Every senior living community offers group fitness classes. If you want to stand out from the competition, you have to offer more.
Good is no longer good enough.
So much in senior living is evolving, except for fitness. The fitness industry itself is evolving, and rapidly, but many communities aren’t progressing to adopt new exercise equipment for older adults, updated staff-led services that increase resident participation, or smart data from the fitness program that can inform future decision making.
What about your community? It’s likely that you are offering at least some group fitness classes that the residents choose from each week. These classes in senior living, especially formats that specifically address balance training or brain health, are a must for any senior living community. There’s a decent chance that your residents love their group instructors, and the report from your life enrichment director probably notes that the classes are well-attended and well-liked.
There’s also a strong likelihood that you haven’t looked closely at your exercise program recently as a place where the community could position itself as a leader in your market. Good is no longer good enough. Good is a starting point; it doesn’t mean the exercise program for your members is complete.
It’s time to do more than group fitness.
When prospective residents walk into your community for a tour, they see a welcoming, warm lobby area with social nooks for sharing a cup of coffee and the latest gossip or viral YouTube video. On the tour, you show them contemporary dining venues with menus that make their mouths water. You talk about updated apartments, technology tools that help them stay connected to their family and the larger community.
As the tour progresses through the community, you eventually arrive at the exercise room. (Or maybe you skip the exercise area because it doesn’t contribute positively to the lifestyle you’re selling.) And it looks old, maybe like an afterthought. The equipment is donated or dated, the artwork is original to the wall, the small collection of dumbbells have cracked vinyl or rusted edges, and the information on the bulletin boards is no longer current. Worst of all, it’s a ghost town; no one is in there.
It’s a disconnect for the individuals on the tour. And while that disconnect is real for your prospects today, it will be even more jarring for future prospects and adult children who are the savviest health consumers we’ve seen to date. Certainly, you can’t update all areas in your community at the same time, and there are many priorities ahead of the fitness space(s). But that doesn’t mean a revitalization of the exercise program should be entirely off the table.
You don’t necessarily need massive capital budgets to make improvements in your community fitness center. And you don’t need to blow your operating budget to provide vibrant exercise-related programming to community. But if you want to start using elements of your senior living programming to combat someday syndrome at your community, you absolutely have to do more than offer group fitness classes.
Find out how to do better for your residents.
Your prospects expect more than just classes on the calendar, your current residents deserve better, and NIFS can help you get there. Find out more about how the right staff, the right services and the right equipment can positively and profoundly impact the exercise program you're offering your residents. Click below to find out more.


As the seasons change and leaves take on vibrant hues of red, yellow, and orange we are reminded that much like an artist, we can craft our lives in beautiful ways, and what better time to celebrate that reminder with our senior residents than during Active Aging Week? Active Aging Week, celebrated annually, shines a light on the importance of maintaining an active and engaged lifestyle as we age. This year, at NIFS, we’ve decided to focus on “aging artfully” and help the residents in the communities that we partner with age well through embracing their creativity.
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When you were a kid, going out to play was something you likely did every day. No matter if it was riding a bike, skipping rocks at the pond, or running around the neighborhood with friends, it was just fun! Moving came naturally and easy and was not considered “exercise” to the adolescent mind even though it was most certainly keeping your body healthy. The reason I bring this up is because I want you to think about those times. They were a lot of fun, weren’t they? Sometimes in our fitness center, we will hear a member say that exercise isn’t very fun. We get it! Exercise isn’t everyone’s cup of tea, but as a fitness professional, my goal is to find a way to make it fun for you. Another thing we will often here is “I’m not as young as I was!” or “I can’t do that type of movement anymore.” It is true, with the play you did as a child, there was probably a lot of falling, bumps, and bruises and that can make a person apprehensive to get started in “play” again. But that is why we are here, to explore with you and find a form of fitness that you enjoy. Yes, the several number of changes that tend to happen to the body as it goes through the stages of life can make some things more difficult, but we want to help keep it from being the reason you decide to play less.
The prevalence of Parkinson’s Disease is on the rise. Previous numbers indicated that 60,000 Americans are diagnosed each year and 
We work on a lot of build/design projects in retirement communities where the project is either new construction for a new community, or the plan is part of a repositioning that includes enhanced wellness spaces and services. If you follow industry trends, you see it all the time in press releases, RSS feeds and other media avenues: ground breakings for projects that include a state-of-the-art wellness wing, indoor/outdoor pool complex, etc. Communities are serious about folding resident wellness into their broader business strategy to remain viable in the market. Over my years at NIFS, I’ve had the pleasure of working on dozens of fitness center builds. As you can imagine, I’ve learned quite a bit along the way. Below are our top five recommendations (in random order) on pitfalls to avoid during your design journey.
In sharing the many benefits of living in a senior living community with seniors, I often receive the response “I want to live in my home as long as I possibly can”. Making sure you are active and healthy can improve your life to maintain that desire to remain in your home. Below are 4 tips to consider before making that important decision.
Gratitude is the quality of being thankful. It is showing appreciation for giving and receiving acts of kindness. Performing acts of kindness has many benefits to our health, both mentally and physically. When we practice gratitude, we improve our daily wellbeing and overall happiness. Gratitude helps us with our mindset. We learn how to be more positive and be kinder to ourselves and others. We want to treat other people the way we want to be treated. This increases everyone’s sense of happiness which in return improves our health.
Exercising in the pool is great way to get in a workout! The water helps support you and allows you to challenge yourself! You can safely push the limits of your balance or get a thorough strength workout without putting too much stress on your joints compared to working out on land. Have you ever considered taking your flexibility workout into the pool? Increasing the range of motion within your joints and developing flexibility in major muscle and tendon groups can keep you mobile, promote better posture, and help prevent injuries. All these combine to reduce stress on your body!