Corporate Fitness and Active Aging

You likely receive feedback from residents on how much they enjoy certain group fitness classes or instructors, or perhaps the NuStep in the fitness center. You hear it in passing comments like, “Don’t get rid of the yoga instructor,” or “We need another NuStep.” Those comments provide great feedback as part of your overall assessment of the fitness program. But beyond those individual preferences, how do you measure the true value of your community fitness program and what it lends to your resident population as well as to your community’s marketing potential?

Cater to the All Potential Participants

Your lifelong exercisers will likely find opportunities that they enjoy no matter how much or how little your community is able to offer. Positive feedback from these select participants doesn’t mean that your program is making the grade for your resident population as a whole. There is likely an untapped audience in your community and creative programming plus personal touches can help draw those less active residents into the fitness center and/or classes. This is definitely an area of strength for us. Our clients quickly see the benefits of a partnership with NIFS when we can show them exactly who is participating in our programming.  

Measuring the Effectiveness of Your Fitness Program

So that begs the question: Do you know what percentage of your residents participate in group fitness classes or uses the fitness center from month to month? Which classes are the most popular or which pieces of equipment are most frequently used? Have your residents shared why this is the case? If you can’t answer all or some of these questions, that likely means your community fitness offerings could benefit from a more solid foundation to evaluate participation and resident interests.

Consider these simple steps your community can take to begin measuring the effectiveness of your program:

1. Utilization of your fitness center and participation in group fitness classes should be tracked daily and reported on a regular basis. Communities can determine the information they would like to evaluate and implement tracking methods for their fitness staff and residents. We find that residents take to simple sign-in sheets fairly easily and fitness staff and group fitness instructors can provide friendly reminders to residents to sign in. Providing a structured memberhsip process is a good starting point to clearly track who is and is not participating.
2. Conduct annual surveys to gather direct resident feedback to rate the overall quality of existing classes, instructors, programs, and services. Learn from the resident population as a whole (don’t just send the survey to active participants) about additional programs that they would like to see or ask them to share why they aren’t currently participating. After processing the results, develop an action plan to follow up with individual residents or on general program improvements to continually evolve the program and hopefully engage more participants.
3. Your fit and active crowd will likely be the most vocal about the types of equipment they would like to see or group classes they would like to try. However, it is important to regularly evaluate the full scope of programing including balance in class offerings, available equipment, and scheduled programs focused on fitness. Residents of all ability levels should have exercise options in the fitness center as well as group exercise classes for their specific needs. It’s fine for instructors to provide modifications for residents of all ability levels in classes, but it’s important for lower-functioning participants to feel like they have options all their own and that they aren’t simply being condescended to in a group of more able-bodied residents.

Taking these simple steps can help improve resident satisfaction in your community fitness offerings. It will also provide more concrete talking points for your marketing department when speaking with prospective residents. Important program metrics coupled with powerful and personal success stories speak volumes to prospects who are trying to gain an understanding of what their lives can be like if they move into your community.  

According to a recent survey by the International Council on Active Aging, “Although 78% of retirement communities and senior centers have on-site fitness facilities, the survey found that most ICAA members feel their staff lacks the appropriate skill set to deliver safe, relevant and effective exercise programs to an active aging population.” Given this statistic, NIFS is proud to share this resident testimonial praising our onsite fitness manager Reggie Porter and the fitness program at Park Springs in Stone Mountain, Georgia. NIFS is pleased to bring such well qualified personnel to the members of Park Springs and all of our active aging communities across the US.  

Read their blog: Members Benefit from Park Springs Top Notch Fitness Program

Just as it is important to establish appropriate hiring criteria for Group Fitness Instructors (GFIs) at Continuing Care Retirement Communities (CCRCs), its equally important to routinely evaluate the performance of GFIs and the group fitness offerings to residents.

The challenge to this evaluation is to establish the community personnel qualified to complete these evaluations. If your community has a qualified fitness professional, it’s a no-brainer that this individual can ensure that GFIs have the appropriate qualifications and can regularly evaluate their instruction. If your community does not have a qualified fitness professional, it can be a challenge to find the right personnel to fill this role. In either case, steps should be taken to ensure the safety of participating residents.

Evaluating the Senior Fitness Instructor

Evaluating an instructor can be accomplished in a variety of ways. Simply observing the class and taking notes on the questions in the following list can be a decent starting point, although a traditional graded model rating the instructor’s performance is ideal. Rating his or her performance is a real challenge for a layperson who doesn’t know what to look for. Even these questions might be too much of a stretch. This may lend significant weight to a community’s decision to hire a qualified fitness professional to oversee its fitness center and group exercise program. If community personnel can’t observe the following qualities in an existing instructor, how can they feel qualified to hire a new GFI? This may be placing your community personnel in a difficult position and not holding your community’s fitness offerings to a high enough standard.

1. Are they providing a proper warm-up and cool-down for participants?
2. Are they providing modifications to exercises to better challenge residents who are more advanced or to provide a safe exercise for residents who need an option at a lesser intensity?
3. Are residents able to follow the cueing the instructor provides? Is the instructor providing additional cueing for residents to correct their form throughout the class?
4. Is the instructor receptive to the needs of the class (for example, when it’s time to take a break, transition to seated exercises, get a drink of water, etc.)?
5. Do the participants appear engaged and challenged by what they are doing, or do they need additional stimulation in the class?

Evaluating the Group Fitness Class Offerings

While it’s important to make sure the instructors are meeting resident needs, it’s also important to regularly evaluate the class formats and schedule for your group fitness program. Classes often evolve as participants progress and provide their feedback to instructors on their likes and dislikes. This gradual evolution may result in a completely different type of class from what it was at its inception. Review your current schedule at least once a year and consider the following:

1. Are there class options for residents of all ability levels spanning from the lower-functioning participants to residents who may need a challenge from a higher-intensity class? (As existing classes evolve and residents progress, make sure that a moderate-level class that welcomes beginners actually hasn’t become too advanced.)
2. Is there structure provided to the way classes are scheduled? For example, strength and conditioning classes should not be held on back-to-back days, and folding all of the group fitness offerings into a Tuesday-Thursday or Monday-Wednesday-Friday schedule will not promote maximum resident engagement.
3. Do you have cardio, strength training, balance training, flexibility training, and spiritual elements within your class schedule?

Using these questions as a starting point will help you evaluate your group fitness instructors and programs to ensure that they are offering the best experience to your residents.

Many communities offer balance training to their residents simply as a component of a group fitness class on the activities schedule. I’m here to tell you that is not enough! Residents need an opportunity for group classes solely dedicated to balance training, as well as balance assessments, equipment, and workouts in their community fitness centers.

Comprehensive balance training programming is often an early success when NIFS begins staffing a fitness center at retirement communities. We’ve been able to engage many residents in the fitness program who previously wouldn’t buy into other modes of physical activity, but they are chomping at the bit to participate in balance training opportunities that can decrease their risk of falls and improve their confidence. Doing so is sometimes a “gateway activity” to help residents recognize their abilities. After building that initial confidence, they experiment with a NuStep or a chair aerobics class. We’ve all got to start somewhere!

NIFS’ Balance Challenge Program

To promote existing balance training programs at our CCRCs, NIFS will hold its inaugural Balance Challenge in March. The Balance Challenge program encompasses different elements of our regularly offered balance training programs and services as well as a few new opportunities for residents. Participants will track their activity on a scorecard and will be required to participate in group classes, educational lectures, assessments, fitness center workouts, obstacle courses, and much more to complete the Challenge. The program is designed with activity options for residents of varying ability levels so it can be marketed to someone new to the fitness program looking to get into a routine, or for seasoned participants to further hone their skills.

All participants in the Challenge will complete a Fullerton Advanced Balance Scale test as well as a pre- and post-program survey in which they will rate their current balance skills and confidence levels. In future programs, we hope to see that our participants are maintaining or improving their balance abilities as well as their confidence levels through engaging in not only the month-long Challenge, but also throughout the year in regularly scheduled programs. (Consider the marketing advantages for a community with data of this nature to back up the effectiveness of your balance programs!)

Things to Consider When Starting a CCRC Balance Program

Here are a few key considerations when launching a comprehensive balance program for your residents:

• Who is qualified to lead these types of classes and services for your residents?
• How will you track the impact the program is having on your residents’ functional abilities and how will you utilize that information?
• How can you utilize resident volunteers to act as your balance champions to demonstrate exercises, provide testimonials, etc., on the effectiveness of the program? (Residents seeing their peers demonstrate exercises may help them get over any fears of participating.)
• How can you partner with your community therapy department in balance program offerings?

Whether your community already has a variety of balance training opportunities, or you are looking to launch some new initiatives, consider how a comprehensive program can help spark enthusiasm in your residents!

Many Continuing Care Retirement Communities (CCRCs) offer a variety of group fitness classes to their residents. The community personnel who hire the group fitness instructors (GFIs) may benefit from a few pointers on hiring standards beyond someone’s personality alone. Don’t get me wrong, the right personality and ability to build relationships with residents is crucial for making a class successful. However, a narrow focus on personality alone may not provide your residents with the maximum benefits of participating in the activity and could create a dangerous environment.

Certifications and Insurance

To protect participants in group exercise classes (whether in commercial gym, church, school, or CCRC settings), fitness industry standards require that GFIs maintain current instruction certifications and CPR/AED certifications. Contracted GFIs should also carry proof of personal liability insurance. Well-qualified GFIs are aware of these standards and likely would not be in the practice of instructing without maintaining those certifications. For community personnel hiring these individuals, that may be your first sign. If someone applies for the position and cannot provide proof of current certifications and liability insurance, they likely aren’t the best fit for meeting the fitness program standards for your community.

Furthermore, communities should make sure that they are maintaining current copies of certifications from their existing GFI staff. If you find that existing instructors do not have current certifications, it’s likely time to establish a timeline within which your GFIs can obtain a certification to continue with their instruction.

Experience in Senior Fitness

It’s also important to make sure that GFIs have experience teaching an older-adult population. When looking for an instructor, you might contact local senior centers, churches, or YMCAs and share information about your opening and provide the requirements and qualifications you are looking for in a GFI. This may provide you with a better candidate pool than having to sift through GFIs who teach boot camp, kettlebell, or kickboxing-type classes.

Personality

Looking at certifications and experience instructing older adults is the best starting point when looking for a GFI. However, as previously mentioned, the personality of the GFI is also critical for the overall enjoyment of the participants. When replacing an instructor or recruiting an instructor for a new class format, you might consider surveying your residents on their desired qualities in an instructor and in a class.

For example, if you are searching for a yoga instructor, residents may have feedback on enjoying the relaxation benefits of the class. This could allow you to question candidates on elements of relaxation they build into their class. While you may not have the expertise to recognize the specific details on the relaxation elements they are discussing, you should be able to gather feedback on their style of instruction: Is it soothing, focusing on breathing and guided imagery and providing a sense of calming for participants? Or does the instructor focus on deep stretching or strengthening throughout the class?

Establishing standards for GFIs in your group fitness program can benefit more than just your residents. Sharing these standards with prospective residents can be a great marketing tool to promote the dedication and focus your community places on its wellness programming.  

The New Year often provides the fitness industry with a boom of customers hoping to hold true to their resolutions. Many of those resolutions often pertain to unrealistic weight-loss goals.

Older Adults Exercise for Different Reasons

While we still see a boost in participation at our retirement community fitness centers in the New Year, the resolutions are often for a different reason. Many older adults exercise to maintain a healthy weight or to try to lose weight, but they understand the value in physical activity beyond vanity. As a fitness professional, it is refreshing to serve the needs of older adults in retirement communities who understand the value of living a physically active lifestyle for their overall health and well-being.

When a physically active lifestyle is adopted for the wrong reasons, it can be more difficult to adhere to for the long term. This is likely why the surge in participation in January often trickles off in mid-February at commercial gyms. However, when older adults adopt a physically active lifestyle, particularly one that has been designed for their individual needs, the benefits of that program help them adhere.

Selling the Benefits of Exercise in Retirement Communities

In our retirement community fitness centers, our participation levels gain momentum as the year progresses, and we don’t see that drop in participation. This isn’t all that surprising. We hear feedback from residents stating they have more energy, less joint pain, improved sleep, an easier time performing ADLs, and more overall endurance.

Kick off a motivating incentive program in your retirement community fitness program in the New Year to recruit new residents to exercise and inspire existing participants. Getting the residents started is half the battle. The benefits of exercise can often sell the adherence component for you!

While many residents aren’t burning the midnight oil to ring in the new year on December 31, that doesn’t mean that the spark of renewal and enthusiasm to embrace a new year is any less for these folks. The new year is a great time for senior living communities to launch or promote their community wellness program.

It’s important to utilize the momentum that a new year can spark for some residents, while also helping to uplift residents who may have struggled through the holiday season. Here are a few tips for helping your residents embrace the New Year:

• Education: A wellness-based lifestyle can be a foreign concept to some older adults. Hold an educational lecture series highlighting the multiple dimensions of wellness. Describe the different dimensions of wellness and provide residents with examples of the regularly scheduled activities they can get involved in at the community related to the featured dimension.
• Fitness: Help residents establish short- and long-term fitness goals in the new year and help them track their progress. Recognize when goals are met to help residents feel an early sense of accomplishment in the new year while further helping them continue to strive for longer-term goals.
• Incentivize engagement: Schedule special activities in the first couple months of the year that touch on the different dimensions of wellness. Flag these activities on your calendar and tell residents that they will be entered into a prize drawing for each activity they participate in. You can also host a party for those residents who attend each of the special activities.

Balance: simple right? I regularly work with a senior population that tells me, “My balance is lost” or “I don’t have balance.” They are under the impression that you either have balance or you don’t.

But your body’s ability to maintain your balance is much more complicated than having it or not. Your body, or your brain, processes multiple sensory and motor inputs to help you stay upright.

The Sensory Systems Involved in Balance

Your brain relies on sensory information from three systems in your body:

• Vestibular (inner ear): This is a system of channels in your inner ear that allows your brain to know your body’s position, relative to gravity, while your head is moving.
• Vision: This system works with your vestibular system to keep objects in focus by relaying to the brain the location of external objects in relation to the body.
• Somatosensory (nerves): This system is used by the brain to know the position of your center of gravity in relation to your base of support.

Your brain uses the information from your sensory systems with your motor system, which works to control the actions of your muscles to detect changes in your body position with respect to your base.

Balance Diminishes with Age

Your balance naturally diminishes as you age because your brain’s ability to receive and integrate sensory information is reduced. This is why it is important to start training your balance before you begin to notice any problems.

If the function of one or more of your sensory systems declines (say you lose your vision or develop a neurological condition that would affect your somatosensory system), your brain will have to rely more heavily on the other properly functioning systems for information.

What Can I Do to Work on My Balance?

Regular exercise (cardiovascular, strength, and flexibility training) is great for areas of your balance. But if you're looking to focus more specifically on balance, the easiest way is by adding or making simple changes to your current exercise program. You can do this by changing your base of support to make it smaller. The smaller or narrower your base is, the more difficult it is to maintain your balance.

Try adding in exercise stances such as these:

• A narrow stance: Stand with your feet together, side by side.
• Semi-tandem stance: Stand with your feet together and then take a big step forward with one foot. Your feet should be hip width apart with a step length between them.
• Tandem stance: Stand with your feet together and then place one foot in front of the other so you are standing heel to toe.

Other ways to manipulate your base of support include using a BOSU stability trainer, standing on a foam pad or wobble board, or using an exercise ball. These will provide an unstable surface for your base of support, making it even harder. You can also add exercises to the balance stances listed above to challenge your sensory inputs by turning your head side to side or looking up and down, closing your eyes, or reaching with one or both arms.

Balance isn’t just one thing; your brain is constantly working to process all kinds of information to keep you on your feet. But just like any other type of exercise, with some practice you can certainly do a lot to improve your balance.