Corporate Fitness and Active Aging

I talked with a lot of folks at the 2017 LeadingAge Expo last week about how they can make the most out of their senior living community fitness center. In case you and I didn't connect at that event, here are 3 tips on how to make the most out of your community fitness center programs.

Start with the staff

Upgrading what you're offering in your fitness program is a great way to stand out from the competition (if you do it well), but offering a trainer a few hours per week likely isn't enough to truly draw residents into the fitness program. 

If you have no staff - start there. Let's talk about how you can start providing expert staff in a cost effective manner with the greatest impact for your community.

If you have staff - evaluate how effective they are for your residents. There's a nuance here that's worth mentioning: how well-liked the staff are is not the same thing as how effective they are. Your residents deserve both an affable fitness team and effective, fun, engaging programs and services. So when you're thinking about how well your fitness staff are performing, start by addressing how well-received they are, but don't stop there. Ask how they spend their time in service to the residents and how are they measuring the success of the community fitness program. For example, are they providing services, like exercise prescriptions, equipment orientations, and assessments that help residents understand how to exercise safely while working positively toward their goals? Do you have data on how those services are used? 

[Read More: How NIFS managers spend their time in senior living fitness centers]

Consider the programming

Fitness programming in the community goes well beyond fee-based personal training and group fitness classes.  Many communities do robust programming exceptionally well.  If your struggling with ideas, here are a few blogs that spotlight NIFS work with our clients in this area:

• Senior living community has a blast raising money for Alzheimer's Disease
• Using the fitness freeze to keep visit numbers up
• How we engage residents in fitness programs

As a leader in the community, you should be getting data about how effective the programming is, how many residents are participating, and what the fitness staff will do differently next time to achieve their goals.  If you aren't getting that kind of information from your program, it might be time to look at ways you can improve your program. 

Seek opportunities to improve

I talked with a number of community leaders who noted that they have fantastic staff in their fitness center and were thus certain that we wouldn't have services that would benefit their community. The truth is, there are always ways to do better; what we're really talking about here is whether there's an appetite to pursue improvement. 

If you don't want to turnover staff, but you recognize your fitness team is only as good as the silo they're in, consider bringing in a consultant to evaluate the programming. There are most likely areas where your program could improve. Bringing in a consultant with an extensive background in the field and blissful ignorance about your services is a great way to uncover those opportunities that aren't apparent to those who are working in that environment.  

This week more than 7,000 professionals working in senior housing and related businesses converged in New Orleans, LA, to share their passions, learn from each other, and return back to their communities inspired to continue doing great work for the older adults they serve. I was honored to be at the LeadingAge annual meeting both as an attendee and as an exhibitor.

Typically when I go to a conference, I learn in two categories:

• There's the "duh-why didn't I think of that...it's brilliant" way where I'm usually listening intently in a session, scribbling copious notes and the speaker says something that resonates deeply for me.
• And there's the "thinking about it later" way that usually comes up when I'm reflecting on the day, on the people I met, and the conversations I had.

Below are a few of my takeaways that, not surprisingly, fall into both of those categories.

#1: Status quo does not equal thriving

My first session of the conference was "Nature Meets Nurture: Designing a WELL Building". The content of the presentation was interesting; I had read some about the WELL Building Standard, and the session helped me get a better understanding of how the standard applies at a more practical level. What struck me during this session was when one of the speakers categorized the Standard as moving forward, moving beyond the status quo.

I realized that's true of so much work being done in senior living. Status quo is not the same thing as thriving. Moving forward, doing better, trying new things is not equal to doing what we've always done. Of course, this isn't just true for how we build communities; it's true in the areas where NIFS works as well, including building and executing on a life enrichment or fitness program strategy, and I have already started looking with fresh eyes at how we can help communities move past their status quo to build thriving living environments for their residents.

[Read More: 5 ways wellness consulting helps meet the mission of your community]

#2: There is no single solution

There is no one-size-fits-all solution that works in every community and the volume of providers stationed through the exhibit hall is proof. Even in our work with a family of communities all united under the same brand, our delivery of services is unique per location because the resident and client desires drive the strategy. The LeadingAge expo was a great reminder that communities deserve creative and flexible partners who are willing to adjust their models to meet unique needs.

The flip side of the creative partner coin is the open-minded senior living community.  If you strolled the expo thinking (or saying) you don't need X product/service because you already have it covered, see #1 above.  Maybe rethink that "we already do that notion" and give a second look to the information you gathered form the expo before you put it in the recycling bin.  There just might be a nugget in there to help your community make a move toward thriving.

 #3: Resident engagement is everyone's job

As I sat in the Redefining Resident Engagement session with Michelle Holleran and Tim Johnson, I was intrigued by the Holleran model for the four domains of engagement. (Grab the whitepaper here.) My early thoughts were all around how much the domains are the resonsibilty of a communitiy's life enrichment director.  [Full disclosure - that role is kind of a sweet spot for NIFS as we consult with and provide staffing solutions for communities in that role.]  However, the further we got into the session, the more I realized how deep the idea of engagement really runs. 

There are lots of ways to improve traditional activities in communities, and many of those opportunities rest squarely with your Life Enrichment staff doing their jobs differently.  Yet, beyond the prominent role your Life Enrichment department plays in facilitating opportunities for resident engagement, it is the entire community supporting those opportunities, connecting with residents, and communicating with each that is the foundation for engagement.  Residents also have to be present at a fundamental level.  We should not be simply filling an activities calendar and calling it done.  For strong engagement, we have to invite residents into their own life story and then step back to allow them to live it.  

If you attended the 2017 LeadingAge Annual Meeting and Expo, I'd love to hear your key take aways in the comments below.

If you believe it's time to offer more to current residents and prospects through your exercise program, but you're not quite sure what that "more" entails or how to get there, outsourcing might make a lot of sense for your community.

Outsourcing isn't just for therapy

The primary benefit to looking at a partner for management of any area of your community is the value of the depth and breadth of the firm's experience. Communities don't think twice about outsourcing therapy but when it comes to taking a closer look at the reasons to outsource management of the fitness center and related programming, I sometimes get blank stares from leadership. And I can't explain it. Certainly, how we provide service, the nature of our contracts with our clients, and the credentials of the staff we provide for community fitness is different from therapy groups, but the overall concept is the same. If you want an expert-run fitness program, you have to work with the experts. 

I’ve had the opportunity to work with NIFS for many years with multiple communities and I can say without exception that they have taken the wellness program in our communities to a new level. They are the best in the industry at what they do, and I would not hesitate bringing them in to any senior housing community that I am affiliated with. Our communities are stronger with NIFS on their team.  ~Mick Feauto, COO, LifeSpire of Virginia

NIFS Math

NIFS staff in your community are backed by an our organization that is uniquely focused on the specific work of elevating your fitness program. We're regularly supporting continuing education for our team and we have a proven model for effectively sharing resources so our clients get far more than the one NIFS manager on the ground. We like to call it "NIFS math" where 1 + 1 = 3.

What to expect from your fitness program

You need your fitness center to be a hallmark, a standout for the community. For your current residents, it should be one of the most praised offerings both because the staff are well-loved and because they are effective at keeping residents engaged with new, consistent, well-done offerings. The fitness program should also be on the list of reasons prospective residents choose your community. But if the group fitness calendar and the personal training services look the same as all the competition, and if you don't have the necessary data to tell key stories about how resident's lives have been improved by participating, then you're missing out on an opportunity.

NIFS clients see a lot of value in their partnerships because they gain much more than "just a trainer" for their gym. Check out some of the services we provide that aren't common to most community fitness programs:

• Balance Redefined includes rich programming and services focused specifically on balance training and fall prevention; our Balance Redefined offerings were built from, and regularly evolve because of our experience with dozens of communities over the last 15 years.
• Key data points for the fitness program are regularly reported and smartly used to continuously improve what we're offering in each client setting. From tracking participation per resident to evaluating outcomes and goals on our programs, we are constantly checking in on and reporting our progress.
• Reaching residents in assisted living and memory care environments with quality fitness services can be a real challenge. Our staff provide that outreach through strong relationships with community lifestyle coordinators. Modified balance assessments, group classes, personal training, and hybrid health-related programming are all tailored for the unique needs of residents in those settings.

[Related Content: 4 Keys to Getting Data You Can Actually Use]

Find out how you can put NIFS math to work in your community. Contact us or stop by and see us at the LeadingAge Expo.  We'll be hanging out with our calculators doing NIFS math in booth #1261.