Corporate Fitness and Active Aging

We are often asked by prospective senior living clients how NIFS staff spend their time in senior living fitness centers mangaging the fitness program. Using our monthly report data and through some Q&A with our staff, we pulled together the data below. The information is based on several client settings where we provide one full-time employee to manage the client’s fitness program.

The following points of clarification provide more information about this data:

This data set does not include the one to two additional classes per week that many of our staff are teaching in AL/health center environments. That could easily represent an additional one to two hours each week excluded from the time outline above.

We don’t typically recommend classes that are longer than 45 minutes for this audience, both from an endurance standpoint (for some) and from the perspective that the lifestyle calendar is typically really full and we don’t need to take up more time than necessary when members have many other things to be doing. We want exercise to be as attractive and as easy to fit in as possible, and it’s quite appropriate to expect a solid, effective workout from a 30-minute class.  

At most of these locations, there is at least one outside instructor teaching a specialty format class like Zumba Gold, tai chi, etc. These above figures represent what our staff teach as part of their 40-hour work week.  

Here’s how the math breaks down on hours per week for all of the services above for NIFS fitness management (as averages):

• 5.5 hours per week teaching.
• 28 exercise prescriptions per month = 7 per week at 90 minutes per appointment = 10.5 hours per week.
• 11 fitness tests per month = 2.75 per week at 60 minutes per appointment = 2.75 hours per week.
• 55 other appointments per month (orientations, blood pressure checks, etc.) = 14 per week at 15 minutes per appointment = 3.5 hours per week.
• Roughly 20 to 25 hours per week spent directly providing these kinds of services, allowing another 15 to 20 hours per week for program development, recreational activities like Wii Bowling, coordination/collaboration with other departments, meetings, and reporting or other administrative tasks.

How does this compare to what your fitness staff is doing? Maybe your senior fitness program could use a boost in productivity to draw in more residents. 

If you’re in that place where you’re trying to decide whether it’s beneficial to staff your fitness program with a full-time employee, consider watching our staffing webinar by clicking below. 

This is the story of a man, who by all accounts, has received a challenging diagnosis, and who, by any standards, could have slowed down years ago.  But he hasn't, and instead, he's overcoming his health challenges to help patients at Lurie's Children's hospital through the Aon Step Up For Kids fundraiser.

Larry Pirovano, a resident at The Clare, in downtown Chicago has been working with his NIFS personal trainer, Zach DeCoster to accomplish the stair climb challenge that required more than 1,600 steps.  We've got his amazing stats below as well as a video from a local NBC affilate who profiled his inspiring story.

• On January 25, 2015, Larry and Zach climbed 80 flights of stairs in the Aon Center in 50 minutes and 15 seconds.  
• Larry placed 2nd in his age bracket.
• He raise the most money of all individual participants and was 16th in total fundraising including all teams and individuals.

Most senior living communities have a variety of group fitness classes on their calendars focused on balance, muscular strength, flexibility, and cardiovascular health, and the clients we work with are no different. But we’ve landed on a program tied in with our group fitness classes for seniors that has become wildly popular with the residents. It turns out, it’s been a great way to draw more participants into the exercise program, too.

The Popularity of Brain Activities

At one of our client’s communities we have many of the typical activities to stimulate the mind: card games, lectures, forums, resident committees, etc. And at one point we offered a “Memory” workshop series. This was so popular that we added a word of the day and the TriBond® game to our daily information board in the fitness center, along with including puzzles in our newsletter.

Over time, we noticed that more and more people started coming to the fitness center to learn the word of the day, to get the TriBond® puzzle, and to ask questions about the puzzle in the newsletter. It was obvious that our residents were craving ways to challenge their minds, and we were eager to respond in ways that would help them keep their minds strong or increase their abilities.

So we added a brain fitness class to our group fitness schedule, and that class is thriving each week! In the weekly offering, our residents have a wonderful time challenging their minds. They learn new games like Sudoku, and play old games like Memory™. They also engage in history trivia questions and challenges. One of our residents recently named all 44 presidents, in order, off the top of her head!

How to Start Brain Fitness Classes at Your CCRC

We’ve started offering this type of class at our other senior living client sites with similar popularity. Here’s some advice on how you can get it started in your community:

• Hold an event such as a brain fitness fair for your residents to see how fun and important it is to continue to work on the mind.
• During the event, pay attention to what the residents like and don’t like. This will help you build a class structure that works for them.
• Do not always make the class what they like. In order to strengthen the mind we need to challenge it. Typically the things that we do not like are the things that we find challenging.
• Begin putting puzzles in your weekly or monthly newsletters.
• ADVERTISE EVERYWHERE!

Brain Class Structure

For the structure of the class, consider the following ideas:

• Begin with a task that can be done while waiting for everyone to come in and sign in. (Example: Write your name with your non-dominant hand or with both hands at the same time.)
• Have classical music playing in the background. Some studies show this increases the brainwaves that stimulate thought process.
• Come prepared with four to five activities. Make it a variety of word games, long-term memory/short term memory, and deductive reasoning. Here are some sites that might provide some ideas: MazestoPrint.com, Activityconnection.com, BrainBashers.com, and ThinkablePuzzles.com.
• Leave time for discussion in small groups and then time with you for answers.
• Have the answers for all activities to share with the participants. (The residents will be angry if you don’t!)
• If you do not finish all activities, consider giving “homework.”

Learn more about physical exercises that help improve cognition here.

Let us know how your brain fitness program works in your setting! We’d love to keep sharing these kinds of ideas to improve the health of the residents we work with. 

It’s busy at your community; sometimes it’s so busy that residents complain they have a hard time choosing what program to attend.  Inevitably, the calendar is so full they have to miss events they love in order to attend something else. And your activities director is at the heart of that bustling calendar. 

She’s responding to her monthly resident committee, and she’s fielding one-off requests from residents who stop by her office or who catch her in the hall.  She’s also responding to phone calls from community groups or individuals who are interested in performing for or working with the residents. 

Oh, and don’t forget the opportunities offered by other areas of the community.  The therapy group has a monthly educational presentation they want to do.  The fitness manager runs a host of exercise classes each week and wants to draw residents into his quarterly competitions.  The dietician and chef want to host a bi-monthly cooking demonstration, and the social worker wants to bring in experts from the community as resources for the residents. 

Your activities director performs a delicate balancing act every month taking “orders” (requests) from residents and the community; all while, she’s balancing existing and long-standing calendar events.  (Do not mess with the card player’s schedule!)  The programming is delicately placed on the calendar and carefully scheduled with typically limited space inside the community and tightly booked transportation to areas outside of the community. 

If this sounds like your community, then you can agree that it is indeed busy. 

And yet, busy doesn’t build purpose. 

Residents in your community aren’t looking solely to be entertained.  They’re looking for purposeful living in a setting where some of the barriers that used to get in the way, like home maintenance, have been removed.  They’re looking for opportunities to contribute, and to grow, and to connect in new and challenging ways. 

What if your activities director stopped being an order taker?  What if she stopped using the meeting minutes from her monthly committee minute as a to do list and started thinking strategically about how to engage a variety of stakeholders in the planning process for resident events and activities?

You see, right now, the activities director is functioning much like the wait staff in your dining venues.  She’s greeting a table (resident committee), introducing herself (new residents), and asking residents what they want to do.  She’s taking their orders, and fulfilling the requests (as best she can).  And in fact, there’s nothing wrong with that model.  It’s what happens in most communities on a regular basis.  In most cases, residents are quite happy with their program/event options.

So, if the residents are happy, why on earth would I be talking about a different way of building lifestyle at the community? 

Because there’s more richness out there for your residents; there is more that can be done to build purposeful living.  And there are residents who don’t participate because you haven’t tapped their interest or desires yet.  (Oh, there is also marketing goodness on the table with a changed approach.)

If your activities director moved away from taking orders, could she build more intentional opportunities for residents to engage in the community lifestyle programming?  Would more of your residents be involved in the offerings because of the thoughtful approach to a variety of interests represented by your diverse audience?

To be clear, I’m not advocating you turn programming on its head. (We do not need your residents in an uproar over substantial changes to beloved activities.)  I am instead suggesting that your activities director take a fresh approach to how the calendar is organized, who is supporting events, how events are developed, and how success is measured. 

Sometimes it’s hard to know where to start when you’re trying to change an approach or a process.  Our Build Vitality webinar series (which covers branding, staff, program, and fitness center design) is a good resource.  I linked a few of our blogs above for more information as well.  If you’re still not sure where to go to get started, or you’d like a more hands on approach, consider bringing us onsite for consulting to help you chart a course to build a multidimensional activities calendar that cultivates purpose for your residents.