Corporate Fitness and Active Aging

Functional training (also referred to as balance training in our circle) is one of the four main components of fitness that the American College of Sports Medicine recommends be incorporated into weekly exercise programs for all populations. It’s not just cardio, strength training and stretching these days as the physical benefits of functional training ring true for all. The days of static exercises like standing on one foot are behind us – and thank goodness because frankly that’s boring and doesn’t truly simulate how we move in our everyday lives. Dynamic movement patterns, utilizing different training surfaces and unique pieces of exercise equipment can make balance training far more engaging and far more effective.

Here’s our equipment checklist for an effective balance training program:

• Balance Pads & Beams – there are a variety of foam products on the market that can be utilized to enhance the challenge level of many balance exercises. Performing a balance stance on a foam pad or performing a tandem walk on a foam beam creates an unstable base of support kicking the somatosensory system into overdrive for improved lower body and core stabilization.
• Biodex Balance System or Wii Fit – technology can make everything a little more fun and when any fitness endeavor feels less like “exercise” it can be a win! The Biodex Balance System provides an array of assessments, drills and games to track progress and engage residents in balance training exercises. The platform of the Wii Fit is a less expensive yet fun option to help residents play games while also working on weight shifting and balance.
• Agility Ladders – these aren’t just for athletes! Tasking participants with a variety of stepping patterns both front to back and laterally can help improve stability and gait. Qualified fitness professionals can create countless exercises for residents to perform on an agility ladder for low to high-impact movements.
• Painters Tape – perhaps the most basic piece of equipment of them all! Use painters tape to create a variety of grids and paths on the floor in your fitness center, aerobic studio, or even in an outdoor area. Fitness staff can help guide residents through a variety of movement patterns simulating ADL’s or perhaps other functional movements for recreational activities like pickleball.
• BOSU or Wobble Board – much like the challenge of completing a stomach crunch on a stability ball opposed to the stable floor, using a BOSU or Wobble Board while performing side leg lifts or squats helps to further engage the core and lower body muscles to get more bang for your buck out of that movement.

Our staff are using these tools every day in senior living communities across the US as part of NIFS Balance Redefined fall prevention programming. Having the equipment is one thing and having the creativity and expertise to apply them in balance classes, one-on-one services and other balance training offerings is another. The price points range greatly on these items from just a few dollars to thousands of dollars but the options are endless in how to creatively engage participants in effective balance training.

Our fitness management staff members have some of the best stories around on the impact their fitness programs are having on resident lives in the senior living communities we serve. They hear comments from residents or their family members, they see new faces in classes, and they track the data in programs and services that demonstrate solid engagement. Our staff takes great pride in these affirmations knowing that the work they are so passionately committed to is truly making a difference not just for residents but also for the culture of a community as a whole.

In 2020, NIFS is embarking on a new platform to more effectively bridge the gap from these stories garnered in community fitness centers directly to the marketing and sales teams. We have always partnered with clients on helping them in their marketing and sales messaging, but we are taking this to a new level in 2020 as more clients want to differentiate their communities during prospect tours and via social media in particular. Community fitness centers are becoming more commonplace in the industry. Communities know they need to have the physical space available. However, a truly comprehensive program can be a distinguishing element to showcase through the right storytelling about your resident successes.

How to Capture and Share Your Stories

Here are a few tips to help your community capture and share some of that marketing gold happening in your fitness center!

1. It starts with the data. Having a strong foundation in your fitness program, where you are tracking total members, visits to the fitness center and classes, engagement in various services each month, etc., can help you identify the wins and program successes you want to spread the word about during prospect tours and social media postings. If you don’t have a solid foundation established to track this data with consistency, it’s difficult to substantiate the impact your program has with any bearing. Click here for more insight on the value of strong data.
2. Capture the feedback. With a qualified fitness professional at the helm of your fitness program, you have someone who has a strong relationship with your residents, who is coaching them and guiding them in the fitness center, and who hears directly from your residents about the strides they are making in their fitness, balance, and overall well-being. Having a system in place to share resident success stories can be marketing gold to help your consumers identify how living in your community might positively impact their quality of life as well.
3. Make it visual. On your website and social media channels, avoid use of stock art where possible. If prospects are following you socially, let them genuinely experience your community by seeing your spaces alive with vibrant activity week after week. They’ve likely seen your fitness center, pool, or aerobic studio during a tour, but you can help them truly feel what your residents experience through your images and videos or let your fitness manager go live for an even more engaging experience. Being able to see their friends and acquaintances thriving in a space they once toured can build a much stronger connection than stock art alone.

Let NIFS Help

The era of social media is changing how consumers shop from afar. Don’t miss out on creative opportunities to help your prospects experience your community week after week as they scroll through their Facebook feeds. If you have questions about how to effectively move forward with some of these components or how to have the right structure in place to do so, contact NIFS for more information on our fitness management or consulting services.

When thoughtfully planned and executed well, there are a variety of opportunities to generate revenue out of robust health and fitness programs in senior living communities. But you might be thinking, “I didn’t realize there was ANY revenue potential."

In terms of expenses, there is the initial startup cost of thousands of dollars worth of exercise equipment and the necessary square footage to house it. Then there is the maintenance cost on that equipment and a range of budgeting that needs to be considered for fitness staffing, ranging from a dedicated full-time employee (or multiple FTEs) to simply having group fitness instructors. Don’t get me wrong, fitness centers absolutely give back to the community from a marketing perspective. Consumers are demanding quality fitness programming in the senior living market, but calculating the true ROI is next to impossible.

Revenue Opportunities in Senior Living Fitness Programs

If you are looking for potential ways to get revenue out of your program, consider these opportunities:

• Fee-based personal training: Whether you are in a commercial fitness setting or private fitness studio, all consumers expect to pay for individualized one-on-one attention via personal training. Having select fee-based services that are tailored and custom to individuals will not shock residents that there is a cost associated with it. In fact, many older adults and their adult children are coming to expect that this service be available in a comprehensive fitness program, and they are willing to pay for it. Thoughtful consideration should be given to establishing competitive rates, allowing for trainer commission, and securing high-quality trainers, but this service can be a nice opportunity for communities to generate a revenue stream.
• Specialty group fitness classes: Requiring residents to pay for specialty group fitness classes like yoga, Zumba, or Barre is a fairly common practice. A quality instructor must be secured and paid for each class, and including a slight upcharge to the instructor rates is an additional means by which a community can generate revenue while also benefiting from having a well-rounded and robust group fitness schedule.
• Nonresident participation: Some communities explore opportunities to provide fitness center memberships to nonresidents—particularly marketed to those 55+. Sometimes this is for full access to the amenities and services, and sometimes it is allowing participation only in select programs like group fitness classes. Strong consideration needs to be given to rates, available space, and how this will impact your existing residents, but in the right situation with proper planning, participation from nonmembers can not only be a revenue source, but it can also help increase exposure of your community’s lifestyle to a broader market in your area.

Revenue Goals, Marketing, and Investing the Extra Income

When implementing some or all of these practices, consider a revenue goal for your fitness program and how you can creatively promote each opportunity to support that goal. The annual revenue generated is rarely a cash cow for communities, but it does create opportunities to further support your fitness program needs. The cumulative total at the end of the year may be enough to purchase a piece of equipment, offset the cost of your preventative maintenance service agreement, or pay for a new class on the schedule. Give some thought to how these revenue opportunities can help fund your fitness program.

Looking to take your programming to the next level?  We can help by simply consulting with you to tackle what areas you need help focusing on with your wellness program. Click below to find out more about NIFS Consulting Services. 

If you missed the first blogs of this series featuring insights on developing a robust wellness-based lifestyle at your community, start here. Some content will cover practical tips and some will identify barriers to achieving success meant to spark conversation within your community. Read on for the final piece of the series.

All personnel working in a senior living community have a stake in supporting resident well-being from your concierge to your bus drivers to your service staff in the dining room. The daily interactions your team have with residents and the work culture at a community all directly impacts the quality of life of residents. As communities pursue opportunities to both evaluate resident care needs and broader program and service needs under the banner of enrichment, forming a wellness committee of your key stakeholders can be an integral step. Finding the right balance of personnel to represent different arms of the community as well as getting their buy-in with already full workloads can be a tricky step.

A few considerations in forming a wellness committee include:

• Establishing balanced representation from key departments that impact resident well-being. Your wellness committee members shouldn’t be strictly clinicians and it shouldn’t be strictly activities personnel. It should be a healthy blend of both areas plus fitness, dining, chaplain services, etc...
• Establishing balanced representation from staff who are connected with leadership’s vision for the lifestyle you want to foster (i.e., perhaps your marketing director) as well as representation from staff who are interacting daily with residents hearing directly about their interests (perhaps your activities coordinator). Make sure the personnel encompass both ends of the spectrum from your administrative staff to your line staff to best meet the needs of current residents while also modeling for future residents.
• Establishing goals for the group to help keep all of the personnel with different daily job duties and focus areas working on the same track. Your Wellness Champion from part II of this blog series is integral in supporting this step but allowing your team to come together to talk about the challenges they are experiencing in their departments, the feedback they are hearing from residents, etc., can help them identify their goals as a team and establish a work plan to move forward together.

As your wellness team comes together and begins having a strong team dialogue, identifying challenges and problem solving together, you might also consider the formation of a resident wellness committee or including a resident on your staff committee. Once again, the same level of thoughtful diversity in your resident representation should be considered. Many communities will invite their most active and fitness-oriented residents to join such a committee but you also want voices that have strong connections to spiritual well-being, volunteering, etc…

In establishing your wellness team, having them form goals, and collaborating regularly, your community will uncover ways to bridge resources and support one another as a collective front. In turn, your community will make more of an impact on residents’ lives and will have more positive stories to tell about your culture.

Looking to do wellness better in your community?  Connect with NIFS on how you can better evaluate your wellness offerings for residents in your community, schedule your free 30 minute consultation today!

This series features insights on developing a robust wellness-based lifestyle at your community. Some content will cover practical tips and some will identify barriers to achieving success meant to spark conversation within your community. In part 1, I talked about defining wellness and the importance of how you use that word in branding. Read on for part 2.

Staff who work in senior living communities are some of the most compassionate, dedicated, and often creative people you will meet. Their plates are full, their to-do lists are long, and it can be a heavy lift to bring down the silos between departments, which is necessary to truly cultivate balanced lifestyle offerings for residents.

The problem is not that the staff are resistant to meeting with other stakeholders in resident well-being, having more dialogue, or planning differently. (Notice here I said planning differently—not planning more. That is the key to this approach.) It’s that there is often a missing link in bringing these different people, talents, and departments together in a sustainable fashion.

Identify a Wellness Champion

This is where it is critical that communities identify their wellness champion. This person can act as a catalyst in eliminating the silos and bringing everyone together to work from a unified vision of how lifestyle offerings and services are delivered to residents.

In NIFS’ case, where our staff members are regularly referring residents to therapy and the Registered Dietitian, or collaborating with activities or dining staff, shifting our onsite Fitness Manager’s focus to a Wellness Coordinator role has been a great fit in many client settings. It’s often a natural progression because residents and other departments are already accustomed to our staff bringing people together and fostering collaboration.

Our degreed and certified staff act as educators with community staff, and they also learn how to best tap into the personal passions and interests of the team members to improve buy-in to the process. After all, they’ve already been working with many of these stakeholders for some time on other programs. Now they are simply bringing everyone to the table with improved consistency and more structure.

Here are three tips when considering how to identify your wellness champion:

• Your champion should talk the talk and walk the walk if they are going to advocate for the message of wellness and collaboration for your community. Ask yourself, “Who would be a good spokesperson at our community to message our wellness program to prospective residents?”
• Your champion should have strong communication and interpersonal skills to foster collaboration among your wellness team. They should be able to determine how to tap into the personal passions and talents of those on the team to leverage strengths and improve buy-in.
• Your champion should be well organized and have strong attention to detail. After all, they are the individual responsible for keeping the team organized, establishing timelines for special events, tracking completion of tasks, and more. The champion is once again that catalyst bringing everyone together and being responsible for maintaining cohesion among the team, so they must be organized.

Help from NIFS Consulting Services

Does your community need support identifying who your wellness champion is or how to shift roles and responsibilities to support this type of position? NIFS consulting services can help you answer those questions and many more to support a collaborative approach to wellness planning.

What Does Wellness Mean to You?

Wellness might be one of the most overstated and broadly defined terms in the senior living industry—at least in how it is modeled from one community to the next—and it can be exhausting trying to keep up. At community A, wellness might refer to your health service offices, therapy gym, or clinician staff; whereas wellness at community B might refer to your fitness spaces and programming. Neither of those models is wrong. Neither of those models is necessarily correct, either.

When we’re talking about whole-person well-being, it isn’t just the health care options available, or the fitness program offerings. Communities should be cautious about how narrowly they define “wellness” when connecting it to their physical spaces or services. This can have a significant impact in the messaging of your community culture to your residents and prospective residents. Supporting resident well-being should flow through every nook, cranny, department, and service under your roof; however, many communities miss opportunities because they want the word “wellness” labeled on a space or department.

Wellness Branding Barriers

Here are some remarks I’ve heard from communities through our consulting work, where they have unknowingly created barriers for themselves.

We can’t brand our lifestyle and wellness offerings because…

• “We call our clinic our Wellness Center, and it will confuse residents.”
  You are right. If you want to put emphasis on sick care as opposed to preventative lifestyle offerings, this would cause confusion.
• “We call our fitness room our Wellness Center, and it will confuse residents.”
  Once again, you are right. This sends the message to residents that the only space to support their well-being is associated with physical exercise.
• “Our monthly “wellness newsletter” promotes our fitness offerings.”
  Once again, your communication channels with residents and how you promote monthly activities carry a connotation.

Slapping the term wellness on physical spaces, services, and communication channels narrows the potential, perspective, and understanding of how your community creates purpose and intention in resident lives. It also perpetuates the silos for staff and departments who have a stake in resident well-being, keeping them from seeing the potential of how their buy-in and collaboration can make an impact. (We’ll talk more about that collaboration piece in part 3 of this blog series.)

Questions for Starting a Wellness Branding Dialogue

Ask yourself these three questions as a guide in sparking dialogue in your community:

• What person, space, or services would come to mind for our residents if we use the word wellness?
• Does this connotation of wellness create opportunity for a broad application of purposeful lifestyle choices that spans the interests and passions of all residents?
• What barriers can we identify that limit our potential for broadening that definition of wellness?

Identifying your current model and barriers is your first step in making positive change toward more effectively use that term “wellness” to your community’s advantage. And now that you’ve defined and branded wellness, part 2 of this series talks about the importance of designating a staff wellness champion for your community.

Wellness Consulting from NIFS

Need some support? NIFS provides wellness consulting to senior living communities across the US. Visit our website and download the “What to Expect from a NIFS Consulting Visit” for more information.

NIFS is participating in the Wellness in One Word campaign sponsored by Monarch Collaborations and the International Council on Active Aging (ICAA). The campaign will launch a digital photo gallery during Active Aging Week on October 1 – October 7, 2019 of individuals taking a picture or selfie while holding up their defined word of what wellness means to them in that moment. The goal is to collect and share 1,000 pictures to connect people, spark discussion and create a strong sense of community amongst participants across the world.

It is fascinating to think how this “word” can change for us so many times throughout the day depending on life’s stressors, our interactions with others, what we are able to accomplish in that day, etc.. It’s also interesting how this “word” might be felt or interpreted by different generations.

When I asked our NIFS team members to share their “word”, I received submissions of vitality, fulfillment, longevity, power, and balance. Our staff join our team from all walks of life and personal and professional experiences, yet their commonality is a strong desire and passion to work with seniors. Through providing individualized exercise services and teaching a variety of exercise classes, our staff are building relationships and helping improve the quality of life for older adults across the country. The tone and context of their submissions was similarly unified.

When I first started my career with NIFS, I managed a fitness program for a senior living client on the south side of Indianapolis. During my time at the community, I enjoyed sharing personal milestones with the residents of purchasing our first home, celebrating our first wedding anniversary, becoming pregnant with our first child and receiving a job promotion. As a young professional in that environment surrounded by active older adults with so many stories to tell about their own life experiences and rich histories, it helped me gain a strong perspective in how much one should truly cherish those milestones and experiences. While my job was to teach and lead the residents in various fitness programs, I learned so much from them in this perspective that I have carried with me through my career and life.

We can reflect on the emotional highs and lows of a given day or a given hour of a day when our words might be anxious, happy, excited, or accomplished. When it comes down to focusing on our overall well-being and pursuing a life of purpose and intention, I believe the “words” our staff are feeling transcend all generations whether you are a young professional at 23 beginning your career or an 83-year-old taking a balance class in a senior living community. The NIFS team is learning valuable lessons in how to appreciate those universal truths for all of us pursuing vitality, fulfillment, longevity, and balance. As I personally reflect on this campaign, our teams’ work serving older adults across the country, and what my “word” will be, I chose grateful.

Follow us on Facebook to see some of our Wellness in One Word submissions.

Variety is the spice of life, and that’s what we’ll have in town this week at our annual managers’ meeting. Each year we fly our management team to our headquarters in Indianapolis for professional development, collaboration, and networking. Our passionate team arrives from across the U.S. from different client settings and with varying personal interests and backgrounds. Their one commonality is their passion for serving their members, and we love the dialogue and collaboration that unfold when everyone gets together.

3 Benefits of Collaboration for Fitness Staff

This connection and access to a wealth of resources is one of the strongest value elements we bring to our clients. They receive our onsite fitness staff managing their program and building relationships with members, plus the expertise of a national organization doing this work across the U.S. How does this routine collaboration truly elevate a fitness program?

• They don’t feel like they are on an island. As a fitness professional in a corporate or senior living setting, it can feel like you are isolated without resources or like-minded individuals who have similar goals and job duties. NIFS has routine meetings, workshops, and events like our annual meeting in Indianapolis to bring new ideas, resources, and inspiration to your fitness program, keeping things fresh and exciting for your members as well as your fitness staff.
• They can benefit from vetted programs and promotions. Sometimes it can be hard to execute a vision for a program or determine how to best reach a group of individuals because you aren’t quite sure how to get started or you are concerned about unanticipated road bumps along the way. NIFS managers regularly connect on a variety of platforms to discuss new ideas and ask for feedback among their peers. This provides members at our client sites with more finely tuned and professional programming.
• They are connected to the latest trends. Fitness is a trendy industry, whether you are working with children, the general population, or seniors. By having staff from the four corners of the U.S. and a little bit of everywhere in between, this broad reach keeps our team connected to not only what is trending but how to educate and market new programming to members in our client settings.

3 Tips to Garner Collaboration for Fitness Staff

So what do you do if you aren’t connected to an organization like NIFS to help keep your staff connected?

• Professional development: Provide funding to send your staff to workshops to help them stay plugged into the industry. Without an organizational connection they might still miss opportunities to learn how others are effectively implementing that type of programming in your setting, but it can certainly lead to some fresh ideas and keep staff inspired.
• Create a network: Do you have neighboring communities or businesses with staffed fitness centers with which you could encourage collaboration? Perhaps there’s a network of senior living communities in your town where the fitness staff could get together once a quarter for idea sharing. Perhaps your group fitness instructors, trainers, and fitness manager at your corporate site could meet once a quarter to discuss what they are hearing from members, share ideas to attract new participants, etc. Your network can be in-house with existing personnel or branching out, but creating space for discussion among like-minded individuals can be advantageous.
• Identify a strong contact: Whether or not someone at your setting is in-tune with the fitness industry, make sure your fitness staff has someone who has a good listening ear and an understanding of your fitness program’s goals. Fitness staff can feel less isolated in their decision-making when they have a partner at the site level who understands the work they are doing, and when they have someone in their corner for brainstorming or discussing member needs.

This collaboration is where the magic happens in taking a fitness program from good to great!

One of my favorite things about my job is when I have the opportunity to visit our client sites and spend time with our staff. Not only are these team members exceptionally knowledgeable and creative in developing fitness offerings for active older adults, but their passion to serve their clients and residents never ceases to amaze me. I think this is what truly differentiates the service NIFS provides from a traditional contractor partnership—how our staff members become one of the team and integrate so seamlessly with the community’s staff and vision.

Examples of this were evident to me during a recent trip to Baltimore, where I had a chance to visit and connect with staff at three communities we serve.

We integrate with your team. Sometimes partnerships with contractors can feel like everyone is working in a silo, and opportunities to bridge communication, resources, and so on are missed. Our staff members are committed to learning about the culture at a community and building relationships with the key players who have a stake in resident well-being, including activities, dining, therapy, home health, and much more. Our staff members attend resident-care meetings, collaborate on upcoming programs and events, and fluidly refer residents to and from therapy services. For a client in Towson, Maryland, our staff meets regularly with the activities team to collaborate on a monthly programming calendar and a streamlined approach to what is offered to residents across the continuums of care. Each week, our fitness staff member also sets up the movie and serves popcorn in the theater at the movie matinee—they are part of the team and lend support beyond the four walls of the fitness center.

We learn about your residents. While many communities have similarities, what sparks enthusiasm and interest from residents can be different from one community to the next. Our staff members learn about resident interests through surveys, evaluating program outcomes, and tracking participation data to measure the impact of various programs. Then they hone in on niche offerings in which the residents are most receptive. In some communities, residents thrive on healthy fitness competitions, while others are more engaged in educational presentations. We tailor programs and services to the unique needs and interests of each community we serve. For a client in Pikesville, Maryland, our Fitness Manager has learned just what makes the residents tick, down to the time of day they schedule offerings for peak engagement. Our manager strikes just the right balance in maintaining steady favorites while introducing new programming to keep residents inspired and challenged.

We help you reach your goals. The community’s goals become our staffs’ goals, and being a part of the team helps us support those efforts. Our staff members have helped clients expand brain-fitness offerings, navigate construction and design projects, as well as bridge programs and services across the continuums to better serve residents in licensed-areas. Communities are regularly evolving to meet the needs of their residents and prospective residents, and we are proud to partner with clients in playing whatever role we can to support those efforts. For a client in Baltimore, Maryland, we have worked hand in hand with their architects and leadership on the design of a new fitness center as they undergo renovations. Our Fitness Manager has done a tremendous job navigating the messaging to the residents about transitions to temporary spaces, changes in class times, and so on.

Residents often don’t recognize our staff as contractors and have the impression that we are community personnel, and that is fine by us. The more fluid and integrated we are, the more the residents and our clients benefit. This recent trip to Baltimore exemplified this continuity at all of our client locations in the area, and I once again took pride in watching our staff in action, doing what they do best!

Fitness management is the cornerstone of our business. Recently we have seen an uptick in clients requesting our support in developing broader wellness programming for their residents through the continuums of care. Sometimes the need arises due to challenges with community personnel who don’t have the tools and resources to cultivate the desired lifestyle for residents. Sometimes it’s because they don’t have a point person to pull everyone together out of their silos across the continuums. Sometimes it’s both! Sound familiar?

How Well Is Your Community Collaborating on Purposeful Programs?

Ask yourself a few questions about how well your community is collaborating and building programs with purpose and intention:

• Do activities staff collaborate regularly on program and service options across departments and disciplines such as dining, fitness, health services, the chaplain, and the social worker?
• Do activities staff across all continuums of care collaborate regularly on programs and services and work toward common goals together?
• Is your calendar full of activities to keep your residents busy (for example, cards, movies, speakers, shopping trips, and so on), or is your calendar crafted with activities that create purpose for residents?

A Visit with a Senior Living Client in New Jersey

I provided a solution to these answers during a recent visit with a senior living client in New Jersey. We have been providing our traditional fitness management services to this client for the past four years. The approach we discussed was shifting our degreed and certified staff into a Wellness Director role, who maintains fitness duties in the fitness center while also facilitating a strong collaborative approach with activities personnel in independent living and health care.

This particular client has come to expect creative and diverse program offerings from our Fitness Manager. Events offered last month for Active Aging Week included Yoga Poses and Doggy Noses (yep, that’s yoga with dogs folks), a Blood Drive, and Movies & Smoothies. Past events included their Polar Plunge, Mind Moves, and Healthy Habit Bingo. As the client recognizes the experiences we create for residents that promote engagement and movement versus sit-and-listen events, they begin to lean on us to support them more broadly outside the realm of fitness. We are also seeing a strong desire for the standard of programming cultivated within independent living to carry consistently through assisted living and health care environments. But we are aware of the struggle communities have to bring that to fruition.

NIFS Staff Members Make the Difference

Our strength lies in the people we hire—in their ability to build exceptional relationships with the residents who participate in their programs and also with the staff at the community with whom they collaborate regularly. Their background as health and fitness professionals empowers them with program solutions to support whole-person well-being. The tools and resources they have behind them from NIFS create the space for strategic planning with key stakeholders in resident well-being.

We essentially become a champion for your community by fueling ideas, breaking down the silos, and getting everyone working from the same playbook on a new standard of program and service offerings. If you are interested in hearing more about NIFS's support of broader wellness programming within your senior living communities, contact me or read on.