Here’s some good news: You do not have to meet your sales quota to be considered among the elite at your worksite wellness center. All you have to do is start breaking a sweat.
According to a study published in the October issue of the American Journal of Preventive Medicine, researchers analyzed the American Time Use survey and concluded that only 1 in 20 Americans engages in vigorous exercise on any given day. That’s right, a paltry 5% of us are working hard enough to actually sweat when we work out.
Why is this important to employee health as well as corporate health?
The way to sustained weight loss is through a healthy diet and prolonged cardiovascular exercise (45 to 60 minutes) at least five days per week. If you want members of your workforce to reach healthier body weights, you have to (among other things) create an environment that supports and provides opportunities for your employees to work out hard enough to sweat. You need to build a corporate health culture that supports breaking a sweat in your worksite fitness center.
What if businesses publicly rewarded the sweaty elite alongside the sales leaders? After all, employees who can help you control healthcare costs do as much for the bottom line as those who meet their sales quotas.