This blog was written by Mechelle Meadows. Meet our blogging fitness specialists at the NIFS website.
The advertising world has come a long way. Think back many years ago when cigarette ads could be found in magazines or on television. Many studies have concluded that banning cigarette ads led to less demand for cigarettes. Most recently, various groups are calling for junk food ads to be banned from media. You might wonder if advertising is really powerful enough to influence these lifestyle factors, but a study done in Quebec showed that when junk food ads were banned, fast-food expenditures dropped by 13% each week!
The shift I’ve notice the most when it comes to food advertisements is that certain unhealthy products have realiz
ed they can’t compete with the health benefits of some more nutritious items. So, to market their products, they’ve chosen to highlight the “fun” aspect of eating their foods. Take Kellogg’s Pop-Tarts, for example, with their taglines, “Made for Fun” and “Joylicious.” Their commercials depict cartoon kids frolicking around with rainbows and hearts. What child watching that commercial wouldn’t want a Pop-Tart? Same with Frito-Lay and their tagline “Good Fun.”
Our job as corporate wellness professionals should be to educate our clients to look past creative marketing techniques and realize that eating isn’t simply a fun hobby. Eating should be enjoyable, yes, but also nutritious enough to fuel the body.
When it comes to advertisements, look for phrases like “100% whole grain,” “fiber,” “heart healthy,” and others that signify a product is more nutritionally dense. Still, be careful, and don’t believe everything you see or hear!

At lot of women shy away from strength training for fear of bulking up. But strength training is especially important for women to help build strong and healthy bones. Because of our low levels of testosterone, most women can’t bulk up. Strength training will also help to burn more calories and fat while at rest. Here are some more reasons why strength training is important for women:
.7 percent in the adult population and 16.9 percent in children. Over the past two years (2009–2010), there were significant increases in obesity for men of all ethnic backgrounds compared to data from the previous studies (1999–2010). There were no significant increases among women overall, but researchers found statistically significant increases in African-American women and Mexican-American women. Another sobering finding of the studies is that children are going into adulthood weighing more than ever before.
The small study, conducted at the University of Texas, found a decrease of almost 10 mm Hg in the systolic blood pressure (the number “on top”) of seniors who had borderline high blood pressure but were not receiving any type of treatment for their condition. As a bonus, researchers also found improved elasticity in the arteries of the participants, which is beneficial for preventing stroke and heart disease. These positive results were exhibited after three to four days per week of various swimming exercises for a total of twelve weeks.
Kettlebells have a comfortable, easy-to-use handle, which I feel is a little safer if you are swinging them around your head, although others may think because the weight is on the bottom, one slip of your grip could lead to an injury.
This blog was written by Anna Hiple. Meet our blogging fitness specialists at the
Some of the biggest issues I see in corporate fitness clients with sedentary office jobs are a weak lower back and poor shoulder posture. When we sit in a chair, staring at a computer screen for eight hours of the day, our core tends to get a little soggy. Posture and core strength can easily be improved by simply switching out your swiveling office chair for a
college basketball, so for the next few weekends I could park myself on the couch for hours of entertainment and bliss without moving a muscle. However, I know that long periods of inactivity have dangerous
In the world of technology, time equals improvement and efficiency. Back in the day, we had computers that occupied the space of an entire room and Zack Morris-sized cell phones. Now we have personal computers that fit in the palm of a hand and Zoolander-sized cell phones. It seems that as more is discovered in the world of technology, items have become smaller and more efficient. Interestingly enough, this concept does not seem to apply to people.