Corporate Fitness and Active Aging

Resident wellness programs have been on the rise in senior living as consumers demand more robust and holistic options for living well. Despite the market's increasing infatuation with branding and labeling wellness in the community setting, I think the industry has a lot of room to continue to grow so that we're building programs, services, staffing, and amenities in a way to facilitate residents' desires to live well. Following are some common pitfalls that result in dated or stunted wellness programs, along with ideas for how to evolve past those sticking points.

Your exercise program is not the same thing as your wellness program.

In the consulting work I do, it is so common for communities to point to their exercise classes as the primary example of how they are offering their residents a wellness program. And while I would agree completely that the exercise program is a key to a successful wellness strategy, it's not the only element; and for some communities, it may not even be primary.

You absolutely want the exercise program to serve many of your residents, but it's important to acknowledge that not all of your seniors will participate. The class offerings, individual services, exercise equipment, and related amenities need to be diverse and well communicated. There should also be effective resident outreach to consistently draw in new participants.

Even when communities are executing well with their program, there is often room for improvement within the exercise offerings. Class formats and descriptions can be reviewed, and fitness center services like exercise prescriptions and fitness testing should be evaluated. Even taking a closer look at replacing small, worn-down equipment can offer subtle but positive upgrades to your program.

[Related Content: Four Tips for Improving your Resident Exercise Program]

A full activities calendar is the wrong goal for your wellness program.

I think sometimes folks in the activity director role find themselves in the position of order taking—you’re catering to the vocal minority. And who can fault you for wanting to make your constituents happy? But there are traps and pitfalls for your resident wellness program if your activities and events are built from an order-taking model.

Sometimes one of the challenges with the philosophy on how events and programs are placed on the schedule is actually cultural in the organization. We set the wrong benchmarks for evaluating effectiveness in activities. We focus on how full the calendar is, or leadership communicates that the goal of the activities staff is to make sure the residents are busy, that they have something to do, that we’re making their days pleasant and full.

But if you stepped back and looked objectively at the unique elements on your last six months of activities calendars, is there anything on there that would interest you? Is there anything on those calendars that, if you were new in the environment and were looking to try to make friends, you might venture out of your apartment to attend?

When you do program planning from residents' limitations, you limit your program.

It's easy to get into a rut in senior living where you start to see more limitations from your residents than potential, and when we get trained on what seniors can't do, we unintentionally build programs around those perceived barriers.

We tell ourselves a story about the residents; we say they’re frail, they’re limited, they don’t like to leave the community, they don’t like change. We say we tried that program and the residents won’t do it.

While you may have some residents who are frail, limited, unlikely to try new things, fearful, or begrudging of change, you also have residents who can be described with a whole host of other adjectives like adventurous, bright, eager, optimistic, friendly, kind, enthusiastic, loyal, and patient.

Evolving your activities and exercise programs may require a full-scale change in how you view your residents' desires, passions, and abilities. Stripping old assumptions is never easy, but it could be the first step toward building a better wellness program for the community.

This week more than 7,000 professionals working in senior housing and related businesses converged in New Orleans, LA, to share their passions, learn from each other, and return back to their communities inspired to continue doing great work for the older adults they serve. I was honored to be at the LeadingAge annual meeting both as an attendee and as an exhibitor.

Typically when I go to a conference, I learn in two categories:

• There's the "duh-why didn't I think of that...it's brilliant" way where I'm usually listening intently in a session, scribbling copious notes and the speaker says something that resonates deeply for me.
• And there's the "thinking about it later" way that usually comes up when I'm reflecting on the day, on the people I met, and the conversations I had.

Below are a few of my takeaways that, not surprisingly, fall into both of those categories.

#1: Status quo does not equal thriving

My first session of the conference was "Nature Meets Nurture: Designing a WELL Building". The content of the presentation was interesting; I had read some about the WELL Building Standard, and the session helped me get a better understanding of how the standard applies at a more practical level. What struck me during this session was when one of the speakers categorized the Standard as moving forward, moving beyond the status quo.

I realized that's true of so much work being done in senior living. Status quo is not the same thing as thriving. Moving forward, doing better, trying new things is not equal to doing what we've always done. Of course, this isn't just true for how we build communities; it's true in the areas where NIFS works as well, including building and executing on a life enrichment or fitness program strategy, and I have already started looking with fresh eyes at how we can help communities move past their status quo to build thriving living environments for their residents.

[Read More: 5 ways wellness consulting helps meet the mission of your community]

#2: There is no single solution

There is no one-size-fits-all solution that works in every community and the volume of providers stationed through the exhibit hall is proof. Even in our work with a family of communities all united under the same brand, our delivery of services is unique per location because the resident and client desires drive the strategy. The LeadingAge expo was a great reminder that communities deserve creative and flexible partners who are willing to adjust their models to meet unique needs.

The flip side of the creative partner coin is the open-minded senior living community.  If you strolled the expo thinking (or saying) you don't need X product/service because you already have it covered, see #1 above.  Maybe rethink that "we already do that notion" and give a second look to the information you gathered form the expo before you put it in the recycling bin.  There just might be a nugget in there to help your community make a move toward thriving.

 #3: Resident engagement is everyone's job

As I sat in the Redefining Resident Engagement session with Michelle Holleran and Tim Johnson, I was intrigued by the Holleran model for the four domains of engagement. (Grab the whitepaper here.) My early thoughts were all around how much the domains are the resonsibilty of a communitiy's life enrichment director.  [Full disclosure - that role is kind of a sweet spot for NIFS as we consult with and provide staffing solutions for communities in that role.]  However, the further we got into the session, the more I realized how deep the idea of engagement really runs. 

There are lots of ways to improve traditional activities in communities, and many of those opportunities rest squarely with your Life Enrichment staff doing their jobs differently.  Yet, beyond the prominent role your Life Enrichment department plays in facilitating opportunities for resident engagement, it is the entire community supporting those opportunities, connecting with residents, and communicating with each that is the foundation for engagement.  Residents also have to be present at a fundamental level.  We should not be simply filling an activities calendar and calling it done.  For strong engagement, we have to invite residents into their own life story and then step back to allow them to live it.  

If you attended the 2017 LeadingAge Annual Meeting and Expo, I'd love to hear your key take aways in the comments below.

Study Shows What Causes Senior Falls

A 2014 observational study determined how and why falls occur in the aging population by actually videotaping falls in two long-term-care facilities between 2007 and 2010. The video cameras were placed in the common areas such as the dining rooms, hallways, and lounges. When a fall occurred it was reviewed with a focus on the actual cause of imbalance and the activity at the time of falling. The study captured 227 falls from 130 individuals. The researchers concluded that the most common cause of falls (41 percent) was incorrect weight shifting: basically, how an individual moves or transfers from one position to another.

Specifically, researchers noted that the majority of falls they recorded occurred in a position change from standing to walking. You see, staying balanced is about more than maintaining steady footing when in motion. The results of this study show that how we start moving can be much more crucial to staying in balance.

Weight-Shifting Exercises are Key to Fall Prevention

If the researchers are right, then we need to make sure our senior living fitness programs incorporate weight-shifting exercises for participants. Not only do these activities teach residents about how to understand their center of gravity, but they also help with coordination and provide opportunities for modest strength and endurance gains in the lower body muscles. When taught carefully, implementing weight-shifting exercise into a balance program can provide intentional focus on more precise movement which helps overall motor control.

Ideally, your community's fitness program is run by a qualified fitness professional who can provide a range of fitness services for seniors including customized exercises in group and individual settings for each resident's needs.

Fitness professionals can administer balance-training and weight-shifting exercises through one-on-one personal training sessions, group exercise classes, or with simple recommendations of exercises for a resident to include in her typical morning stretches. Trained staff can also provide field testing to help residents understand how they score on balance and other fitness tests so that they can work toward improvement with their tailored exercise regimen.

In case you don't have qualified staff on board, here are some examples of simple weight-shifting exercises for active older adults that can be taught by anyone in your community:

• Side Sways: While seated in a chair or standing, place the feet slightly wider than hip width apart. Leading with the upper body, lean the body gently to the right while keeping both feet in contact with the floor. Repeat 10 to 15 times in both directions. Watch a demo of the exercise.
• Forward Steps: Standing with the feet together near a chair back or counter top to hold onto, take an exaggerated step forward with the right foot. Then take the necessary amount of steps to recover to a normal standing position. Repeat 8 to 10 times and then perform on the left leg. Watch a demo of the exercise.

For more great content like this, download our whitepaper on balance and subscribe to our blog:

The benefits of regular activity for individuals throughout their lifespan is clear through the many (many, many) studies that outline how much movement is enough and which elements of health are improved with activity. However, despite the research, people in the U.S. still simply don't get enough activity to sustain health benefits, and the rate of inactivity in the older adult population is even more startling.

Sedentary behavior as we age can be linked to chronic diseases like arthritis and heart disease. Although these conditions are common in older adults—and in many cases, regular exercise can help individuals manage those health issues—seniors often feel limited by their chronic illnesses. If you're having trouble growing participation in your community exercise program, you might be missing this important audience. Improve your senior living exercise program and focus on chronic disease to address these health concerns.

• Arthritis: Exercise is one of the most crucial options for arthritis management. Regular activity helps lubricate the joints and can help reduce overall pain and stiffness that is often present among individuals with arthritis. Moreover, obesity is a risk factor for the disease, and increasing physical activity levels can help better manage the debilitating symptoms of arthritis.

[Related Content: Pick your arthritis battles: how exercise can help]

• Heart disease: Heart disease is one of the biggest causes of death in the United States. The Centers for Disease Control and Prevention state that about one in every four deaths is attributed to heart disease. More people exercising later in life can help reduce the number of individuals with heart disease through the management of blood pressure and blood glucose, and decreasing LDL cholesterol.
• Metabolic Dysfunction (type II diabetes and obesity): Type II diabetes and obesity are two closely related diseases in which the body is in metabolic dysfunction. Exercise can help maintain proper body weight and help regulate blood glucose and insulin levels to make the body more efficient.
• Cancer: Exercise has been shown to help lower overall cancer risk among a variety of different forms of cancer. Studies have shown a 30 to 40 percent reduction in breast cancer risk among women who perform moderate to regular exercise.
• Hypertension: Exercise can help lower systolic blood pressure significantly through moderate-intensity physical activity. Try breaking up exercise into three bouts throughout the day lasting for at least 10 minutes each to receive blood pressure–lowering effects.
• Depression: Exercise can have a beneficial effect on personal mood. Studies suggest that group exercise classes can help reduce symptoms of depression by 30 percent or more in exercising older adults. The modest improvement in depressive symptoms can help maintain an overall greater vitality later in life and help prevent negative feelings or thoughts that are common with aging.
• Dementia: Dementia is a disabling condition affecting many older adults. With a wide range of mental disorders categorized as dementia, there is a great need to understand how to prevent the condition. Exercise is one prevention strategy that can help slow the mental decline. One study showed a 37 percent reduced risk and a 66 percent reduction in risk of dementia when older adults performed moderate-intensity exercise, suggesting every adult ought to exercise to help lower the risk of mental decline and to help prevent mental disability later in life.
• Insomnia: Certain medications and life events can prevent the body from proper sleep. Higher levels of physical activity can help tire the body enough to place it in a position for restful and lasting sleep. Avoid strenuous exercise two hours before bed to obtain these benefits, and aim to meet the daily activity recommendations.

Need help ramping up community exercise programs to reach a broader audience? Find out more about NIFS consulting service where we bring our expertise to your community.

While we've seen significant progress in what exercise can look like for residents in independent living (IL), for many communities, there remains something of a disconnect in making sure residents throughout the continuum of care have access to the same or similarly robust services and amenities. The IL residents at a community often have a fitness center, pool, robust group fitness calendar, and individualized services available to them and in many cases as they transition to AL or other areas of care on campus the drastic decline in available options shifts them from a professionally managed health and fitness program to chair-based exercise classes lead by an activities professional. This is not an equitable approach.

[Read More: 3 must-have services in your senior living community fitness center]

For our clients though, this hasn't been the case because our staff are pushing on the leading edge of what expanded fitness programming for residents in assisted living (AL), and memory-care environments can look like. If you’re ready to take a closer look at the exercise program you provide for residents in licensed areas, these three questions are a great place to start:

How do you answer questions about options for exercise in higher levels of care?

Whether you work in a standalone AL or memory-care community or in a Life Plan (CCRC) environment, prospects and families inevitably ask about the physical activity options that are available beyond billable rehab services. They understand the importance of keeping the mind and body in motion as part of a daily lifestyle. Does your community have a good answer for these questions that demonstrates robust options that are purposeful and executed by trained staff specially for residents who need a higher level of care?

How do you support residents after they finish therapy?

In licensed areas, residents often have rehab services readily available to them and that might seem like an easy "exercise" solution. However, billable therapy has limits. How do you support residents when they are discharged after 6-8 weeks of therapy and eliminate the revolving door of improved function leading to a discharge from therapy services followed by a decline due to lack of physical activity options which leads them back in therapy again?

How do you facilitate resident moves to higher levels of care in a way that provides them with consistent access to exercise options?

If you operate a Life Plan community with a robust fitness program for your IL residents, how do the residents’ options compare in terms of amenities, programs and services, and qualified staffing as residents move through the continuum? Having a continuation of offerings can be a great comfort as residents transition from one part of the community to another and it’s a valuable demonstration that the lifestyle they buy into in IL truly carries with them with whatever level of care they might need on campus.

Your answers to those questions may leave you with program and service gaps to fill.  In our 12+ years working in senior living, we’ve developed best practices in exercise with residents in assisted living and memory care for:

• Group fitness class offerings beyond basic chair exercise classes taught by the activities staff
• Individualized services including personal training and fitness and balance assessments
• Dedicated exercise equipment and spaces
• Enriching wellness-based programming opportunities

Want to learn more about how you can build more comprehensive exercise services for your residents?

So you moved to a retirement community! Raking leaves is soooo 10 years ago. Who needs a lawnmower—not you! Snow is just a pretty decoration because you don’t have to shovel it, or in some cases, even clean off your car. Some do miss these seasonal outdoor chores, but many don’t.

The biggest change, however, is the fact that you no longer have to think about what’s for dinner, or lunch, or even breakfast. What a joy! My husband and I have the same exact conversation every day at around 5:30pm: What’s for dinner? I don’t know. What do you want? I don’t care. What do we have lying around that I can toss together quickly? I don’t know, eggs, a salad? And we end up usually having a salad, maybe with an omelet. Easy, but sooo boring.

The Many Choices in the CCRC Dining Room

When you move in to a senior living community, you are sure to take advantage of the wonderful food options. Blueberry pancakes on a Tuesday? Why not! You would probably have a boring bowl of cereal, but not now. You can have eggs Benedict, grits and toast, and sausage. What’s for dinner? I bet it’s the soup of the day, a salad, an appetizer, an entrée, and a dessert. Oh and the desserts. No graham crackers or dry cereal for you! No sir! Cakes, pies, a wide selection of ice cream, Jell-O, crème brûlée, pudding, the works! Oh and lunch. You can have a cheeseburger or a BLT every single day if you want to.

It’s no wonder that many put on what I like to call the “Freshman 15.” Just like when we went to college, we had this amazing buffet of options every day, and who am I to turn down these delectable items? I want to get my money’s worth! So I eat everything that is offered to me. But there are plenty of healthy options. You just need to practice a tiny amount of restraint with an eye toward weight management, and learn how to navigate the menu.

Choosing Healthy, Nutrition-Packed Dining Options

Easy enough. Here are my tips:

• Avoid the sauces. Try to stay away from stuff with lots of sauce on it. Always get the sauce on the side. Dip your fork in the sauce then in your food. That saves a little bit of calories.
• Eat more salad. Make a salad your entrée twice a week, instead of the side for your main course. Practice the same restraint with the salad dressing that you do with sauces. Even if you LOVE Parmesan peppercorn dressing, dip your fork in the dressing first and then stab it into your salad.
• Keep veggies healthy. See if you can get your vegetables steamed or roasted, without sauce or butter on them, with maybe a squeeze of lemon and salt-free seasoning.
• Increase your fiber. Fiber helps you feel more full and has lots of healthy side-effects. Pick whole-grain items off the menu, like brown rice, quinoa, wild rice, and whole-grain breads. Stick with sweet potatoes and skip the baked potato if possible.
• Enjoy healthy fish dishes. Look for the catch of the day and get it broiled or blackened, and always ask whether they prepare it with lots of butter or oil (and skip it if they do).
• Indulge occasionally. And finally, dessert. As hard as this is, choose two days a week that you can treat yourself to dessert, and see if anyone at the table wants to share it with you. Often the serving you get is really meant for two or even three, so don’t try to scarf it all down by yourself. I also suggest saving your dessert, taking it home, and having it for breakfast! Your body does a much better job of burning calories during the day, and by the evening your metabolism has begun to slow down to prepare for sleep. (Do you know how sumo wrestlers gain so much weight? They eat a big meal, about 2,000 calories, and then go right to sleep.) And who doesn’t love chocolate cake for breakfast? 

So enjoy the easy life; you have earned it! Just don’t get too carried away with the food options. You are in this for the long haul, and if you eat sensibly, get a little exercise, and get involved with programs and activities at your new home, you will truly make your new life the best it can be!

Create a culture of wellness at your community, click below to learn more!  

Truly, one of the things I love about working in senior living is the passion employees have for serving the residents who live in their communities. Despite variation in the physical spaces’ amenities, decor, and size, the culture of caring about the residents is consistent. The people who work in senior living are genuinely committed to getting to know their residents as a means of helping them live exceptionally well.

Maybe I shouldn’t be surprised by this, but the other half of my career is spent in corporate

wellness, where the bottom line often drives the conversation. And while I think employers do care about their workforce, that’s not their starting point for investing in any wellness initiative. So when I work with senior living communities on improving their programming and activities for residents, I’m often surprised at what an afterthought their exercise amenities and services are. The clear appetite to provide residents with the very best options for living just doesn’t square with what’s in place for resident exercise at the community.

 If this disconnect resonates with you and you’re looking to make a change, consider
improving your resident exercise program with the tips below as ways to live up to your commitment to build active living options for your residents.

1. Provide staffing in your exercise program.

Residents will not (I repeat, will not) use your exercise equipment and spaces without the right leadership in that area of the community. It’s not sufficient to simply offer exercise classes, nor is it adequate service to have a trainer in the gym a few hours per week to offer assistance on the equipment. You can hire your own manager, or you can work with a fitness management company like ours. For more information on how get exercise leadership right in your community, check out some of the blogs we’ve written on the importance of staffing.

• How Fitness Managers Should Be Spending Their Time in Senior Living Fitness Centers
• Three Tips for Hiring an Active Aging or Corporate Fitness Professional
• Why Hiring the Right Trainer for Your Senior Fitness Program Is Vital

Fitness equipment isn’t cheap, but the items used for group classes are far less expensive than the capital equipment in the fitness center. For $5,000, you can buy one new treadmill, or you can buy a classroom worth of new resistance chairs. There are a lot of practical tools that group fitness instructors can use in classes to make them more interesting and more effective for the residents, and they aren’t that expensive. In your next budgeting cycle, make room for a few of these options:

• Small weighted balls: Sets of the 1.1# and 2.2# work well.
• Airex balance pads: Buy enough for each person in balance class to have one.
• BOSU: Buy a few to use in stations on a strength or balance class.

3. Establish a cross-referral system between your fitness center and your therapy group.

If you have qualified staff in your fitness center and there is not already a relationship between that individual and your therapy team, building a bridge between the two is low-hanging fruit on the improving-services tree. Check out this quick read to learn why we believe integration of therapy and fitness is important for resident well-being.

4. Take a hard look at all of your senior wellness initiatives and how fitness folds into that set of programming.

It should be woven in seamlessly among other programs and services designed to engage rather than entertain your residents. If all programming is being carried off in silos, it’s time to take a fresh approach. If participation in programs and services is represented by the same handful of residents, it’s time to re-envision your offerings. If the activities calendar looks pretty much the same as it did last month, last quarter, and last year, it’s time to breathe new life into what you’re offering. Download this quick read for a series of questions you can use to evaluate the quality of your wellness programming. 

I got a call from a resident of a senior living community the other day. She told me that she’d been thinking about how her community could do better with the exercise program it offers. She saw a lot of potential to build on already successful offerings, and she’d been working with a resident team on this idea. Over the last several weeks, she’d been all over our website and decided it was time to talk about how we might be able to support her team’s goal to report on options to improve the community’s exercise program.

This woman was sharp! She had a good understanding about what was available to them, what was working, and where they needed to progress. Specifically, she told me that the classes were well liked and that didn’t necessarily need a change, but she also noted these common issues:

• The pool is largely empty except for the regularly scheduled water aerobics classes.
• The fitness center is typically unused because residents don’t feel like they know how to use the equipment to their benefit.

She had grabbed our quick read on how to grow participation in your aquatics program, and that’s when it hit her: she knew it all came back to staffing—that having qualified fitness staff running the community’s exercise program was central to its success.

Your Current Residents Expect More—and They’re Telling Their Friends

So if you’ve been focused on other competing priorities at your community and the exercise program is an afterthought running quietly in the background, now would be a good time to give it a second look. Because your residents are already doing that; and you can bet that if your current residents have a radar for what’s possible, your prospects do, too.

Sometimes there’s a hurdle in understanding just what a fitness center manager should be doing. I suppose that varies by community, but for a staffing organization like ours, we have clear expectations and supports for how NIFS staff spend their time in our client’s fitness centers. 

Maybe you think this kind of astute observation by residents isn’t happening at your community. That might be true, but before you make that assumption, consider how the resident with whom I spoke shared her observations with a prospective resident.

She told me that she had invited a friend to dine with her recently who was not a resident of the community but who was shopping for a senior living environment he could call home. He asked her if there was anything negative about living there. She said she couldn’t come up with negatives (which is great!), but then she told him about how they could do better with their exercise program (which is not so great).

And this isn’t the first conversation I’ve had like this where a resident found our organization and reached out to see whether and how we could help.

Review Your Wellness Programs along with the Fitness Offerings

For what it’s worth, your entire wellness initiative may need a review—it’s rare to have a strong exercise program and a weak holistic wellness offering. It’s also unusual to have your holistic wellness program be strong while your exercise program suffers. Wellness and fitness go hand in hand.

[Read More: What to do when traditional senior living activities falls short]

If you’ve been waiting to address your exercise program until the residents complain, it’s time. Begin your investigation on possibilities by downloading our quick read below designed to help you quickly evaluate your overall wellness program. It highlights some broader wellness areas as well as specific exercise program components. Share it with your team and start a conversation about how to do wellness better in your community.

One of our clients put the Alzheimer’s walk on center stage this year, and the residents responded with gusto! Paul, NIFS fitness center manager at Meadow Ridge, knew he wanted to create programming around the area walk from a fitness perspective, but he was also interested in building a synergistic event that involved both employees and residents, many of whom have been personally touched by a loved one with Alzheimer’s disease.

It was their first time raising money for a cause, and they weren’t sure what to expect in the way of participation. But with thoughtful planning and a team effort, this year’s event was a success. Here’s a rundown of how they executed a $4,900 fundraiser for Alzheimer’s disease research on their very first try.

Paul initially set out with a personal brainstorming session to consider options and overall structure of what he wanted to offer. With that outline in hand, he met with both the administrator and the executive director. By the end of that meeting, they had a variety of fund-raising ideas on the table. Most importantly, he had the support of the resident health services director and the activities director to pull off the plan throughout the month of September.

Building Excitement

Paul started with a letter to the residents about what was coming. He mentioned the community’s support of the Walk to End Alzheimer’s in their area, and provided some basic facts about the impact of the disease. He provided a teaser in the letter to pique their interest and encourage them to watch for another communication outlining how they could get involved.

He followed that letter with another print communication announcing himself as the captain for the Meadow Ridge walking team, and invited residents to participate in either a walk at Meadow Ridge or the three-mile designated Walk to End Alzheimer’s in their area. He also outlined information about how to make a donation and included an envelope complete with a receipt for tax use and a return label on the front. All they had to do was write the check, seal the envelope, and return it to the receptionist.

Two days after the second letter went out, they hosted a root beer float day. That was a brand new activity for Meadow Ridge, and it successfully inspired recollections of childhood for participants. At the float-making station, they had reminders about making donations using their envelopes, and they also had a donation jar. They quickly raised almost $300 in cash at that 90-minute event. 

Fund-raising Events

The next week the community offered two different fund-raising events. The first was a resident-only bingo party where the cost to play was $5 per game. Of course, great prizes were offered to those who won each game. They also held a 50/50 raffle with employees. This event raised $206 in total, where $103 went to the winner and $103 was donated to the Alzheimer’s Association.

The last week included a raffle for 30 different prizes for home services like gardening and housekeeping. There were also dinner-for-two prizes and opportunities to win a personal assistant for a day. The grand prize was dinner for three residents with the community owner. Some of the prizes were internal services offered by Meadow Ridge staff, while others were from outside vendors who wanted to participate in this important event.

A Big Success

In the end, they had participation from about one-third of the residents, and a team of 79 residents and employees joined in on the walks for a total of 64 miles. And to top off all of the enthusiasm around this fund-raising, the Alzheimer’s Association recognized the community for their creative efforts.

The whole thing was such a hit, they are already dreaming of what they can accomplish next year!

Related: How One Senior Living Community Got Focused on Brain Fitness

Our staff put their creative ideas into their programming to help increase resident participation, click below to see how you can improve your programs.

Let’s face it, personal trainers are pretty ubiquitous these days, and it’s easy to understand why. The industry doesn’t have licensure (yet), and there are a lot of inexpensive and easy-to-obtain “personal trainer” certifications available that allow fitness enthusiasts with little knowledge about how the body works to earn a distinction as a personal trainer.

The scary truth about hiring a personal trainer for your senior living community is that the typical consumer doesn’t necessarily know what to look for in a qualified fitness professional. Unfortunately, the I-paid-them-and-they-certified-me individual looks equally competent alongside the individual who has a bachelor’s degree in exercise science and who has earned and painstakingly maintains an industry gold-standard certification.

While hiring an exercise professional for your senior living community fitness program is a very buyer-beware proposition, the rewards for making the right staffing choice can be great.

The right fitness professional is a major benefit to the residents.

This is really what it’s all about, right? You want a passionate, capable, competent, self-starter running the exercise program in the community. You need someone who will

• Coordinate the group exercise program (the fitness specialist should be teaching at least some of the classes).
• Initiate and execute on health-related programming both in the fitness area as well as in partnership with other departments in the community.
• Promote and provide important services like exercise prescriptions (writing individual exercise programs for residents) and senior fitness testing, as well as follow up with residents to offer updated exercise programs and repeat testing as appropriate.
• Track participation by individuals and reach out to nonactive residents to invite them into programs.
• Manage the fitness space, including ensuring amenities are well stocked and equipment is in good working order.
• If your personal trainer isn’t doing these things for you, it’s worth spending some time to re-envision what’s possible in your exercise program. Your residents deserve regular access to diverse classes that respect and challenge them physically. They will participate more if a fitness professional is available to customize exercise plans for them and to help them evaluate their progress along the way. And having a point person who is tracking the participation data and is constantly innovating will draw in more residents who wouldn’t engage without a personal invitation.

The right fitness professional is a major benefit to your business.

This is a tough one. Community leadership seems to have a difficult time making the leap from status-quo group fitness classes and the occasional trainer to establishing a manager for a robust fitness program. Maybe that’s consumer driven, and today’s residents, for the most part, aren’t balking at the outdated model. Maybe the lack of change is rooted in where fitness falls on the priority list.

Yet, with the right fitness center manager on board, you can free up your activities director to actually create person- and purpose-centered activities instead of tracking down a substitute for the group fitness instructor who just bailed on a class. You also send a distinct message to prospects and current residents that healthy living is central to who you are. And because so many communities are still operating on the outdated “group fitness + occasional trainer” model, you clearly distinguish your senior living community from the competition.

If you’re ready to start tapping into these benefits, you can either hire your own fitness center manager for the community, or partner with an organization like ours (NIFS fitness center management) to start improving the fitness program for your residents.