Corporate Fitness and Active Aging

Will Graphic New Tobacco Packaging Encourage Employee Health?

This blog was written by TJ McAloon. Meet our blogging fitness specialists at the NIFS website.

According to this Washington Post article, "Federal health officials unveiled plans to replace the warnings that cigarette packs began carrying 25 years ago with new versions using images that could include emaciated cancer patients, diseased organs and corpses.”

What that means is no more cool-looking cowboys and cartoon camels on your pack of cigarettes. Those easy-on-the-eyes images will be replaced with a cowboy or Joe the Camel in a hospital bed or with their oxygen tank.

But the real question to ask the Food and Drug Administration (FDA) is why after 25 years are they taking away the Surgeon General’s warnings? Why have they adopted this picture over lengthy worded warnings?

One answer could be because we do not take time to read warnings, instructions, or really anything.

quitting smoking, employee health, corporate fitness and wellnessTake a second and think about the last time you read the instruction manual to anything. Does anyone take the time to actually read along in emergency guide on an airplane in case of an actual emergency? No, you just sit there and wait until you are allowed to turn back on your iPod, iPhone, computer, or whatever electronic device they made you turn off.

It is a smart move by the FDA to go to the pictures. For example, why does the Stop sign work? Because it’s in big white letters as just one word: “STOP.” Even then people don’t read that and blow right the sign!

This new plan will be in place in October 2012. Now people have no excuse when they get sick or have problems from smoking. It’s now their fault for not seeing the warnings of what can happen from prolonged use of smoking. Get the picture?

What is your workplace wellness program doing to encourage a nonsmoking lifestyle?

Topics: employee health tobacco cessation