We recently wrapped up our Build Vitality webinar series for 2013 with the fourth and final
webinar titled, Build a Better Wellness Program. The focus was on four key areas - pillars, if you will - that cultivate a compelling living-well culture in retirement communities.
Your wellness program should be evidence-based.
That doesn't have to be as intimidating as it sounds. In fact, you probably already have some evidence-based programming built into your wellness offerings. They are fairly easy to find in physical dimension programming. Administering a senior fitness test? That's evidence-based. Providing balance training and fall-prevention support? That's evidence based.
Your wellness program should be resident-specific.
This really should go without saying, but I can't tell you how many times during my consulting work in senior living communities across the US, when I ask activity directors why they're doing a specific program, they cannot provide me with a sound answer. When your programming is focused on the residents, on the community, and on the Community (outside your four walls), you can cultivate meaningful, engaging, fulling opportunities for living.
Your wellness program should be data-driven.
How much do you spend on group fitness classes each year? Have you ever evaluated the impact of that money? If you host roughly eight classes per week, you're probably spending $10,000 per year on group fitness. When was the last time you dumped $10,000 on something without asking about the impact of that money? Get the data you need from your wellness programming so that you understand if/how it's working for your residents and for your business.
Your wellness program should be story-worthy.
What's the point if you can't capture resident stories of life well lived? This really is the capstone - if the other three pillars (evidence-based, resident-focused, data-driven) are all aligned, the stories will inevitably follow. Get creative in how you use the stories both to engage more current residents and to communicate to prospects how they can live well at your community.
To get the details behind each pillar, watch the 30-minute webinar using the button below. To download all four webinars in our Build Vitality Series, go here.


Thanksgiving is almost here! That means it’s time to sign up for your local Turkey Trot, Drumstick Dash or your own personal Thanksgiving Day 5K! Studies have proven that your metabolism increases for several hours post-workout, so make a priority to squeeze in some exercise and boost your body’s calorie burning abilities before the big feast. If you do happen to be training for a 5K on Thanksgiving Day, see below for a sample training program that starts on Monday, 11/11. So today, we want you to go for a brisk walk because you need to pick up the pace on Monday!
Even if I’m not taking a class with her she is always there for encouragement and to help me become the best I can be by educating me. She pushes me personally to be better than I knew I could be, and she stretches me way past my comfort zone! For her position, that’s a compliment! There isn’t a class I take that I don’t wake up the next day feeling it. She is all around a sweet person and really makes it a comfortable atmosphere to workout in. Since my last child was born last October I have lost close to 60 lbs! She has been there every step of the way cheering me on! I’m not the only one who feels this way either, we sure do love her!"




Unless you live under a really, really big rock, you have no doubt heard about the importance of robust wellness opportunities as central to a successful senior living community. There have been some fabulous profiles lately on organizations that are doing an amazing job of connecting their residents and others in the surrounding areas to opportunities to live well. Two recent examples highlighted by 
Are you looking for a new, quick, high-intensity workout routine? Then