Corporate Fitness and Active Aging

Unless you live under a really, really big rock, you have no doubt heard about the importance of robust wellness opportunities as central to a successful senior living community. There have been some fabulous profiles lately on organizations that are doing an amazing job of connecting their residents and others in the surrounding areas to opportunities to live well. Two recent examples highlighted by LeadingAge are these:

• Redstone Highlands: Getting prospective residents to join the club
• Providence Point: Food tastings from around the world

What strikes me about both of these offerings is that they are wellness initiatives. I don’t know that the communities packaged them that way, but in fact, they are a model of innovative wellness programming at its very best.

The other element I find compelling about these offerings is that they’re culturally driven. That is to say that this type of creativity can only come from an organization that believes that living well is truly central to its brand.

When your senior living communities investigate what’s possible under the umbrella of resident wellness, it’s important to consider what it is you truly want to build. Is wellbeing something that leadership wants to cultivate, explore, and weave into the very fabric of the community? Or is the community focus elsewhere for now, such that wellness is more of a task that needs to be crossed off the long list?

Looking for the Wellness Kit?

If wellness for your community is about crossing something off the to-do list, then you might be looking for a kit solution. There are organizations that can help you, when you buy into their model, to plant monthly wellness initiatives at your community. Your activities director can typically fold them into the monthly calendar, and you can begin to dip your toe into the wellness water to get a sense of how your residents will receive programming and activities built around traditional wellness pillars like nutrition, physical activity, and so on.

But that's not how we do it. We're not about the monthly theme, unless it's right for your residents, and we're not about the pre-packaged materials, unless they've proven their value.

Wellness Culture Means Cultivating a Lifestyle in Senior Living

At the end of the day, a wellness culture is where we need to be headed. When we adopt a healthy culture as the way of life we’re building for residents, then we start to grasp what’s really possible.

But here’s the thing: culture is person-driven, not program-driven. There are not enough programs in the world to build a culture. Wellness is a way of life, not an activity, and it should be cultivated accordingly. Here are a few considerations if you’re contemplating the challenging and rewarding work that is wellness culture building in a retirement community:

• Determining a hierarchy: Building a wellness culture means giving consideration to hierarchy for wellness and activities (or leisure services, or life enrichment, or whatever your organization calls the events coordinator at your community). I would challenge you to think about whether activities actually rolls up under wellness instead of wellness being a branch of activities. If you buy into the idea that wellness is a way of life rather than an activity, then challenging the status quo that activities is at the top of the programmatic/community calendar food chain warrants significant thought.
• Hiring a wellness director: Building a wellness culture requires a dedicated and competent professional blazing the trail. I’ve written about hiring a fitness professional for your community. The principles in that blog apply to hiring a wellness director as well.
• Thinking progressively and strategically: Building a wellness culture means thinking differently about how you program, and it requires a commitment to moving beyond the bocce tournament you’ve always done. It also requires you to strategically think through what program data you need, and how you’ll use the data to inform your next culture-building steps.

Make no mistake, building a culture is no easy task and you don’t ever really arrive. You just keep learning, building, and growing. You keep evolving to meet and anticipate the needs of your audience. You keep striving for the experience of a life well lived, for breadth and depth of lifestyle choices that provide meaning for each individual.

If this sounds daunting, it is. The wellness kit idea is much simpler to understand and to execute. But the real richness lies in the proverbial road less traveled. Partner organizations, including ours, can help you map out a path to get started.

Are you looking for a new, quick, high-intensity workout routine? Then Tabata may be the training style for you! Be prepared to go all-out for short durations of time to increase your strength, while improving your cardio at the same time!  Tabata facilitates a workout which is so intense that 8 rounds will be completed in only 4 minutes! If 4 minutes are enough, then you have completed a full Tabata set, if not, choose a different exercise and repeat the Tabata!

The general set up of Tabata:

• Go all-out for 20 seconds
• Rest for 10 seconds
• Repeat 8 times (8 rounds)

The key points of Tabata:

• Do as many repetitions as possible in the 20 seconds of work.
• Pick weights which are hard enough to make you breathless after 20 seconds, but light enough to be able to complete all 8 rounds.
• Pick an exercise which works most of your body.
  • I.e. Kettle bell swings, squat jumps, jump lunges, step ups

Tabata Exercise Example 1 – alternate between the following two exercises

• Round 1,3,5,7 – Squat presses with a medicine ball
• Round 2,4,6,8 – Burpee with push up

Tabata Exercise Example 2

• Tabata 1: Round 1-8 Squat jumps
• Tabata 2: Round 1-8 Plank one-arm dumb bell rows
• Add on more rounds with different exercises to increase length of workout

Remember

• Tabata training should be intense, always listen to your body and use modified options if necessary
• Have the proper equipment to complete the exercises, if needed
• Not all Tabata exercises need equipment, body weight exercises can be done at home with no equipment

Have fun, work hard, be creative, and make the workout yours!  What is your favorite Tabata style workout?

Lasalle Pinnock joined the corporate wellness center in July when his department moved. Almost immediately he scheduled an exercise prescription with the NIFS Fitness Management staff and has been following that exercise program ever since. He started with a few days of strength training and cardiovascular exercise. After about a month he came to the staff looking to add one more day of activity to his routine. Each week he updates us on his progress not only with weight lost but how he is improving in stamina and strength. Because of his dedication to exercise he has also been motivated to make healthier choices when it comes to his diet and started sharing the things he’s learned with his wife.

LaSalle’s success has come from his commitment to making healthier choices and his consistency with exercise read his journey toward a healthier lifestyle below:

I started working in the Wellness Center when my department moved from the Galleria location because I felt I had no excuse. The gym is right here at work, what more can I ask for? This was the best time and opportunity for me to really focus and make changes in my life. My beautiful wife and kids are who keep me motivated to work out and eat healthily. Having two young daughters, I told myself I want to be alive to see both of them go to college and get married. I knew I had to make changes and they are what keep me going. 

Since starting in the gym and using Penny’s workout routines I have lost a little over 10 pounds in just under month. I have also changed my eating and drinking habits greatly. I was a huge Coca-Cola® drinker and used to drink Cokes daily. I now only drink water throughout the day. I will have the occasional Coke® or Coke Zero® on the weekend. I have cut out fast food, fried, and greasy foods. If I’m unable to eat a healthy meal I make sure I eat a smaller portion. Instead of getting sodas or chips from the vending machine I grab trail mix or eat some type of fruit. I have noticed since working out I have so much more stamina, energy, and I am less tired during the day. I can really feel and see the difference in my mood and body. Mentally I feel more focused and less stressed, I just feel great. Right now my goal is to stay focused and to keep moving forward. I want to reach my target weight and inspire others.

My advice for others is this, It’s hard and it’s going to take some time but don’t let that stop you because it’s worth it. One of the best quotes I’ve read and that keeps me going is, “Some quit due to slow progress. Never grasping the fact that…slow progress is progress”. 

*Weight loss claims or individual results vary and are not guaranteed.

A plyometric exercise is one that includes a stretch of the muscle, followed by an explosive movement, working the power aspect of the muscle. For example, in a jump squat, you will bend the knees and  lower down towards the ground, stretching the quads and glutes, then jump straight up into the air in an explosive movement, landing back into the deep squat.

Plyometrics are found in many intense workout formats like boot camps and popular DVD series like Insanity. When plyometrics are performed over the course of 30-60 seconds, not only are the muscles being challenged, but it will become a fairly intense cardio workout as well!

Benefits of plyometrics include:

• Higher heart rate, leading to more calorie burn
• Increased muscle strength and power
• Specialized training for athletes who use techniques like jumping

Here are four plyometric exercises to add into your workouts:

1. Jump Squat
2. Box jumps
3. BOSU plyometric push-ups
4. Jumping lunges

Need more ideas for changing up your routine?  Subscribe to our blog, or visit our YouTube channel for exercise demos created by our NIFS Fitness Management staff.

When I first began working at a CCRC a year ago I learned that Zumba® classes were being taught.  I was very intrigued and actually sat in on the class within the first couple days of being here.  Prior to attending the class, I kept thinking to myself that this was a pretty intense class to be taught to seniors.  After attending the class I was pleasantly surprised as to how enjoyable the class is for the participants.  The type of class that was being taught is actually called Zumba Gold® and was specifically designed for active seniors as well as those participants who may not be ready for full on Zumba®.  Zumba Gold® still uses the same concept of original Zumba® by incorporating exciting Latin and international dance rhythms.  Some of these dances include Merengue, Salsa, Cha Cha, Cumbia, and Belly Dancing.  You are guaranteed to get a full body workout but the exercises are modified for success and safety.  A lot of the moves may even be done at 1/2 tempo so that everyone is able to follow.  The most interesting thing that I observed was that many of the participants were seated during the Zumba Gold® class.  This makes the class available to everyone, including those who may be in wheelchairs or are unable to stand for long periods of time.

There are a wide range of benefits of Zumba®, these include:

• Improved muscular strength and endurance
• Improved cardiovascular system
• Improved range of motion
• Improved posture
• Reduces depression, stress and anxiety
• Opportunity to meet new people
• Enhanced quality of life

The residents at our community absolutely love that this class is offered!  It is one of our most well attended classes at our community.  This population has grown up around music so what better way to get some exercise while dancing around to good music!  I hear over and over again from the residents that it doesn’t even feel like they are exercising because they enjoy the music so well and they just start grooving.

If you are interested in having Zumba Gold® at your CCRC you will first need to have a licensed Zumba Gold® instructor to teach the classes.  There are always training workshops being taught all over the United States you just have to find the one nearest to you.  You may find these training workshops at the following address Zumba Training.  Now the question is are you ready to live up to the Zumba® motto and ditch the workout and join the party?

Looking for new things to do with your spouse/partner, teenage child, best friend, or even co-worker? A partner band workout is a great way to get some physical activity, work on team building skills, and have fun all in one! Partner band exercises require muscle control from both parties, so you have to pay close attention to the speed and location of your partner. This workout can be done anywhere; hotel room, on the beach, at home, in your office or conference room, in the garage/driveway, etc. All you need is a band to fit your resistance level.  So grab your partner and bands to try this workout!

• Band rows
• Chest press
• One arm bicep curls
• Tricep push backs
• Core rotation
• Lunges (alternating legs)
• Outer thigh steps in combination with outer thigh tap outs

Only have the smaller round bands or have access to both types of bands? Try these other exercises you can do together.

• Squat with outer thigh lifts
• Lateral shoulder hold with outer thigh tap outs
• Single leg squats with outer thigh tap outs
• Push up arm tap outs
• Glute lifts
• Plank thigh tap outs
• Lower back lifts

Remember to motivate your partner and hold each other accountable to do these exercises on a regular basis!

Recruiting residents to participate in your community fitness offerings can be a challenge. Most communities offer a variety of standard services, classes, and programs to try to regularly engage their residents. Whether you are wanting to recruit new residents or spark some enthusiasm for your regulars, read on to learn about three nontraditional programming ideas that can help boost participation in your community fitness offerings.

Fashion Show – Yes that’s right, I said a fashion show. Many residents show up to exercise in their normal clothes (dress slacks, button-down shirts and all)! While this is OK for some modes of activity, educating residents on the importance of exercising in appropriate active wear, including proper footwear, can be inspiring and quite helpful for some individuals. Contact a local boutique with active wear apparel and host a fashion show at your community while providing residents with an option to purchase what they are seeing. You could work with the boutique to allow your residents to be the models so residents can see firsthand that exercise apparel can be fashionable, comfortable, and appropriate for older adults. Don’t forget about swimwear! Many older adults shy away from participating in pool programming because of not having purchased a swimsuit in perhaps decades. Bring the suits, water shoes, etc., to your fashion show and remove this barrier for your residents!

Philanthropic Program – Let’s face it, it can be a challenge to come up with prize ideas for residents to recognize their efforts in incentive programs that will truly get them excited. While older adults recognize the importance of physical activity for their own vitality, finding ways to ignite enthusiasm into their workout is still important to keep things fresh and fun. Connect a fitness program with a philanthropic approach instead of a traditional prizes like water bottles, t-shirts, or pedometers. Establish a community goal that if residents come together to achieve X minutes of walking or attend X number of group exercise classes in a month, the community will make a monetary donation to a local charitable organization. You could even include a canned food donation requirement as an entry fee to your group exercise classes for the month. Chart the residents’ progress through the month so they can see how they are doing and they can recruit their friends and neighbors to participate.

Educational Lectures – Well qualified fitness staff with an educational background in health and fitness can contribute more to resident wellness than exercise instruction alone. Tap into this educational background and recruit your fitness staff to share their expertise and educate residents on a variety of health and wellness topics on a regular basis. This can help some residents begin engaging with the fitness staff in a way they may otherwise never do if avoiding the fitness center. When your fitness staff can demonstrate that they are knowledgeable about various health conditions or other resident interests, they can begin building trust and relationships that will hopefully translate into engaging that resident in the appropriate fitness services for their needs.

Find out more about how NIFS provides these ideas and others through wellness consulting at senior living communities.  Or, check out how one client uses NIFS wellness consulting for better marketing outcomes in her communities.

You're senior living community is missing out on some important benefits if you don't have detailed data from your fitness program.  Read on to find out what you stand to gain by getting smarter about gathering and using data from resident participation in the fitness center and group exercise classes as well as evaluating resident participation in fitness center appointments and services.

Before we jump into benefits for the community, the fitness program, and the residents, we should note that the most common obstacle for communities digging into data is having a dedicated point person who can regularly support this effort on an ongoing basis.  While tracking this data is not rocket science, it has to become part of the fabric of your fitness program in order to be effective.  Certainly, a full system for this type of effort is part of what we bring to the clients we serve.   

[Related Content: Find out more about NIFS Staffing Services]

Benefits to the Community

Although it can be a challenge to determine the return on investment your fitness program is lending to your community, regularly tracking participation levels and establishing target goals for the program can provide solid stories that your marketing department can use to attract prospects. As you embark on setting up a data collections system with your fitness center staff, pull in your marketing team to find out what they think might be most helpful for their campaigns to reach out to prospective residents.  

For example, marketing can share with prospects and their families that XX% of the resident population are active participants in the fitness program or that XX number of residents regularly attend your community balance class. This hard data puts a backbone behind the legitimacy of your program for marketing to work with beyond the more common and generic messaging like this: “We have a lot of residents who come to our fitness center and balance class is their favorite!”

[Related Content: See what one of our Annual Reports looks like for a NIFS client]

Benefits for Fitness Staff

Ready…aim…fire! Without regular participation data to evaluate when deciding on your next fitness program, you may as well step up to pull the trigger and go straight from “ready” to “fire” without an opportunity to aim. The aim should involve looking at ebbs and flows in visits to the fitness center or participation levels in classes and creating targeted programs to increase the number and frequency of participants. Without the opportunity to aim, it will be more difficult to anticipate your residents’ needs.

Even worse, don’t keep a poorly attended program running just because you’ve always offered it. I guarantee you have at least one class on your monthly calendar in which participation has trickled off in recent months or even years. You may be saying to yourself, “Yes, but those three participants still really enjoy the class.” While that may be true, you may be neglecting a dozen more residents who have a desire for a different class while you are pouring resources into a sinking ship. Allow participation data to be a free resource to advance your community fitness program by allowing your staff to aim toward meaningful goals and hopefully more effective programs.

Benefits for Residents

The greatest benefit of all from tracking participation is how it can better serve the residents of your community! Everything that was stated in the previous section on benefiting the staff will of course carry over to benefit the residents through more meaningful program options. By tracking participation data, your fitness staff will be able to further evaluate who is coming to different classes or visiting the fitness center and how often they are doing so…and conversely, who is not! This is truly where relationships are made between the fitness staff and residents!

For example, the fitness staff will have the ability to note whether a three time per week balance class participant suddenly isn’t coming. A follow-up phone call to a resident noting their absence and welcoming them back makes a huge impact in resident adherence and satisfaction. Furthermore, targeted membership campaigns can be tailored to attract residents not currently participating in the program. Without the data to regularly report who is coming to what and when, these outreach efforts to residents would not be possible in a strategic and effective manner.

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We can help your community get started developing these data practices through NIFS consulting services.  Click the link below to find out more about this cost effective and impactful offering.

Are you sad that summer is coming to an end or getting bored with your workouts and just need a change? Taking advantage of the warmer weather is a good way to challenge your body and try different exercises outdoors before it’s too late and the cold winter months keep us all inside. I bet you pass several landmarks and unique open areas every day on your way to & from work that could be used for your next workout. Do me a favor and get creative the next time you are on your way to work or school and find a public place you can run stairs and a bench you can do lunges and tricep dips on.

Living in downtown Indianapolis there are a lot of very cool locations I’ve found to create my own outdoor boot camp workouts. I love to exercise outdoors but get tired of running all over the city (it’s not that large), so I started adding other things in and I’ve even got a few of my friends to try it with me! Yes, some days it’s hot & humid and it can be exhausting but you can always give it a try on a spring or fall day to get out of your corporate wellness center for a change of scenery.

Here is one of my favorite workouts to do, so get creative and find locations near you! Watch our videos for demonstrations to take this workout outdoors.

• Stair runs (5 min)
• Lunges with back leg elevated (12 each leg)
• Step jumps or up taps (1 min)
• Incline or decline pushups (20 reps)
• Stair runs (3 min)
• Tricep dips (20 reps)
• Double foot hops up stairs, walking lunges across, jog down stairs, 10 burpees (x3)
• Walking lunges up & down ramp (2 min)

The heat index is approaching 100 degrees, and its only 8am. You are sick to death of running on the treadmill at the gym and want another option to burn some calories and improve your cardiovascular endurance. Well, my friend, have you considered the pool? You don’t have to be a swimmer, have fancy equipment, or even be coordinated to get a great workout in the pool. Aquatic exercise is perfect for all ages and ability levels, due to the adaptability of the aquatic environment. In basic terms, you get out of it what you put into it. The more effort you give the more resistance the water provides, and this increases the difficulty level of your workout ten- fold! The workout below can be done in shallow water, or if you are more adventurous, grab a noodle or an aqua jogger belt and try this in the deep end!

Kimberlee's Water Routine

Jog (or run) forward -10 count

Stationary Jog -10 count

Jog (or run) backward -10 count

Stationary Jog -10 count

High Kick forward -10 count

Stationary High Kick -10 count

High Knee Jog forward -10 Count

Stationary High Knees -10 count

Cross Country Ski forward -10 Count

Stationary Cross Country Ski -10 Count

Now repeat the above exercises for a 15 count each, and then a 20 count each. You can repeat this circuit 2-3 times, and add arms to each exercise for an extra calorie burning boost!