The New Year often provides the fitness industry with a boom of customers hoping to hold true to their resolutions. Many of those resolutions often pertain to unrealistic weight-loss goals.
Older Adults Exercise for Different Reasons
While we still see a boost in participation at our retirement community fitness centers in the New Year, the resolutions are often for a different reason. Many older adults exercise to maintain a healthy weight or to try to lose weight, but they understand the value in physical activity beyond vanity. As a fitness professional, it is refreshing to serve the needs of older adults in retirement communities who understand the value of living a physically active lifestyle for their overall health and well-being.
When a physically active lifestyle is adopted for the wrong reasons, it can be more difficult to adhere to for the long term. This is likely why the surge in participation in January often trickles off in mid-February at commercial gyms. However, when older adults adopt a physically active lifestyle, particularly one that has been designed for their individual needs, the benefits of that program help them adhere.
Selling the Benefits of Exercise in Retirement Communities
In our retirement community fitness centers, our participation levels gain momentum as the year progresses, and we don’t see that drop in participation. This isn’t all that surprising. We hear feedback from residents stating they have more energy, less joint pain, improved sleep, an easier time performing ADLs, and more overall endurance.
Kick off a motivating incentive program in your retirement community fitness program in the New Year to recruit new residents to exercise and inspire existing participants. Getting the residents started is half the battle. The benefits of exercise can often sell the adherence component for you!