Corporate Fitness and Active Aging

Senior Living Lifestyle: Don’t Let Wellness Definition Limit Potential

What Does Wellness Mean to You?

Wellness might be one of the most overstated and broadly defined terms in the senior living industry—at least in how it is modeled from one community to the next—and it can be exhausting trying to keep up. At community A, wellness might refer to your health service offices, therapy gym, or clinician staff; whereas wellness at community B might refer to your fitness spaces and programming. Neither of those models is wrong. Neither of those models is necessarily correct, either.

GettyImages-1161759077 (1)When we’re talking about whole-person well-being, it isn’t just the health care options available, or the fitness program offerings. Communities should be cautious about how narrowly they define “wellness” when connecting it to their physical spaces or services. This can have a significant impact in the messaging of your community culture to your residents and prospective residents. Supporting resident well-being should flow through every nook, cranny, department, and service under your roof; however, many communities miss opportunities because they want the word “wellness” labeled on a space or department.

Wellness Branding Barriers

Here are some remarks I’ve heard from communities through our consulting work, where they have unknowingly created barriers for themselves.

We can’t brand our lifestyle and wellness offerings because…

  • “We call our clinic our Wellness Center, and it will confuse residents.”
    You are right. If you want to put emphasis on sick care as opposed to preventative lifestyle offerings, this would cause confusion.
  • “We call our fitness room our Wellness Center, and it will confuse residents.”
    Once again, you are right. This sends the message to residents that the only space to support their well-being is associated with physical exercise.
  • “Our monthly “wellness newsletter” promotes our fitness offerings.”
    Once again, your communication channels with residents and how you promote monthly activities carry a connotation.

Slapping the term wellness on physical spaces, services, and communication channels narrows the potential, perspective, and understanding of how your community creates purpose and intention in resident lives. It also perpetuates the silos for staff and departments who have a stake in resident well-being, keeping them from seeing the potential of how their buy-in and collaboration can make an impact. (We’ll talk more about that collaboration piece in part 3 of this blog series.)

Questions for Starting a Wellness Branding Dialogue

Ask yourself these three questions as a guide in sparking dialogue in your community:

  • What person, space, or services would come to mind for our residents if we use the word wellness?
  • Does this connotation of wellness create opportunity for a broad application of purposeful lifestyle choices that spans the interests and passions of all residents?
  • What barriers can we identify that limit our potential for broadening that definition of wellness?

Identifying your current model and barriers is your first step in making positive change toward more effectively use that term “wellness” to your community’s advantage. And now that you’ve defined and branded wellness, part 2 of this series talks about the importance of designating a staff wellness champion for your community.

Wellness Consulting from NIFS

Need some support? NIFS provides wellness consulting to senior living communities across the US. Visit our website and download the “What to Expect from a NIFS Consulting Visit” for more information.

Find out more about NIFS Consulting Services >

Topics: senior living communities senior living fitness center communication lifestyle philosophy in senior living nifs wellness consulting wellness-based lifestyle wellness branding

5 Ways to Include Pets at Your Senior Living Community

NIFS  | Senior with petMany senior living communities across the country are starting to recommend bringing your furry friend from your current residence to your community residence. Pets provide a sense of purpose, calmness, companionship, and security for older adults. Check out this post from Aging in Place about how having a pet can improve the aging process.

 

So what are the best ways to include pets at your senior living community? There’s no doubt that an include pets in day-to-day community life.having a pet companion not only improves quality of life for seniors, but also provides residents with opportunities to stay active and interact socially with others. Here are some ways that you can include your pet in day-to-day community life. 

Outdoor Community Dog Park

Senior living communities have invested in making specific spaces for your furry pal to get regular exercise and be safe to roam in a fenced-in area. These common areas are great for residents to socialize and interact with their pets while feeling secure that their companion won’t run off.

A few of our Active Aging sites have community dog parks and regularly host events and programs to ensure socialization and fun with pets. Tracy, a NIFS Active Aging Manager in Mystic, Connecticut, started a program once a week called YAP it UP. Residents meet at the community dog park and chat with others while exercising with their pets. Another great bonus to Tracy’s program is that residents without pets are also are encouraged to join so that they can enjoy the company of both their peers and pets. This is one great example of the many benefits that pets can bring to your community.

Have an Annual Pet Day Event

What better way to get your pet involved than with an outdoor community dog day event? This would be a great way to show off your creativity and expressiveness. There are many ways that your community can host a dog day event.

  • Best in show: Host a fun, lighthearted dog show for community leaders to judge your furry friend.
  • Wiener dog races/pet races: A wiener dog race is a fun event that can include the entire community.
  • Pet grooming event/philanthropy: Have your community host a pet grooming/bathing event to raise money for a good cause. This also could be a great opportunity to contact a local veterinary clinic to come and provide vaccinations.

Therapy Pet Visits

Many of our NIFS senior living communities host therapy dog visits to their health center and assisted living residents regularly. The animals are intended to serve as companions and have gone through programs to ensure the safety of the residents and animal. If your community is unfamiliar with therapy dogs and training's near you, the AKC has information on how to train or find therapy animals for your next event.

The Crate Escape

Many residents enjoy having a walking trail for their outdoor adventures. It’s a great way to get fresh air and enjoy a little sunshine. Why not make it more impactful and bring your pet? Dogs need social interaction and companionship just as much as people do. Bringing your furry friend on a group walk provides a sense of community. It also provides a sense of security that will get you back out with a group.

Pet + Yoga

Yoga is a very beneficial form of exercise. Yoga is known to reduce stress, increase flexibility, and help you focus on mindfulness. Make this journey even more fun by adding pets to the mix. Depending on your pet’s obedience, size, and personality, yoga can be something that you both enjoy. Our Active Aging NIFS Manager in Lakewood, New Jersey, Rachel, recently hosted an event like this during Active Aging Week. The event was so successful that her community is going to start hosting it regularly.

All of these activities are safe, impactful ways to include pets in your community. Have you hosted or participated in a pet-friendly event recently? Comment below! We would love to hear about ways that pets are part of your community.

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Topics: active aging senior living communities yoga staying active senior living activities

3 things I learned at the 2017 LeadingAge Annual Meeting and Expo

LeadingAge 2017.jpgThis week more than 7,000 professionals working in senior housing and related businesses converged in New Orleans, LA, to share their passions, learn from each other, and return back to their communities inspired to continue doing great work for the older adults they serve. I was honored to be at the LeadingAge annual meeting both as an attendee and as an exhibitor.

Typically when I go to a conference, I learn in two categories:

  • There's the "duh-why didn't I think of that...it's brilliant" way where I'm usually listening intently in a session, scribbling copious notes and the speaker says something that resonates deeply for me.
  • And there's the "thinking about it later" way that usually comes up when I'm reflecting on the day, on the people I met, and the conversations I had.

Below are a few of my takeaways that, not surprisingly, fall into both of those categories.

#1: Status quo does not equal thriving

My first session of the conference was "Nature Meets Nurture: Designing a WELL Building". The content of the presentation was interesting; I had read some about the WELL Building Standard, and the session helped me get a better understanding of how the standard applies at a more practical level. What struck me during this session was when one of the speakers categorized the Standard as moving forward, moving beyond the status quo.

I realized that's true of so much work being done in senior living. Status quo is not the same thing as thriving. Moving forward, doing better, trying new things is not equal to doing what we've always done. Of course, this isn't just true for how we build communities; it's true in the areas where NIFS works as well, including building and executing on a life enrichment or fitness program strategy, and I have already started looking with fresh eyes at how we can help communities move past their status quo to build thriving living environments for their residents.

[Read More: 5 ways wellness consulting helps meet the mission of your community]

#2: There is no single solution

There is no one-size-fits-all solution that works in every community and the volume of providers stationed through the exhibit hall is proof. Even in our work with a family of communities all united under the same brand, our delivery of services is unique per location because the resident and client desires drive the strategy. The LeadingAge expo was a great reminder that communities deserve creative and flexible partners who are willing to adjust their models to meet unique needs.

The flip side of the creative partner coin is the open-minded senior living community.  If you strolled the expo thinking (or saying) you don't need X product/service because you already have it covered, see #1 above.  Maybe rethink that "we already do that notion" and give a second look to the information you gathered form the expo before you put it in the recycling bin.  There just might be a nugget in there to help your community make a move toward thriving.

 #3: Resident engagement is everyone's job

LeadingAge 2017 (2).jpgAs I sat in the Redefining Resident Engagement session with Michelle Holleran and Tim Johnson, I was intrigued by the Holleran model for the four domains of engagement. (Grab the whitepaper here.) My early thoughts were all around how much the domains are the resonsibilty of a communitiy's life enrichment director.  [Full disclosure - that role is kind of a sweet spot for NIFS as we consult with and provide staffing solutions for communities in that role.]  However, the further we got into the session, the more I realized how deep the idea of engagement really runs. 

There are lots of ways to improve traditional activities in communities, and many of those opportunities rest squarely with your Life Enrichment staff doing their jobs differently.  Yet, beyond the prominent role your Life Enrichment department plays in facilitating opportunities for resident engagement, it is the entire community supporting those opportunities, connecting with residents, and communicating with each that is the foundation for engagement.  Residents also have to be present at a fundamental level.  We should not be simply filling an activities calendar and calling it done.  For strong engagement, we have to invite residents into their own life story and then step back to allow them to live it.  


If you attended the 2017 LeadingAge Annual Meeting and Expo, I'd love to hear your key take aways in the comments below.

Topics: senior living senior living communities senior living wellness programs LeadingAge LeadingAge 2017 resident engagement senior living status quo

Improve your senior living fitness program by outsourcing the staff

If you believe it's time to offer more to current residents and prospects through your exercise program, but you're not quite sure what that "more" entails or how to get there, outsourcing might make a lot of sense for your community.

Outsourcing isn't just for therapy

The primary benefit to looking at a partner for management of any area of your community is the value of the depth and breadth of the firm's experience. Communities don't think twice about outsourcing therapy but when it comes to taking a closer look at the reasons to outsource management of the fitness center and related programming, I sometimes get blank stares from leadership. And I can't explain it. Certainly, how we provide service, the nature of our contracts with our clients, and the credentials of the staff we provide for community fitness is different from therapy groups, but the overall concept is the same. If you want an expert-run fitness program, you have to work with the experts. 

I’ve had the opportunity to work with NIFS for many years with multiple communities and I can say without exception that they have taken the wellness program in our communities to a new level. They are the best in the industry at what they do, and I would not hesitate bringing them in to any senior housing community that I am affiliated with. Our communities are stronger with NIFS on their team.  ~Mick Feauto, COO, LifeSpire of Virginia

NIFS math | LeadingAge | Senior Living

NIFS Math

NIFS staff in your community are backed by an our organization that is uniquely focused on the specific work of elevating your fitness program. We're regularly supporting continuing education for our team and we have a proven model for effectively sharing resources so our clients get far more than the one NIFS manager on the ground. We like to call it "NIFS math" where 1 + 1 = 3.

 

What to expect from your fitness program

4399_KF_3163.jpgYou need your fitness center to be a hallmark, a standout for the community. For your current residents, it should be one of the most praised offerings both because the staff are well-loved and because they are effective at keeping residents engaged with new, consistent, well-done offerings. The fitness program should also be on the list of reasons prospective residents choose your community. But if the group fitness calendar and the personal training services look the same as all the competition, and if you don't have the necessary data to tell key stories about how resident's lives have been improved by participating, then you're missing out on an opportunity.

NIFS clients see a lot of value in their partnerships because they gain much more than "just a trainer" for their gym. Check out some of the services we provide that aren't common to most community fitness programs:

  • Balance Redefined includes rich programming and services focused specifically on balance training and fall prevention; our Balance Redefined offerings were built from, and regularly evolve because of our experience with dozens of communities over the last 15 years.
  • Key data points for the fitness program are regularly reported and smartly used to continuously improve what we're offering in each client setting. From tracking participation per resident to evaluating outcomes and goals on our programs, we are constantly checking in on and reporting our progress.
  • Reaching residents in assisted living and memory care environments with quality fitness services can be a real challenge. Our staff provide that outreach through strong relationships with community lifestyle coordinators. Modified balance assessments, group classes, personal training, and hybrid health-related programming are all tailored for the unique needs of residents in those settings.

[Related Content: 4 Keys to Getting Data You Can Actually Use]

Find out how you can put NIFS math to work in your community. Contact us or stop by and see us at the LeadingAge Expo.  We'll be hanging out with our calculators doing NIFS math in booth #1261.

Topics: senior fitness management CCRC fitness center senior living communities senior fitness group fitness for seniors fitness center for seniors leading age LeadingAge senior wellness consulting

Balance Redefined: Residents benefit from dedicated balance classes

IMG_2730.jpgFall prevention. It's a big deal in senior living. When a resident falls, the costs can be significant for both the individual and the community. So it makes sense to have comprehensive programming that focuses on physical balance. And yet, whether we're consulting with a community or we've recently started managing their fitness program, it's really common to discover that even the most basic of opportunities to promote balance is missed when group fitness calendars lack dedicated balance classes.

The reality is that a comprehensive strategy to improve resident's balance involves so much more than a group fitness class on the calendar, and that’s why we take an approach that is both broad and deep to help decrease fall risk for residents in both independent and assisted living environments. But we have to begin at the beginning, and that means adding dedicated balance classes.

It's time to put dedicated balance classes on your calendar.

It's not enough to address balance training as a 20 minute segment in your strength class. Your Tai Chi class also isn't comprehensively handling your resident's need for improving their balance. The physiological mechanisms that have to work together to achieve optimal balance are complicated and they warrant their own dedicated class on the calendar. Without fail, when we've started with a new client and brought balance into the program in a more bold fashion, that specific class fills up quickly. A dedicated balance program provide substantial benefit to residents to help increase their confidence, and it allows your community to stand with your brand promise for an vibrant living backed with safety and security that is second to none.

[Related Content: How to Fall and Get Back Up Safely]

Essential elements of a successful balance class

In the last 15 years that we've been managing fitness centers in senior living communities, we've learned a lot about what works for the residents we're serving. Below are a few considerations as you look to enhance what you're offering.

  • If your population supports it, offer different levels of balance class so that all participants can be continually challenged. You likely work with residents who represent a range of physical capabilities; despite those differences, they all benefit from balance training, so build classes that can help even the most daring participants feel like they've worked hard.
  • Include elements of complex movement patterns where the core and lower body muscles are activated; add in brain fitness components that train participants to react both physically and mentally as they would in their everyday environment. Ideally, the classes should be designed with research-based movement patterns including the following:
    • Standing or sitting on an unstable surface
    • Keeping the eyes open or closed
    • Tilting the head in different positions
    • Turning the head or tossing a ball to respond to instructor commands
  • Consider the small equipment you have and how you can use it differently or commit small amount of the budget to buying additional items that will enhance balance classes. Balance pads, BOSU trainers, and weighted balls are all good additions.

[Related Content: Is Your Senior Fitness Program Challenging Enough?]

It’s not your typical march in place, balance on one foot and perform 10 squats type of class! It’s dynamic and just as mentally stimulating as it is physically for participants. If your fitness instructors or group class instructors aren't sure how to pull together a full class focused on balance, connect with us to find if consulting might benefit your exercise program.

Contact Us >

Topics: senior living communities balance training balance redefined

Benefits of Collaborative Programming with Senior Living Communities

“Come on!”

“No pressure!”

“You can do it!”

Those are just a few of the phrases you’ll hear thrown out in the last round of the Semi-Annual Corn-Toss tournament held between several CCRCs in Indiana every spring and fall. This is one of many multicommunity events that NIFS fitness center managers put on every year. Sometimes events are competitive (such as corn-toss, water volleyball, or pickleball), and sometimes they are more educational (wellness seminars). A lot of coordination is involved (scheduling, transportation, food, and so on), but it’s always worth it!

ThinkstockPhotos-510313194.jpgHere are some of the ways the residents reap the benefits of collaborative programming with senior living communities outside of their own.

1. It’s an opportunity to make new friends.

It seems like making new friends only gets tougher as we get older. With social media, email, and easy modes of transportation, it’s so easy to keep up with the friends and family we already have in our lives, so why would you bother meeting anyone new? Study after study has shown that a healthy social life has amazing, positive effects on lifespan/longevity and quality of life.

Collaborative programming between communities creates a situation that facilitates new friendships because residents already know they have something in common. If everyone in a room is playing in a Euchre tournament, a resident can guess that the person sitting next to them at the table enjoys playing cards. Voila! Easy icebreaker! It’s also fun to see residents who consistently participate really getting to know each other. They start to make friends with residents at new communities, but also with neighbors who perhaps they hadn’t really known.

2. Staff can share ideas while residents experience a new way of learning.

As fitness staff, we spend a lot of our time trying to teach people about how to be healthy. We give advice about fitness and nutrition and staying active, but after a while, it can start to sound a little like a broken record. For residents, hearing about the same health/fitness topics from the same people means sometimes it’s in one ear and out the other. These collaborative events provide a great opportunity for residents to learn from someone else who has a different teaching style. Sometimes, hearing the same good information presented in a new way can be all it takes to make the advice “click” for a person.

3. Competition drives participation.

This doesn’t hold true for everyone, but at many communities, competition drives participation. If residents know they are practicing for a tournament against a “rival” community (however they may define that), they might be more interested. This not only means more participation on the day of the competition, but also leading up to the competition. And who knows, maybe during one of those practice sessions residents will see a bulletin board for your next fitness incentive and decide to sign up for that, too.

***

Multicommunity programs are fun and educational, and build camaraderie among residents. Whether informative or competitive, they are a great opportunity to learn from each other and about each other, and they always lead to a fun time.

Does your community regularly participate in collaborative programming with other communities?

Whitepaper+Wellness Culture

Topics: participation senior living communities CCRC Programs and Services programming competition

Creating Strong Exercise Programs in Assisted Living and Memory Care

ThinkstockPhotos-116356163.jpgActivities Directors in assisted living and memory care environments are busy.  They have a lot of balls in the air, not the least of which is some type of movement-based programming for their residents. Unfortunately, that specific element of their enrichment programming often takes a back seat to other priorities.

In a previous blog, I offered questions for leadership in assisted living and memory care environments to help them give new attention to what fitness options might be missing for their residents in other areas of the community.  As we carry those questions forward and consider how to provide more comprehensive exercise classes and services, it’s easy halt progress because you’re overwhelmed by limits.  After all, resources, like staffing, are often in short supply; and when you don’t have the people to pull off an excellent program, it becomes daunting to even consider a change. 

But don't let those concerns stop you from doing better for your residents. You may have the resources you need and the focus is really on re-imagining how to best serve the residents.

3 Resources at your Fingertips: People, People, & People

  1. Passionate & Creative Activities Professionals: Activities staff are typically responsible for providing daily exercise classes, and because activities teams often have a lot of energy and creativity, we have found success with Train-the-Trainer programs where the NIFS fitness staff on campus provide tools and resources to activities personnel to create more variety and tailored exercise offerings to residents.
  2. Qualified Fitness Staff: Many Life Plan communities have group fitness instructors, personal trainers, or exercise physiologists supporting the health and fitness program for independent living (IL) residents on campus but they are limited in reach residents who live in other levels of care. IL is where many residents begin to adopt a physically active lifestyle. With proper planning, clear expectations, and strong communication, the existing fitness staff can bridge programming and resources so that they span the campus.
  3. Supportive Clinical Staff: In communities without an IL component or where no regular fitness staff are present, therapy and nursing staff can play a more central role in supporting the day to day physical activity needs of residents. This can be key in residents maintaining the positive outcomes they gain as part of a spell in direct therapy services.

The passionate, caring, and dedicated staff in your senior living community might be your best untapped or underutilized resource in further serving the health and fitness needs of residents regardless of where they live. The great thing about these individuals I highlighted above is they likely already know many if not all of your residents, where individuals have struggled or what motivates them.  

If you'd like more assistance in building robust exercise services for residents in assisted living and/or memory care environments, connect with us to find out how we can help.

Contact Us >

Topics: senior living communities senior fitness Exercise through the contnuums NIFS Workshop

Spice Up Group Fitness Routines for Seniors, Keep Residents Interested

ThinkstockPhotos-509732600_1.jpgGroup exercise classes are one of the top activities in senior living communities nowadays. With the increasing number of activities provided on community calendars, having a good group exercise program significantly impacts the overall resident well-being as they participate in their daily activities.

The initial spark of having a new group fitness class promotes a tremendous buzz throughout the community, and the new activity on the calendar generates a lot of popularity. Participation is high, and residents look forward to this new class to see what’s in store for them at the next session. A month or so down the road, however, you may notice that the residents who were highly motivated to attend a particular exercise class have begun to feel less interested in the routine, potentially causing a decrease in participation.

When people are acclimated to an established exercise routine, there may come a point where they feel tired of doing the same exercises over and over again, or don’t feel challenged enough in the journey to an improved quality of life. If you begin to notice these things in your exercise programs, it might be time to make some minor adjustments. However, that doesn’t mean that you have to turn your group exercise program on its head and start from scratch.  Spice up group fitness routines for seniors and keep them interested.

As an exercise instructor who thinks about these things on a daily basis, one of my primary goals is to encourage participation in our group exercise classes on a regular basis, regardless of their skill level. I actively think of different ways of keeping residents enthusiastic about our classes, while still maintaining their overall purpose. While residents want to exercise safely, they also want to be appropriately challenged so that they don’t lose the benefit of maintaining an active lifestyle.

Following are three different strategies that I have used in the past to keep residents interested in classes.

Mixing Up the Exercises in Your Routines

Adding different exercises into your routines will help keep your residents interested, and can increase cognition as they perform exercises that focus on balance and hand-eye coordination. A good way to map this out is to try one new exercise per class, and see how your residents respond to it. If they find enjoyment in the sequence, you are on the right track! Varying your group exercise sequences every month or two can go a long way in maintaining resident interest.

Another effective strategy that helps in mixing up your routines is to have two or three different formats for one particular class, and to rotate through those formats. I have always found that having a couple routines that I could rotate through on a weekly or monthly basis keeps people more engaged.

Incorporate Music into Your Classes

Whether it’s a choreographed mix-tape that has a variety of upbeat songs for low-impact aerobic routines, or a Big Band CD that is used simply as a background filler for the class, you will notice an immediate increase in residents’ mood in the class, and in some cases they might even get into the groove as the music is playing in class. Having a mixture of upbeat tunes along with songs requested by your residents will keep the excitement going in class. Music can also serve as a motivational factor for residents when they are participating in classes, because exercising to music can have psychological benefits that include improved cognition, reduced anxiety, and many more.

Interactive Exercises

Most people think of group exercise as performing certain routines in a repetitive motion for a certain amount of weight, repetitions, and sets. While in certain class formats that may work, it does not always have to be that way. For most of my exercise classes, I mainly focus on exercises that mirror our activities of daily living (ADLs), and also include sequences that incorporate the mind/body connection. The National Institute for Health (NIH) has an extensive list of various exercises that are both interactive, and ways to focus the class on functionality. Nontraditional balance exercises such as ankle spelling and ball tosses will keep your members guessing both physically and cognitively.

Make sure to use these strategies to spice up your senior living community exercise classes! Keep an open mind when trying out new things in your classes; see what works, and spice things up! 

Start with evaluating your balance classes and maximize your Balance Program by downloading our whitepaper!

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Topics: senior living communities balance senior fitness resident wellbeing group fitness music quality of life

Senior Living Activities: Changing the Name or Changing the Notion

I read a blog recently on the Eden Alternative website about the power of language, in which the author quoted Alan A. Watts: “the menu is not the meal.” She was outlining her thoughts about words like “elder,” and “care partner,” and “home”—an important discussion! But the blog also got me thinking (as a good blog should) about lifestyle programming in communities. 

What If the Activities Director Was Called Something Else?

In the last five years, the senior living industry has started to make a title shift away from Activities Director and toward alternatives like Lifestyle Director, Life Enrichment Director, and Program and Events Director. Yet, this subtle shift in position naming, though necessary, is insufficient to make a true paradigm shift in how we support the elders who choose to reside in a senior living community. Changing the name is not the same as changing the notion.

I think the senior living industry as a whole is feeling a nudge (maybe it’s a push) toward doing better for our clientele. Consider the CCRC NameStorm from LeadingAge. The goal was to build a new potential name for Continuing Care Retirement Communities that would resonate with current and future buyers for this kind of product.

The idea about changing your activities department to your life enrichment department is the same: build something that resonates with your market. Still, as the Alan A. Watts quote hits home perfectly, simply changing the name is not enough. You can’t just create new name badges, update the job title on the position descriptions, order new business cards, and call it done. It’s not enough to simply change the name; we have to also (or at least) change the notion, the idea, of what activities can become in senior living. 

In fact, I would posit that you could actually keep the “activities department” if the staff are genuinely focused on building a better lifestyle for each resident. If they understand the personal passions, interests, desires, limitations, and fears of the members and provided “activities” that truly engaged those desires, the name “activities department” works just fine. 

But if your life enrichment department is still focused on filling the calendar to simply entertain residents, they are functioning the same way they were when you called them “Activities.” When they’re taking orders from a vocal minority of residents to drive largely homogeneous activities each month, they’re doing what they’ve always done, regardless of the name change.

Three Ways to Turn Activities into Life Enrichment

senior_group_ThinkstockPhotos-528133531

So how do we start to make that shift, away from the same old filling-the-calendar senior living activities to facilitating life-enriching opportunities that allow the residents to live the lives they want to live? Here are three ways to start looking beneath the surface of your calendar to cultivate meaningful experiences for your participants.

  1. Get to know your customer. How well do you really know the members of your community? Sure, you know names, and there are “regulars” you know better than most. But how well do you know where they came from and what makes them tick? Can you get information from the sales staff discovery process to start building a profile on each member? What questions do you need answered about each resident that could be folded into the discovery process so that newly moved-in members don’t feel like they’re being poked and prodded to provide you with answers? How can you use the intel you get to start building experiences for each resident?
  2. Get creative with your budget. Budgets are what they are, and changing the name of your department isn’t going to suddenly give you unlimited funds. Yet, if you’re listening to your residents, and understanding how they want to live your in community, you may find that helping them accomplish just that does not require additional FTEs or operating funds. Sometimes pairing folks with common interests can allow an organic opportunity to form without costing the community a thing. For example, suppose, through discovery, you learn that you have four residents who love to play chess and who are passionate about teaching others to play. Once you connect those four members and help them determine times to establish a “club,” or ways to connect with a local after-school program to teach the game they love, you’re on your way to fulfilling a social, intellectual, and vocational pursuit for your members. 
  3. Get familiar with the numbers. If you’re in the business of filling calendars, there’s no reason to gather data. You can see from the calendar that it’s full. But if you are focused on building purposeful programming that allows participants to live more full lives, I suggest you start to get a handle on whether your efforts are making an impact. For example, many of your residents may still be working. How does your 10am group fitness class resonate for them? Does it fit their schedules? I’ve heard a lot of directors say that no one will do activities (except the theatre or related events) after 4pm, so they don’t program anything after 4pm. Do you know that because of what happened historically, or do you know that because you know your members and you know the data?

If you agree with these ideas conceptually but you aren't sure how to move forward with them in your organization, let's connect.  We offer a free 30 minute consultation, no obligation.  I'd love to talk about what you see in the future for your community and then work with you on some actionable steps to get there.  

Find out more about a free consulting session with NIFS >

Topics: CCRC senior wellness programs data collection senior living communities program planning activities enrichment

Senior Living: Fitness Center Design for Current and Future Residents

father_daughterSeveral months ago, my parents were prospects in the market to relocate to a continuing care retirement community (CCRC) from their 4.5-acre home of almost 20 years. There were a variety of reasons for them making this move consideration, but age and ill health weren’t on that list. 

My parents (at the time of writing) are both 72 years old and in quite good health. My mom walks up to an hour with friends most days of the week; she’s done that for as long as I can remember. My dad is an avid exerciser and he’s the reason I’m a runner today. He gets significant cardiovascular exercise for more than an hour four to five days per week, along with rigorous strength training at least three days per week in his home gym. They are both very active in their community and in the extensive gardens and rich woods on their property.

They aren’t frail, and they don’t fit into the more typical average age of 80+ in most CCRCs. 

Checking Out a Community with My Parents

So when they started shopping and had narrowed down their list to a primary community that held their interest, they asked my family to join them for a tour. We walked through the community center building and got a great look into the typical areas including the bistro, the formal dining room, the library, the craft areas, and the fitness areas. 

After we left the community, and 100% without my prompting, my dad asked me why their fitness center had “all of that strength equipment for old people” in it. Those were his words, not mine. This comes from a man who has never belonged to a gym, who has exercised in his basement with modest equipment for decades, and who doesn’t bear an ounce of pretension. Yet he very quickly identified the “old people” equipment in his community’s fitness center.

Senior living community operators are in a tight spot when they try to cater to current residents but build space, programming, and services that they hope will appeal to future residents. The fitness center tour and post-tour discussion with my dad is no exception, and it’s exactly the reason that any operator engaging in a fitness center build—whether as part of brand new construction or as a positioning project—needs to thoughtfully and carefully establish their fitness center layout.

Design of the space and the equipment you select matters. Both elements can profoundly impact the residents’ experience in the space. And when your community is continually battling someday syndrome as a barrier to getting prospects to make the move, how you outfit the fitness center can also be a factor.

CCRC Fitness Center Equipment and Design Considerations

Here are a few things to think about with respect to senior living fitness center design and equipment that engages current residents and attracts future prospects: 

  • Create your group fitness studio and your fitness center as distinctly separate spaces. We see a lot of first-draft designs come with an accordion or partition wall between the two rooms. There is no actual utility for that design; and in fact, it may limit how both rooms can be used. 
  • Build size for the future. If your community is poised for a phase two or three that adds residential units and creates more potential fitness center members, build the initial fitness spaces for growth. 
  • Lay out the equipment with accessibility in mind. Put the equipment most likely to be used by your most frail residents nearest to your main entrance so that it is easy to access. 
  • Create clear sight lines for the fitness management staff. Design the spaces so that staff will have the greatest visibility possible for all areas. Part of the reason for having staff managing your fitness program is for participant safety. It’s tough to keep people safe when you can’t see them exercising.
  • Choose equipment that is built with an older adult in mind, but that doesn’t scream “old.” While there is currently a gap in the marketplace for a complete line of strength and cardio equipment well suited for this audience, that doesn’t mean you can’t buy beautiful and functional equipment that will work well both now and in the future. Contact me to get an operator’s perspective on the equipment that’s available

No doubt you have a lot to consider with a fitness center design project. If you’re a visual learner like me, you might get some inspiration from looking at a few of the projects we’ve been privileged to support.

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Fitness Center Design

Topics: CCRC senior fitness management CCRC fitness center senior living communities fitness center for seniors nifs fitness center management senior wellness consulting