Corporate Fitness and Active Aging

Senior Wellness: Can a healthy community culture can help your marketing department?

group of seniors with thumbs up

This blog was written by Emily Davenport.

As part of Active Aging Week, NIFS managers coordinated a Wellness Conference in which various community personnel and residents came together to speak about the wellness-based lifestyle programs and services available at the community. Many residents commented on being aware of certain programs and services, but not previously recognizing how cohesively the different departments worked together to provide an integrated wellness program.
Following the event, residents immediately approached our manager about the missed opportunity of filming the event for future viewing by new or prospective residents. We felt this resident response was a testament to how much current residents value their community wellness-offerings.
From the perspective of new residents to the community, existing residents identified the importance of early education about the wellness program at the community and to quickly integrate new residents into it. This speaks to the resident’s desire to keep not only their community vibrant and engaging, but to also enhance the lives of these individuals moving into the community. (If that doesn’t speak to a caring and nurturing environment for new residents to be welcomed into, I don’t know what does.)
From the perspective of prospective residents to the community, existing residents identified how critical these lifestyle options were for the active older adult and how marketable the community’s program is. It raises the question of what residents at this community might share with their friends and family about their lifestyle and how that may compare to residents of other communities without such an engaging wellness culture. Not only can a community’s image be impacted by having an engaging wellness program, but what are your best marketing assets spreading outside of the community about their lifestyle.
We are pleased that our Wellness Conference as part of Active Aging Week helped to further educate residents on the wellness offerings at the community and how whole-heartedly these individuals are embracing the programs for themselves and for others. 

Topics: senior wellness programs senior fitness management CCRC fitness center