Corporate Fitness and Active Aging

In part I of this blog series, we discussed opportunities to develop a comprehensive Olympics-themed program that would create a more memorable experience for participants as well as opportunities to attract more resident interest in the events. In the second part of this blog, we will explore a variety of events that you can consider folding into your Olympics to compliment the recreational activities your residents already know and love or to take a different path all-together.

Part II: Freshen up your Olympic events

Weekly recreational offerings with a strong resident following might seem like low-hanging fruit when it comes to spinning off an event for an Olympics-themed program. However, creating a flyer with your own Olympics logo and inviting these participants to a “special” tournament one afternoon can be less than inspiring for residents.  Read on to broaden your horizons on additional events you can pull into your next Olympics adventure.   

Recreational Activities & Games:

You’ve probably considered croquet, putting contests, corn hole, shuffleboard, bocce ball, ping pong, water volleyball, billiards, etc., but have you considered adapting your own versions of the following?

• Frisbee Discuss: Play it indoors or outdoors and mark targets at varying distances. You can use hoola hoops or simply use tape to mark off the targets. You can designate varying point values for the different distances or recognize participants by the number of Frisbees that hit inside or on the target.
• Water Balloon Shotput: Teach your residents how Olympians throw a shot put (without or without the spinning in a circle…OK, probably without the spinning) but use a water balloon! Measure the splash marks and who can shotput the water balloon the furthest distance.
• Wii: Many residents are already familiar with Wii bowling and golf, but consider purchasing the Wii Fit if you don’t have one and allow your residents to hone their skills on downhill skiing. Wii also has games for archery, hunting & target practice, and many other options that might appeal to your residents.
• Synchronized Swimming: Planned well in advance of your Olympics, you can have small groups of 3-4 residents compete against one another in synchronized routines they develop or have one large group of residents work together to put on a spectator sport for the entire senior living community. Perhaps you could host your Opening Ceremonies in your pool area to increase exposure of this wonderful amenity your community has to offer!

Brain Fitness:

You’re Olympic events don’t necessarily have to be recreation or fitness related. Finding other ways for residents to compete can be a great way to attract more individuals to participate.

• Scavenger Hunt: Take pictures of random artwork and landmarks inside and outside at your community and provide these snapshots to participants. They will embark on a scavenger hunt trying to recall where they’ve seen these different items throughout the community and will visit each location. You can make it a timed event for the top three finishers or do recognition awards for everyone who makes it through.
• Brain Trivia: Host a Jeopardy or other trivia type event for residents to promote intellectual wellness as part of your Olympics. For a large turnout, you can have multiple games going on at different tables simultaneously, or you can have residents work as teams for the answers.

Let your creative juices flow in developing a comprehensive and fresh approach to your next community Olympics!  If you like what we have shared, check out our Best Practice Series featuring 11 of our Best Practices we have implemented in active aging communities!

Many communities have regularly scheduled recreational activities on the monthly calendar such as croquet, bocce ball, or Wii that seem like fairly logical programs to spin into Olympics-themed events in senior living communities.  Still, it’s not enough to simply group these regularly occurring events together and call them your Community Olympics.  How do you set up the initiative so that it has broad appeal and allows those residents who participate in the events regularly to feel inspired and challenged alongside their novice neighbors?  This two-part blog will provide creative tips to kick your Olympics up a notch with your resident favorites as well as provide fresh new ideas for events.

Part I: Kick it up a notch

Many active aging residents, who participate in weekly recreational offerings such as shuffleboard, putting contests, are quite good. Wait, I take that back –they are really excellent! After all they are playing on a regular basis (perhaps their entire lives) and enjoying the friendly competition amongst their neighbors. As the media starts to promote the next Summer or Winter Olympics and you begin brainstorming ideas for another competition, consider how to create something that will be a truly memorable experience for your residents when they are already playing and honing their skills on a regular basis.

Get more of the community involved:

While some residents aren’t interested competing, that element of competition can breathe life into your Olympics and get more residents involved by tapping into volunteers as well as creating spectator opportunities. Create opportunities for your non-competitive residents to engage as volunteers to be scorekeepers, line judges, and coordinators for the individual events. Furthermore as you designate various venues for your events, make sure you include space for spectators and consider offering light refreshments. Market the opportunity for residentsin your senior living community to come and watch and cheer on their neighbors participating in the events. You could even host a workshop where residents can make banners or signs to bring with them and cheer on the Olympians. This can inspire not only your competing Olympian to feel the support of their neighbors, but it might also inspire a resident who is watching the event to give it a try themselves the next time around.

Make it a formal affair:

I’m not talking black ties and ball gowns, but do consider hosting a more formal approach to an Olympics by including an opening and closing ceremony as well as medals ceremonies for the different events you offer. Promote these ceremonies to the entire community and not just the Olympians. If residents are already use to regular tournaments for the recreational programs at the community, these ceremonies can help set your Olympics apart from the offering they partake in from month to month.  If you are hosting a variety of different events in your Olympics, have a parade at your Opening Ceremonies to present your Olympians in each event. If you are able to tap into resident volunteers and spectators, recognize their contributions with spirit awards at your Closing Ceremonies. 

Residents Unite!

Your residents are already competing amongst themselves on a regular basis. Why not unite your residents into a team and invite neighboring retirement communities to be your opposition for the Olympics. Plan the friendly competition well in advance so all participating communities have a chance to practice and hone their skills at the events that will be offered. While corn hole, for example, may be a big hit with your residents, it may be a new activity to residents at another community and they’ll need some time to reach Olympian status. This can motivate your residents to come together as a team and provide a fresh spin on an activity they already know and love.

Up next in part II of this blog, I’ll outline the variety of events you can consider for your Olympic Games.

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Recruiting residents to participate in your community fitness offerings can be a challenge. Most communities offer a variety of standard services, classes, and programs to try to regularly engage their residents. Whether you are wanting to recruit new residents or spark some enthusiasm for your regulars, read on to learn about three nontraditional programming ideas that can help boost participation in your community fitness offerings.

Fashion Show – Yes that’s right, I said a fashion show. Many residents show up to exercise in their normal clothes (dress slacks, button-down shirts and all)! While this is OK for some modes of activity, educating residents on the importance of exercising in appropriate active wear, including proper footwear, can be inspiring and quite helpful for some individuals. Contact a local boutique with active wear apparel and host a fashion show at your community while providing residents with an option to purchase what they are seeing. You could work with the boutique to allow your residents to be the models so residents can see firsthand that exercise apparel can be fashionable, comfortable, and appropriate for older adults. Don’t forget about swimwear! Many older adults shy away from participating in pool programming because of not having purchased a swimsuit in perhaps decades. Bring the suits, water shoes, etc., to your fashion show and remove this barrier for your residents!

Philanthropic Program – Let’s face it, it can be a challenge to come up with prize ideas for residents to recognize their efforts in incentive programs that will truly get them excited. While older adults recognize the importance of physical activity for their own vitality, finding ways to ignite enthusiasm into their workout is still important to keep things fresh and fun. Connect a fitness program with a philanthropic approach instead of a traditional prizes like water bottles, t-shirts, or pedometers. Establish a community goal that if residents come together to achieve X minutes of walking or attend X number of group exercise classes in a month, the community will make a monetary donation to a local charitable organization. You could even include a canned food donation requirement as an entry fee to your group exercise classes for the month. Chart the residents’ progress through the month so they can see how they are doing and they can recruit their friends and neighbors to participate.

Educational Lectures – Well qualified fitness staff with an educational background in health and fitness can contribute more to resident wellness than exercise instruction alone. Tap into this educational background and recruit your fitness staff to share their expertise and educate residents on a variety of health and wellness topics on a regular basis. This can help some residents begin engaging with the fitness staff in a way they may otherwise never do if avoiding the fitness center. When your fitness staff can demonstrate that they are knowledgeable about various health conditions or other resident interests, they can begin building trust and relationships that will hopefully translate into engaging that resident in the appropriate fitness services for their needs.

Find out more about how NIFS provides these ideas and others through wellness consulting at senior living communities.  Or, check out how one client uses NIFS wellness consulting for better marketing outcomes in her communities.

You're senior living community is missing out on some important benefits if you don't have detailed data from your fitness program.  Read on to find out what you stand to gain by getting smarter about gathering and using data from resident participation in the fitness center and group exercise classes as well as evaluating resident participation in fitness center appointments and services.

Before we jump into benefits for the community, the fitness program, and the residents, we should note that the most common obstacle for communities digging into data is having a dedicated point person who can regularly support this effort on an ongoing basis.  While tracking this data is not rocket science, it has to become part of the fabric of your fitness program in order to be effective.  Certainly, a full system for this type of effort is part of what we bring to the clients we serve.   

[Related Content: Find out more about NIFS Staffing Services]

Benefits to the Community

Although it can be a challenge to determine the return on investment your fitness program is lending to your community, regularly tracking participation levels and establishing target goals for the program can provide solid stories that your marketing department can use to attract prospects. As you embark on setting up a data collections system with your fitness center staff, pull in your marketing team to find out what they think might be most helpful for their campaigns to reach out to prospective residents.  

For example, marketing can share with prospects and their families that XX% of the resident population are active participants in the fitness program or that XX number of residents regularly attend your community balance class. This hard data puts a backbone behind the legitimacy of your program for marketing to work with beyond the more common and generic messaging like this: “We have a lot of residents who come to our fitness center and balance class is their favorite!”

[Related Content: See what one of our Annual Reports looks like for a NIFS client]

Benefits for Fitness Staff

Ready…aim…fire! Without regular participation data to evaluate when deciding on your next fitness program, you may as well step up to pull the trigger and go straight from “ready” to “fire” without an opportunity to aim. The aim should involve looking at ebbs and flows in visits to the fitness center or participation levels in classes and creating targeted programs to increase the number and frequency of participants. Without the opportunity to aim, it will be more difficult to anticipate your residents’ needs.

Even worse, don’t keep a poorly attended program running just because you’ve always offered it. I guarantee you have at least one class on your monthly calendar in which participation has trickled off in recent months or even years. You may be saying to yourself, “Yes, but those three participants still really enjoy the class.” While that may be true, you may be neglecting a dozen more residents who have a desire for a different class while you are pouring resources into a sinking ship. Allow participation data to be a free resource to advance your community fitness program by allowing your staff to aim toward meaningful goals and hopefully more effective programs.

Benefits for Residents

The greatest benefit of all from tracking participation is how it can better serve the residents of your community! Everything that was stated in the previous section on benefiting the staff will of course carry over to benefit the residents through more meaningful program options. By tracking participation data, your fitness staff will be able to further evaluate who is coming to different classes or visiting the fitness center and how often they are doing so…and conversely, who is not! This is truly where relationships are made between the fitness staff and residents!

For example, the fitness staff will have the ability to note whether a three time per week balance class participant suddenly isn’t coming. A follow-up phone call to a resident noting their absence and welcoming them back makes a huge impact in resident adherence and satisfaction. Furthermore, targeted membership campaigns can be tailored to attract residents not currently participating in the program. Without the data to regularly report who is coming to what and when, these outreach efforts to residents would not be possible in a strategic and effective manner.

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We can help your community get started developing these data practices through NIFS consulting services.  Click the link below to find out more about this cost effective and impactful offering.

Part 2: Eight Strategies to Bring About Successful Collaboration

In Part 1, I talked about the importance of setting aside power grabs and tapping into the skill sets of a variety of community personnel to establish a well-rounded wellness program for residents. Read on to discover a variety of ways your community leaders can work together to deliver best-in-class wellness programming to your residents.

Therapy Department:

1: A formal bridge program should be established between your community therapy and fitness departments to help residents transition from therapy to fitness and vice versa. Residents should feel supported in the collaboration that occurs between these two departments as their needs change.

2: Fall prevention and screening services can be offered through either department, but why not take a unified approach? Coordinate fall-prevention programs, lectures, health fairs, etc., and allow your therapy and fitness personnel to work side by side in addressing the variety of resident needs.

Activities Department:

3: As special trips or events are planned for residents, activities personnel can sit down with the fitness and therapy teams to discuss the demands that will be placed on the residents for said activity. Allow your fitness and therapy personnel to promote the upcoming event and develop educational opportunities or training programs to help residents prepare. For example, if residents are going on a trip to a historical destination where they will be walking on cobblestone or brick sidewalks, programs could be offered to help them prepare for extended walking on the terrain, or a discussion on the importance of proper footwear, cane use, and more could be provided.

4: As fitness classes or programs are coordinated and room reservations need to be made, help show your residents that physical well-being is a priority by making rooms and promotional space on calendars and newsletters available to market these programs. After all, if you are going to regularly advertise Tuesday Afternoon Bridge Group on the calendar, why wouldn’t you equally advertise the Tuesday Morning Gentle Yoga Class?

Dining Services Department:

5: Coordinate healthy cooking demonstrations for residents to help them learn how to order healthy selections in the dining room and then sample those healthy options at the demo.

6: You likely provide refreshments to residents at a variety of events. Consider serving cookies and punch as occasional treats and making healthy and engaging options for residents to enjoy. Allow them to create healthy smoothies or yogurt parfaits or create a DIY trail-mix bar with healthy options as you offer an afternoon seminar. Have members of your dining services team present so residents can better connect the healthy options flowing from that department with the educational lecture they are about to hear.

Resident Health Services Department:

7: Fitness and health services staff could coordinate their weekly free blood pressure screenings to occur right outside the doors of where a well-attended group exercise class takes place. This may help capture more participants in this service and it may bring more awareness to the group exercise class by other residents simply looking to take advantage of the free screening.

8: If you have underutilized services available through your health services department such as home health care, medication assistance, and so on, speak with your activities personnel about doing a monthly highlight of the services in the newsletter or in a presentation. It’s often that residents don’t understand or don’t realize that a service is available to them more so than not being interested. Find opportunities to spread the message.

You’ll notice that fitness isn’t included as its own separate header because it is already represented by collaborating with the other departments in the list. This remains NIFS’s philosophy on resident wellness programming. It’s how we support wellness for our clients, and we’ve found it to be an effective model that serves well the needs of current residents as well as contributes positively to community occupancy and viability in the marketplace.

Want to learn more about how to build those key elements in your community? Join us for our Build Vitality webinar series.

Part 1: Who Should Be Contributing to Resident Wellness?

There are many interpretations of what a community “wellness program” should be, and to be fair, many interpretations are quite valid. We’re not saying one size fits all; quite the contrary. What we are saying is that there are multiple VALID interpretations of resident wellness and making your community aware of the potential variety (pulling away from “this is what we’ve always done”) will be beneficial for all. Tap into the unique skill sets of your community personnel to cultivate a harmonious and healthy lifestyle for your residents.

For example, resident health services and therapy departments may perceive clinical programs such as health metrics screenings or gait analysis as wellness programming. Your activities personnel may perceive socialization and educational seminars as a wellness program, whereas your community fitness personnel perceive prevention programming such as balance training and healthy eating as wellness. The answer to which of these options is truly a wellness program is “all of the above”—if they are executed effectively with a collaborative approach to promote resident well-being.

Oftentimes there are power grabs at play among community personnel on who is offering wellness or who should be involved in certain types of programming. We’ve written about silos and power grabs before. A well-rounded wellness program cannot truly exist until these power grabs are set aside and everyone learns to contribute to the greater good of resident care and well-being as a team. After all, how long will a resident truly be successful upon discharge from therapy services if they don’t have the support of fitness programming to continue their progress? Or what good is an educational lecture on the importance of managing your blood pressure as coordinated by your activities personnel if health screenings and clinical support are not available?

The needs and expectations of today’s residents are too dynamic and unique to have a “wellness program” facilitated through the vision of one department or one individual. To best serve the needs of residents, all departments should be contributing their own skill sets under a central mission for improving resident well-being.

In doing so, your community will be able touch on many different dimensions of wellness from one department to the next without placing the entire programming burden on one or two individuals. In turn, the scope of possibilities in programming is not as limited and a current of wellness-based lifestyle programs and options will flow from one department to the next. If you were to remove one of these departments, it would likely create a gap in your program. This collaboration can demonstrate to existing and prospective residents that individual agendas and power grabs are not the priority at your community, but improved resident well-being through collaboration is!

You won’t want to miss part 2 of this blog, in which we look into eight specific examples of where your key community players can contribute to well-rounded wellness programming.

NIFS was thrilled to begin fitness management services at two new retirement community client sites in April. Furthermore, we were honored to be able to tailor our staffing services for the unique needs of each location. Community fitness and wellness programs can’t be addressed with a cookie-cutter approach. Read on to learn how NIFS is supporting the unique needs of each location and their residents.

Peabody: 20-Hour-per-Week Fitness Manager

Peabody is a CCRC in North Manchester, Indiana. Although Peabody did not have a fitness center for its residents until the grand opening of the brand new Billie Jean Strauss Wellness Center in April, NIFS has been supporting this community since early 2012 through consulting and equipment recommendations. NIFS provided recommendations for the fitness center and aerobics studio, including everything from treadmills to strength equipment to balance-training tools and space layouts. When the build was complete, NIFS was able to support the equipment installation and helped the community prepare for the grand opening celebration.

Because Peabody residents are not accustomed to exercising in an onsite fitness center or having group fitness class options in an aerobics studio, the community began staffing services at 20 hours per week with a NIFS Fitness Manager. As NIFS’s best-in-class fitness programming sparks resident engagement and enthusiasm, they anticipate growing the manager position to full-time to add more opportunities and services for residents. So far the launch of the program has been a great success and residents have been very eager to learn about the new equipment and program. NIFS is excited to expand the possibilities for Peabody residents and grow with the community.

Sandhill Cove: 40 Hour-per-Week Wellness Director

Sandhill Cove is a CCRC in Palm City, Florida. The community has a fitness center, pool, and contracted group fitness and personal training services. NIFS visited the community for a consulting arrangement in the fall of 2012 and provided a variety of recommendations to unify their program offerings in creating a stronger wellness brand. Following those recommendations, community leadership felt that NIFS could best lead this movement for the community and began staffing services with a full-time NIFS Waterfront Wellness Director.

The community had strong elements of a wellness program in place for its residents. The Wellness Director will be leading the initiative at the community and helping to pull in the various programs, services, and personnel under a unified vision for the program. In addition, the Wellness Director will be providing NIFS’s traditional best-in-class fitness programming and management services.

NIFS launched at the community in early April and we are thrilled with the progress made with increasing resident awareness of new and existing services available at the community and with the turnout at the Waterfront Wellness Open House. Residents received a passport to guide them on a tour of different booths. The booths highlighted different programs and service offerings around the community and educated participants on the different dimensions of wellness. Eighty-nine percent of residents who participated in the event submitted a completed passport indicating that they visited every booth. This was a great first step in helping residents identify the various programs and service offerings available at Sandhill Cove under the Waterfront Wellness Program.