Corporate Fitness and Active Aging

GET A MARKETING BOOST: Outsourcing Your Senior Living Fitness Center with The Pros

GettyImages-649787946The senior living industry has been fervently moving over the past decade to renovate and build fitness centers for their residents and the momentum is only growing.

As reported in Senior Housing News, funding towards wellness real estate increased
by 6.4% from 2015 to $134 billion in sales in 2017 and is projected to grow to $180 billion by 2022.

Now savvy consumers are further moving the needle inquiring about what programs and services are available to residents in those fitness centers. After all, that $180 billion projection for 2022 incorporates “wellness environments” as two meanings…both the physical spaces as well as the human environment and the individuals who residents will have to interact with and receive the support they need.

Having a personal trainer and fitness classes are a great starting point but it leaves a lot on the table to fully reach your entire resident population and not just the able-bodied residents who would likely find a means of being active regardless. Wherever your community might be in your fitness program development, check out these five advantages on how partnering with fitness management experts like NIFS can help you further serve your residents while giving your marketing and sales team a boost in setting your community apart from your competition.


FIVE ADVANTAGES TO PARTNERING WITH FITNESS MANAGEMENT EXPERTS LIKE NIFS

  1. Fall Prevention Programming
    NIFS comprehensive Balance Redefined program provides residents with a variety of balance training and fall prevention services year round. From balance exercise prescriptions to balance classes and educational workshops to closely collaborating with therapy, residents gain confidence and skills to maintain their independence and live well.

  2. Fitness Center Layout And Design
    Having a fitness center is one thing and having a well-designed fitness center with equipment that is functional, safe and laid out in a way that supports the scope of programming available to your residents is another. There are many manufacturers who claim to meet these needs but be cautious in the selection process. Our experience with dozens of equipment vendors, communities, etc., allows us to support clients in making choices on equipment and the layout of their space that best meets the needs of their residents.

  3. Marketing & Sales Partners
    Resident successes and engaging programming happen every day in your fitness center but getting those stories into the hands of your marketing and sales team can be a challenge. We provide clients with monthly resources for social media posting on current programs, health observances, etc., as well as routine reports summarizing program successes and resident accomplishments so they can help prospects not only see your physical spaces but learn about the offerings and resident accomplishments.

  4. AL/SNF Programming
    We all know communities are selling a lifestyle promise to residents wherever they might be in their aging journey and as healthcare needs change, so do fitness program needs and available resources. Our staff are readily teaching classes, providing one-on-one services and bringing programming resources to activities staff in licensed-areas on the campuses we serve. When we build a relationship with a resident in IL, we want to continue that relationship as the resident moves through the continuums.

  5. Robust Programming
    Even in communities where they have hired an FTE in-house to manage their program, we have learned that the limited resources available to that individual limits the potential for programming and services. We are regularly bringing residents fresh new offerings every single month to keep them inspired and asking us what’s next. With a network of like-minded professionals across the country, a NIFS fitness manager is plugged into new ideas, resources and trends that help bring a variety of wellness and fitness offerings to residents efficiently and with consistency.
Much like an individual’s own fitness journey, taking small steps can add up to making big strides in enhancing your community’s fitness program. Explore opportunities to build upon your existing successes and resident favorites and identify what resources you need to further expand and broaden your program’s impact.

Looking for a partner to help you in that exploration process? Contact NIFS for more information on our Fitness Management and Consulting Services.

Is outsourcing fitness center management right for your community?

Topics: senior fitness management senior living communities senior fitness fitness center for seniors improving senior fitness