Corporate Fitness and Active Aging

The Truth about ROI and your Corporate Fitness Center (part 2)

In part 1 of this blog series, I came out and said it.  Corporate wellness isn't all about ROI - it's about people, about doing the right thing, treating people right, making it easier for employees to choose better health. 

So onto the second consideration...the intangibles, the things we cannot measure, but that have unlimited value.

  • A call center employee has never exercised, but when she startsworksites with your company, she ventures into the onsite fitness center to take a look. She makes a connection with the compassionate staff and within a few weeks of her hire date, she starts exercising in your fitness center. One year later, she is 15 pounds lighter, free from depression medication, and getting better sleep each night. She has less out-of-pocket expense (measureable), the company is paying less for her health care (measureable), and she is more productive for and loyal to your organization for the support she received in the corporate fitness center (unquantifiable).

  • The middle manager has smoked for years. Lacking the confidence to stop on his own, he enters your worksite program and finds success with the support of free nicotine replacement therapy, group cessation classes at work, and the collaborative support from the corporate fitness staff. He swapped his costly nicotine habit for daily 30-minute walks. He is free from the routine cost of buying cigarettes (measurable), the company doesn’t carry the extra cost burden associated with employees who use tobacco (measureable), and his heart health, confidence, and outlook on life are forever changed (unquantifiable).

Value is in the eye of the beholder. Create an environment that encourages employees to participate, and your investment will come back to you—not through an algorithm, but in testimonials.

Have a testimonial to share about the ways your employer has supported your efforts to choose better health?  Tell us about it!

Topics: exercise at work corporate fitness centers; return on investement