and program needs.

Read on to learn about the relationships we build and the scope of our reach in supporting clients in 14 states across the US.

• Equipment vendors: From balance and fall-prevention equipment, to group fitness supplies, to the latest trends in strength-training equipment, we have vendor partners across the US who help us find equipment solutions to meet our clients’ needs. For our senior living clients, we know which manufacturers have equipment that meets the unique needs of an active older adult population. For our corporate clients, we have partners who outfit facilities across the US with the latest and greatest equipment to create a welcoming and inspiring space for your employees. Not to mention, the relationships we have with equipment manufacturers provides us with national buying power, which we can pass along to our clients.
• Architect and design firms: Particularly in a senior living setting where strong emphasis on quality, high-end fitness amenities for the aging population is on the rise, forward-thinking architects and designers reach out to us for consulting support on how to create a truly functional space that will best support a strong program when renovations or new construction are complete. These firms benefit from our end-user perspective, and we often pick up on some new ideas to file away in our bank of resources for future projects with clients.
• Client vendors: At the site level, our staff regularly partners with other health and wellness vendors on campus to effectively bridge programs and services for their members. We work closely with rehab providers, cafeteria vendors, registered dietitians, employee health services, and many more. Some of these providers have a similar reach as we do in their profession across the US, and others are local providers, but we build strong connections with all to best serve our clients.

While the fitness industry can be full of fads, an ability to build strong relationships is a trend that will never go out of style and is essential for the success of any fitness program. We pride ourselves on the relationships we build with our clients, members, and vendor partners and love bridging new connections for clients to enhance their programs.

Interested in more information on the value we bring our clients? Read this quick read on 5 Reasons to Hire NIFS to Manage Your Fitness Center.

There are a variety of reasons for you, as a business owner, to set up a corporate fitness center for your employees; employee recruitment and retention are certainly among them. Increasingly, access to some form of exercise at work is becoming an expectation. It’s also not unreasonable to build a corporate fitness center because you actually expect it will help your employees be more active, which can lead to a variety of individual health benefits and possibly some productivity and loyalty benefits for the business.

But establishing a corporate fitness center for your employees is not an “if you build it, they will come” phenomenon. After all, only about 15–17% of the U.S. population owns a gym membership. If you want your employees to have opportunities to exercise, dedicating some space on campus for exercise is a good first step, but it’s not the end of the story. Following is a checklist of steps you need to carefully consider to avoid an empty corporate fitness center and ensure your fitness center is set up for success, both for your business and for your employees.

Do you have the right collection of equipment and amenities in your fitness center?

I've seen corporate fitness centers that run the gamut from fairly bare-bones to spaces that would rival high-end clubs. Fancy matters much less than function. If you don't intend to provide expert staff in the space, you need to have equipment that your employees can use without instruction. Some of the newer functional training equipment isn't all that intuitive; be careful what you buy or only the most sophisticated exerciser will be able to put your equipment to effective use.

If you want to offer group fitness classes in your space, you'll need to have enough room to host the classes; consider 40–60SF per participant (don't forget to count the instructor!). Also keep in mind that your classes will increase volume in the fitness center and you'll want your locker room spaces to accommodate those peak-use times fairly well. With 28 years in the business, I can assure you that employees will stop coming if the locker room situation involves fighting for space.

Do you have the right leadership for the corporate fitness space/programs?

The single best way to maximize employee use of your corporate fitness center is to provide staff who manage the environment. Yes, there is a cost for that, but before you assume you don't want to pay it, consider the ramifications because here's how it plays out. Without staff to support and educate employees, the same 10% of your employees who exercise now are the ones who will use your fitness center. And the employees you're really trying to serve won't try something new in your corporate fitness space because they aren't sure what steps to take.

So committing to the fitness center space but not the fitness center staffing is building a gym for the employees who are exercising anyway. That's a pretty substantial investment for the employees who don't really stand to benefit from it.

Finding the right corporate fitness management partner doesn't have to be hard, and before you assume hiring out for that role is a horrible idea, check out this blog that addresses common misconceptions on outsourcing corporate fitness management. If you're still convinced your business is better off managing your fitness program in house, here are some suggestions for hiring your own corporate fitness manager.

Do you have a healthy culture that supports employees choosing to exercise during their time at work?

Employees spend more time commuting to and from work and actually at work than they spend anyplace else. Inviting them to exercise while they're already at the office may be our best hope for helping adults move more. But if taking a full 60-minute lunch break to work out is frowned upon by management, your corporate fitness center will stay mostly empty. If employees don't see their leadership making healthy choices a priority, your fitness center will remain a ghost town. It's not enough to have "break-time" policies written into your handbook. You have to lead by example and you have to make it okay for your management team to engage in the behaviors you want to see.

Let’s face it, personal trainers are pretty ubiquitous these days, and it’s easy to understand why. The industry doesn’t have licensure (yet), and there are a lot of inexpensive and easy-to-obtain “personal trainer” certifications available that allow fitness enthusiasts with little knowledge about how the body works to earn a distinction as a personal trainer.

The scary truth about hiring a personal trainer for your senior living community is that the typical consumer doesn’t necessarily know what to look for in a qualified fitness professional. Unfortunately, the I-paid-them-and-they-certified-me individual looks equally competent alongside the individual who has a bachelor’s degree in exercise science and who has earned and painstakingly maintains an industry gold-standard certification.

While hiring an exercise professional for your senior living community fitness program is a very buyer-beware proposition, the rewards for making the right staffing choice can be great.

The right fitness professional is a major benefit to the residents.

This is really what it’s all about, right? You want a passionate, capable, competent, self-starter running the exercise program in the community. You need someone who will

• Coordinate the group exercise program (the fitness specialist should be teaching at least some of the classes).
• Initiate and execute on health-related programming both in the fitness area as well as in partnership with other departments in the community.
• Promote and provide important services like exercise prescriptions (writing individual exercise programs for residents) and senior fitness testing, as well as follow up with residents to offer updated exercise programs and repeat testing as appropriate.
• Track participation by individuals and reach out to nonactive residents to invite them into programs.
• Manage the fitness space, including ensuring amenities are well stocked and equipment is in good working order.
• If your personal trainer isn’t doing these things for you, it’s worth spending some time to re-envision what’s possible in your exercise program. Your residents deserve regular access to diverse classes that respect and challenge them physically. They will participate more if a fitness professional is available to customize exercise plans for them and to help them evaluate their progress along the way. And having a point person who is tracking the participation data and is constantly innovating will draw in more residents who wouldn’t engage without a personal invitation.

The right fitness professional is a major benefit to your business.

This is a tough one. Community leadership seems to have a difficult time making the leap from status-quo group fitness classes and the occasional trainer to establishing a manager for a robust fitness program. Maybe that’s consumer driven, and today’s residents, for the most part, aren’t balking at the outdated model. Maybe the lack of change is rooted in where fitness falls on the priority list.

Yet, with the right fitness center manager on board, you can free up your activities director to actually create person- and purpose-centered activities instead of tracking down a substitute for the group fitness instructor who just bailed on a class. You also send a distinct message to prospects and current residents that healthy living is central to who you are. And because so many communities are still operating on the outdated “group fitness + occasional trainer” model, you clearly distinguish your senior living community from the competition.

If you’re ready to start tapping into these benefits, you can either hire your own fitness center manager for the community, or partner with an organization like ours (NIFS fitness center management) to start improving the fitness program for your residents.

Several months ago, my parents were prospects in the market to relocate to a continuing care retirement community (CCRC) from their 4.5-acre home of almost 20 years. There were a variety of reasons for them making this move consideration, but age and ill health weren’t on that list. 

My parents (at the time of writing) are both 72 years old and in quite good health. My mom walks up to an hour with friends most days of the week; she’s done that for as long as I can remember. My dad is an avid exerciser and he’s the reason I’m a runner today. He gets significant cardiovascular exercise for more than an hour four to five days per week, along with rigorous strength training at least three days per week in his home gym. They are both very active in their community and in the extensive gardens and rich woods on their property.

They aren’t frail, and they don’t fit into the more typical average age of 80+ in most CCRCs. 

Checking Out a Community with My Parents

So when they started shopping and had narrowed down their list to a primary community that held their interest, they asked my family to join them for a tour. We walked through the community center building and got a great look into the typical areas including the bistro, the formal dining room, the library, the craft areas, and the fitness areas. 

After we left the community, and 100% without my prompting, my dad asked me why their fitness center had “all of that strength equipment for old people” in it. Those were his words, not mine. This comes from a man who has never belonged to a gym, who has exercised in his basement with modest equipment for decades, and who doesn’t bear an ounce of pretension. Yet he very quickly identified the “old people” equipment in his community’s fitness center.

Senior living community operators are in a tight spot when they try to cater to current residents but build space, programming, and services that they hope will appeal to future residents. The fitness center tour and post-tour discussion with my dad is no exception, and it’s exactly the reason that any operator engaging in a fitness center build—whether as part of brand new construction or as a positioning project—needs to thoughtfully and carefully establish their fitness center layout.

Design of the space and the equipment you select matters. Both elements can profoundly impact the residents’ experience in the space. And when your community is continually battling someday syndrome as a barrier to getting prospects to make the move, how you outfit the fitness center can also be a factor.

CCRC Fitness Center Equipment and Design Considerations

Here are a few things to think about with respect to senior living fitness center design and equipment that engages current residents and attracts future prospects: 

• Create your group fitness studio and your fitness center as distinctly separate spaces. We see a lot of first-draft designs come with an accordion or partition wall between the two rooms. There is no actual utility for that design; and in fact, it may limit how both rooms can be used. 
• Build size for the future. If your community is poised for a phase two or three that adds residential units and creates more potential fitness center members, build the initial fitness spaces for growth. 
• Lay out the equipment with accessibility in mind. Put the equipment most likely to be used by your most frail residents nearest to your main entrance so that it is easy to access. 
• Create clear sight lines for the fitness management staff. Design the spaces so that staff will have the greatest visibility possible for all areas. Part of the reason for having staff managing your fitness program is for participant safety. It’s tough to keep people safe when you can’t see them exercising.
• Choose equipment that is built with an older adult in mind, but that doesn’t scream “old.” While there is currently a gap in the marketplace for a complete line of strength and cardio equipment well suited for this audience, that doesn’t mean you can’t buy beautiful and functional equipment that will work well both now and in the future. Contact me to get an operator’s perspective on the equipment that’s available

No doubt you have a lot to consider with a fitness center design project. If you’re a visual learner like me, you might get some inspiration from looking at a few of the projects we’ve been privileged to support.

Click on the button below to download a sample of our work!