NIFS isn't the only agency that provides fitness management expertise to businesses. There are several like us because the market demands it. While many organizations have adopted a DIY attitude about managing their own fitness programs, an additional (and substantial) set of businesses has recognized the value in outsourcing fitness center management for their corporate fitness center or in their senior living community.
We’ve been at this for almost 25 years and I’ve heard a variety of objections to outsourcing fitness staff. I’ve got my own list of objections to those objections...so here we go:
Objection 1: Outsourcing fitness center management is too expensive.
This objection really comes down to a comparison of direct versus indirect employee costs. Working with a partner may be more expensive when you compare wages and benefits you pay your employee with the billing you would get from a partner. The fitness management organization has overhead and a margin they need to earn.
When you look at the cost to hire, train, and supervise an employee, your cost comparison starts to even out. Then throw in the consideration of ongoing training and supervision, potential turnover, and statutory costs related to employees, you may find that partnering with a staffing agency like NIFS provides significant value.
Objection 2: I have no control over the staff person.
I don’t know who you’ve worked with historically, but any organization in this business that doesn’t put service first and foremost is making a gigantic mistake. When you’re working with the right outsourcing partner, that organization should be keenly interested in keeping you, the client, happy. To that end, they should be very interested in your feedback about the strengths and weaknesses of the staff they’re providing at your location.
Objection 3: An outsourced staff person won’t have buy-in from our constituents.
For starters, see objection #2. Keep in mind that the only way a staffing agency stays in business is if they have learned to be nimble and highly adaptive to a variety of environments. You can check on a potential outsourcing partner’s flexibility by talking to a variety of references.
When we go to work in senior living settings, we often pair up staffing services with wellness consulting (at no additional cost) so that we can better support the organization and further understand the culture with that client. This understanding is communicated to our staff on the ground so that we’re all operating from the same educated starting point.
Objection 4: Fitness isn’t rocket science; we’ve got this.
Okay. You’re right. Fitness isn’t rocket science, and you may very well “have it.” There are a host of highly capable, service-minded, passionate health and fitness professionals out there who are ready to work directly for you. But who has their back?
Who provides them with fresh ideas, resources, direction, and support? Your human resources director? Your activities director? Not likely—unless you’ve somehow hit a gold mine of fitness-educated staff at your business, the fitness manager you employ is probably the only one of his or her kind in your four walls. Outsourcing partners (the best ones, anyway) bring a team of resources, professionals, expertise, and support to the staff member they provide your organization.
Maybe you have other objections I can address. If so, leave them in the comments below. On the other hand, if I’ve just addressed your objections and you’re ready to start looking at outsourcing partners, drop me a line, or take a closer look at us through the rest of our blog. If your business has to move through an RFP process, you might want to read what I wrote on my top 10 RFP questions for corporate fitness management.