Corporate Fitness and Active Aging

Let me start by saying I’m not here to dog personal training. There is absolutely a niche for that fee-based service, and there is clearly a clientele for it. It should definitely remain an option in fitness centers.

But sometimes, there are people in corporate fitness client settings who simply cannot afford the service. And the real rub is that often, the people who can’t afford it are the ones who would benefit the most from it. If you’re a trainer, you know what I’m talking about.

If you’re charged with overseeing outcomes from your corporate fitness program, you may be pulling out your hair trying to figure out how to get more people exercising on a regular basis. Personal training could help, but again, you're stuck with that price point issue that makes the service out of reach for many.  

The research is clear: moving more is good for your health and sitting is WAY worse than we thought.  

More Personal Attention Without a Personal Trainer

But let’s face it, for someone who is new to exercise or who, for whatever reason, is intimidated by the gym, a little hand-holding from a compassionate and capable professional can go a long way toward boosting the confidence of an unsure individual. The struggle is how to create opportunities for that hand-holding that don’t cross the line into fee-based personal training.

Fortunately, we’ve landed on a service that has proven to be a major value-add both for our clients and for their employees. Personal Fitness Quest, NIFS’s alternative to personal training, was born out of our staff routinely encountering the challenge of trying to invite more members to exercise regularly as a way to improve their health, and knocking up against people who needed more than a little instruction. Here are a few snippets of success stories from the service.

Corporate Fitness Success Profiles

Joyce’s Story: In January 2011 I started working out consistently. After working out with Adrienne through my Personal Fitness Quest, I started to feel more confident. I later joined Weight Watchers and almost three years later, I’m 80 pounds lighter, off my blood pressure meds, and feeling great!

Jen’s Story: When I started my first Personal Fitness Quest, I was walking for exercise. My NIFS staff trainer whipped me into shape and in that first six weeks I lost 11 pounds and seven inches. Since then, I’ve completed two more Personal Fitness Quests with the NIFS staff as well as started other healthy behaviors. As of July 2013, I had lost 115 pounds.

Julie’s Story: In August 2012, I started my first Personal Fitness Quest with Anne. She had me do things I didn’t think I could or wouldn’t try. I complained and whined but she said I’m the only person who smiled the entire time. After a year and a half, I’ve learned a whole new way to exercise and I’m thrilled to say I’ve lost more than 60 pounds and almost 40 inches.

Learn how you can implement a personal fitness quest program at your corporate fitness center by signing up for NIFS best practice series.  

Need a convenient, cost-effective way to get in shape and get healthy?

Many corporations have gotten on board with the idea of an onsite fitness center and have been reaping the benefits of healthier, happier employees. If your worksite has an onsite fitness center, consider the following reasons why you should join.

1. Price

Corporate fitness centers are usually much less expensive than commercial gyms (or even free!). Who doesn’t want to save some extra cash?

2. Convenience

Think you don’t have time to exercise? When you use your onsite fitness center, you can get in a workout any time of day, between meetings, before or after work, during lunch…the excuse of “I have no time” is truly taken away from you. Also, many corporate fitness centers are open 24/7.

3. Motivation

Many corporate fitness centers offer incentives and fun programs throughout the year to help keep you motivated.

4. Group Fitness Classes

Onsite group fitness classes aren’t only convenient, but are usually offered at a cost that is competitive to group fitness classes offered at your local gym, or even FREE! Classes are also an amazing way to meet new people and develop some great friendships at work.

5. Mental Health

Exercise has been proven to help relieve stress and inspire positive moods. If you ever have a stressful day or an extra long meeting, come down to your fitness center for a few minutes of stretching or a walk on the treadmill to let yourself relax before tackling your next project.

6. Environment

Generally, corporate fitness centers have considerably fewer members than a commercial gym. This way, you won’t have to fight for machines or space.

No more excuses! Try out the most convenient fitness center available to you, the one at your workplace!

Fact:

Generating reliable and accurate ROI on a corporate wellness program (I mean the whole thing--biometric screenings, absenteeism, presenteeism, HRA, wellness programming/activities, EAP, etc.) is really, really, really challenging. It requires lots of money, and lots of really smart people who’ve done that kind of work more than once or twice.

Fact:

Piecing out the impact of your corporate fitness center as a standalone element and then determining reliable and accurate ROI from that single piece of your overall strategy is, well, about as likely as spotting a unicorn.

You may be thinking to yourself, “But wait…I just saw an article on ROI for corporate fitness and that said 3:1 or 5:1 or 7:1 returns were possible. What’s with the unicorns and the impossibility of calculating ROI for corporate fitness?” It’s true that there is a continuous stream of articles about wellness ROI, and I suspect that there are business development teams for corporate wellness vendors who are armed to the gills with literature that “proves” why their service/product generates the best ROI for said client.

You see, there’s a lot of posturing in the corporate wellness market. The industry boasts some very powerful vendors--some of whom have the money and smarts to do the work required in order to generate reliable and accurate ROI. The industry also has a lot of other vendors who don’t have those tools, but who are still competing against those who do. Of this second group, there are two types: the vendor who reports ROI that is neither reliable nor accurate (unicorn anyone?), and the vendor who doesn’t report ROI.

Honestly, it’s time for employers to stop beating the ROI drum. (And I’m not the only one who thinks so. Read this article, or this one, or this one.)

ROI is hard to capture because corporate wellness is complex. There are a lot of moving parts, and to date, the industry has not been able to come together on metrics that are consistent. While this is true for most of the agreed-upon elements of a corporate wellness strategy, let’s just pull out corporate fitness to get a sense of the level of complexity we’re dealing with overall.

There are a variety of data points that can be captured for corporate fitness programs:

Membership:

Any vendor worth its salt will have some kind of prescreening process in place that, once completed, will allow the employee to join the fitness center. (Don’t just take my word for it; check out the standards provided by the American College of Sports Medicine in its Health/Fitness Facility Standards and Guidelines text.) Some vendors skip this process and everyone is instantly a member because they are employees. So the organization with this process instantly reports higher membership (100%!) than the vendor who requires a responsible process be completed prior to gaining membership.

Fitness assessments:

Field tests to assess the fitness level of a participant are highly variable and the chosen tests can sway the results depending on the population. It’s the nature of a field test; they aren’t as accurate as in the lab.

Visit data:

By now, software to track utilization is widely available at fairly minimal cost. However, if the business isn’t willing to pay for the software, fitness staff are left to track visit data with a manual tally. In either case, software or sign-in sheets, there are issues that can result in significant errors in data collection. Even if we forgive those errors or find a way to account for them, vendors count visit groups differently. “Frequent visitors” might be represented by members with at least one visit per month for vendor A, but vendor B may determine that at least one visit per week is required to achieve “frequent visitor” status.

Mixing those variables quickly creates a lot of inconsistency from one program to the next, making it exceptionally hard to compare apples to apples. Then you have other related data to consider—like gym membership subsidy and how to count employee-users of that benefit against or with your corporate fitness center users. Similarly, how do you capture the value, health benefits, and cost of employees who never step foot in the corporate fitness center but maintain their own exercise regimen at home?

So if your CFO isn’t going to sniff out ROI on your corporate wellness strategy or any of the individual elements like your worksite fitness center, what should you be looking to for data and outcomes you can believe? Rest assured, I’m not suggesting we revert back to all fluff and feel-good for employee wellness. As an alternative to traditional ROI, consider shifting your thinking toward value. To find out more about what I mean, check a two-part blog I wrote about a year ago where I outlined some ways to think about value from your corporate fitness center. You can read part one here and part two here.

If you're looking for how to build the very best corporate fitness center you can for your employees, consider our short webinar series:  The Guide to Successful Corporate Fitness Centers.

It is a time of change and excitement.  Out with the old and in with the new.  Things will be bright and shiny and…different.  During the short or lengthy time that your fitness center is undergoing renovations, how do you gratify your members?   Having a cutting edge  corporate or active aging fitness center is what everyone strives for…but if you don’t have any members waiting for the renovations to be completed, then the doors will close before they can be reopened.  Keep three things in mind during your fitness center renovations to ensure that your members are knocking on your fitness center’s door the minute they are reopened: 1. Keep members active 2. Keep members interested and 3. Use what you have.

1.  Keep members active:

• Equipment Substitutes

  • Is another temporary space available that you can provide a workout area to members in the meantime?  If so, relocate smaller equipment such as:

    • Resistance bands            

    • TRX

    • Resistance Chairs

    • Fitness balls

    • Balance Pads 

These may or may not be items that members have utilized before so seize this opportunity to demo the equipment and provide workouts with the item.  These exercises can carry over with the member’s routine long after the renovations are completed. 

• In addition to the smaller equipment, provide exercises using only body weight.

  • Burpees

  • Lunges

  • Planks

  • Push-ups

…what else?   There are tons!  Create a workout with combinations of the body weight exercises.  Try intervals or time based challenges.  Some members might love to make it a relay in a group setting.  Be creative.

• Group Fitness Schedule

  • Market your Group Fitness Schedule.  This is a great opportunity for members to expand their fitness regimen to include a group fitness class that has caught their interest.  Body Pump, Boot Camp, Circuit, Body Stretch…whatever suites a member’s fancy. 

  • Add a bonus group fitness class(es) to the schedule.  This will provide a nice option for members who are disappointed that their regular exercise routine was thrown off due to renovations.  Implement a group fitness class that you’ve been wanting to test out.  Whether the class is a staple in the schedule or a promotional session, seize this opportunity to promote your group fitness classes.

2. Keep members interested:

• Programming

  • Your plans for programming will most likely differ from the norm.  Keep members interested by implementing an attendance based incentive program to encourage members to keep up with their activity routine then list several options.

• Communicate

  • Keep your members informed by maintaining an open pathway of communication.  Communicate to your members about what is happening in the Fitness Center.  What are their fitness options in the meantime?  Helpful tools: residential newsletters, in-house TV stations with daily event information, flyers in common areas, personal notices and phone calls can all be means used to successfully communicate.

3.  Use what you have:

• What sets your facility apart? Do you have access to:

  • Pathways

  • Trails

  • Recreational sports areas

  • Lakes/water

  • Swimming pools

  • Fields

  • Stairs

As long as it’s safe, the world is your playground.  Target local features and landmarks to mix into the planning. 

Have you found other successful alternatives to exercise while the Fitness Center was undergoing renovations?  Share your best solutions!

What is a tabata workout and why should you try it?

Tabata workouts are usually designed with short high intensity cardio exercises along with short rest periods in between. You can also incorporate strength exercises in these workouts. Tabata workouts can help to improve your aerobic and cardiovascular systems. Typically the sessions last 4 minutes and have 8 intervals, but don’t get so caught up on the traditional method because you can mix it up a little and it is just as effective.

Two other very good reasons to try tabata workouts is because it doesn’t take near as much time as traditional cardio sessions and since you are quickly increasing your heart rate you will increase your metabolism and burn more fat. Also, you can design the workout to require
minimal equipment.

Perform each of these intervals below for 20 seconds each and in the order I have them numbered. Since it is only a few seconds be sure to push yourself and give it your all. Ok, now it’s time to give it a try! Good luck!!

High knees in place (1,3)

Pushups (2,4)

Squat hops in place (5,7)

Center plank (6,8)

The only thing this workout requires is a mat for the planks and possibly your knees for the pushups and a stopwatch/timer. You can get more creative with the exercises if you have access to equipment, but if you are traveling or just want to keep it basic at home, this workout is perfect! Last but not least, you need to build your way up to repeating the workout 2-3 times with a short rest period (1 min) in between.

In this blog series, we’re focusing on why fitness fails as part of a corporate wellness strategy. The first two truths looked at how boring fitness programming is dying on the vine and how crucial multilevel organizational support is often missing for wellness elements that are low on the totem pole.

Before I jump into truth #3, let me provide a brief intro by way of a true story.

A woman joins a fitness center, signs all the required paperwork (including a waiver and release of liability), and embarks on her first studio cycling class. At the beginning of the class, she tells the instructor she’s new to the gym and new to cycling. So the instructor helps her get set up on the bike and advises the new participant to watch him (the instructor) closely for direction. Part way through the class, the instructor advises participants to stand while they ride. As this new member stands, the handlebars dislodge from the bike frame and the member falls to the floor. She sustains injuries that result in long-term chronic pain in her upper extremities.

She sues the bike manufacturer and the gym she joined. In the end, the gym walked away without financial liability to the plaintiff (although they no doubt paid their counsel significant sums to argue on their behalf). The court’s decision came back to the club’s use of a waiver.

Ladies and gentlemen, I give you truth #3:

Truth #3: Fitness initiatives fail as part of a corporate wellness strategy because liability and safety are either overlooked or overanalyzed.

We live in a litigious society. There is no getting around that and businesses know it. The best you can do is make sure you’re prepared, that you’re practicing industry-accepted norms with respect to gathering and protecting health information as well as securing participant signatures on well-written waivers.  

Over- or under-responding to liability concerns will get you in trouble.  Below we look at each of those scenarios.

The Perils of Overlooking a Corporate Wellness Liability Policy

Sadly, despite the level of corporate policy and legal mumbo jumbo found in employee handbooks and on other business procedures, organizations sometimes fail to plan for their liability in connection with fitness opportunities as part of their corporate wellness strategy.

Nothing will shut down your fitness initiative faster than someone getting hurt in a program that wasn’t built with the right liability-managing procedures.

Yes, you should be using a well-written and easy-to-understand waiver for your walking program and your group exercise classes. Yes, you need to be thinking about how your liability carrier will react when they learn that you allow spouses into your corporate fitness center after someone has filed a claim. Yes, it is a good idea to have a corporate wellness policy about flex time that allows employees to exercise at work. It should also stipulate that their exercise at work is 100 percent voluntary and not subject to Workers’ Compensation.

I can’t tell you how many times I’ve been brought in to consult on a project to build a new fitness center as part of a corporate wellness strategy overhaul and the client has given no thought—zero, zippo—to how they will deal with their liability in the onsite fitness center. The thing about this is that there actually is a whole set of standards and norms for running a fitness center that, when well executed, well documented, and regularly reviewed, is part of a great quality and liability-management practice.

Overthinking Corporate Wellness Liability

While it is more commonly the case that liability is overlooked, there is also the potential to overthink your liability and thus end up paralyzing your programming. Far too many quality fitness initiatives are pulled off at businesses on a regular basis to allow your programs to get stalled by a legal team that is afraid to move. There is a happy medium on this issue and it lies in that place I described earlier: the one where you acknowledge the risks, you take the best steps you can to protect against them, and then you get on with it.

Once you find that balance in managing organizational liability with corporate fitness initiatives, you can put more energy back into developing creative programs (truth #1) and cultivating relationships with key stakeholders throughout the organization who can support your fitness initiatives (truth #2).

Up next, in the fourth part of this series, I’ll talk about the importance of moving beyond your “I’m not good at math” mantra to dig deeply into program evaluation in corporate fitness. (Yes, there’s math involved, but you can handle it!)

Looking for one resource that contains all four of these truths about why corporate fitness initiatives fail in corporate wellness?  Download our eBook for the full series.

Do you feel that you have to use machines or dumbbells to get a good strength workout? Well, it’s time to think outside of the box and incorporate resistance bands into your workout. In the past, bands were seen for older adults because they may not make you sore or you don’t feel they are as intense. Bands are great to throw in your bag or car while traveling because they don’t take up much space and aren’t near as heavy to carry around.

One advantage to using bands is you have to use your muscles to control the band throughout the entire lift. Usually with dumbbells there is a part of the lift where you’re not using much muscle control. If it’s not burning your muscles at the end of a resistance band workout, then double up! That’s right; grab two thicker bands for added intensity.

When using bands, think slow and controlled movements! You need to control the band, don’t let the band control you. Adding in holds & pulses with your reps really helps to “feel the burn”. Try this band workout at least a couple times a month to mix up your strength workouts. Also, keep your eye out for a part two to this blog incorporating partner band exercises.

• Band underneath both feet, wide squats with an outer thigh lift (alternating legs on the lift). 40 squats total, 20 outer thigh lifts on each side
• Band underneath front foot, lunges (add intensity by bringing the band handles up by shoulders or higher). 20 on each leg
• Band underneath both feet, outer thigh walks back & forth. 1 minute
• Band underneath both feet for added intensity or under one foot for less intensity, bicep curls. 20 reps
• Band underneath both feet, arms straight by sides, tricep pulses, push the back away from your body. 1 minute
• Band underneath both feet; place both handles in front of your body, grabbing both handles with both hands, upright rows (elbows come up high than your wrist). 20 reps.
• Repeat!

Fit tip - the thicker the band, the higher the resistance, so pick your poison by challenging yourself!

Have you heard this interesting story  regarding personal trainer Drew Manning?  Manning was what his wife called a “judgmental trainer,” and he admits that he would look at his overweight, struggling clients and think that they must choose to be lazy. Surely if they cared about their health enough, they would just make changes instead of blaming their genetics or other factors, Manning thought.

Trainer Finds Drastic Way to Learn Empathy

So, to put himself in his clients’ shoes, he took it upon himself to gain 70 pounds by foregoing his workouts and eating a new diet of junk food. What he found out is that beyond the physical effects of weight gain, he was a different person mentally and emotionally as well. He became self-conscious, insecure, and lethargic. Next, he quickly returned to his former fit self, dropping the 70 pounds and regaining the muscular build. But he now has a heightened sense of empathy for his clients.

As corporate wellness professionals, are we finding empathy with our clients? It’s true that making healthy choices is exactly that—a choice that only an individual can make. But, are we understanding of the many factors at play in our clients’ lives and aware of possible feelings of guilt or embarrassment when they carry extra weight or lack the strength to perform certain exercises?

Be Mindful of Clients’ Emotional Factors

I would never suggest that we pull a risky stunt of gaining and losing large amounts of weight like Manning did. However, we can make it our job to use patience, reflective listening, and a nonjudgmental attitude to be more understanding of how our clients are feeling mentally, not just physically.

We sit. Frankly, we sit a lot. We sit at home, we sit on our commutes, we sit at work, we sit during our child’s after-school activities. Sit, sit, sit. And it’s not doing us any favors, either. In fact, recent startling statistics indicate that sitting may be a significant threat to our overall wellbeing.

Before you write this off as one of those “it can’t be that bad” indicators, consider these statistics. There are even more (if you need more convincing) in this compelling infographic.

• Sitting six hours a day increases your risk of death by 40% over someone who sits less than three hours.
• Between 1980 and 2000, exercise rates remained the same, but sitting time increased 8% and obesity doubled.
• People with sitting jobs have twice the rate of cardiovascular disease as people who stand for work.

And to those of you who say that sitting disease is really a problem only for people who don’t work out, think again. Data shows that prolonged sitting can negate some of the benefits you receive from regular exercise. Let me just say it one more time: How often we sit is a problem.

NIFS’s Fit-It-In Gets Results in Combating Sitting

So there it is: sitting is our great nemesis. If you’ve been wracking your brain for strategies that actually combat the gravitational pull to a chair, look no further. Below is an outline for one of NIFS’s award-winning programs, Fit-It-In, with real results that can be implemented in any worksite health setting.

But before I get into program specifics, I need to say that if you don’t have built-in strategies for evaluating your programs, you’ll want to be sure you establish that basic infrastructure in order to determine whether your efforts at combating sitting disease are actually working. For more on how NIFS evaluates our programs, read this blog. After all, without effective evaluation strategies, you can’t get fantastic data like this: Before Fit-It-In started, 100% of associates polled indicated they were sedentary at least four hours per day. By the end of the program, only 8% of associates polled indicated that they were sedentary four or more hours per day.

In the Beginning

This conceptually simple and highly effective program, called Fit-It-In, is the brainchild of one of NIFS’s managers, Kathy Douglas. Kathy manages a corporate fitness center for NIFS at a client where there is a lot of sitting. She, like most of us in worksite health promotion, had been following the news coming out in the last few years about the dangers of sitting and felt compelled to address this for the associates she serves.

She knew that if she could just get them into the fitness center, she could help them, even with small breaks in the day, to feel better and to gradually improve their health. But she was up against (1) individual inertia, and (2) a corporate culture for productivity that kept associates in their seats.

After much research, discussion with leadership at her client location, and careful outlining of the program’s goals and objectives, she launched Fit-It-In. The primary goal of the program was to help improve associate health and engagement by providing them with an efficient and convenient method of fitting in more physical activity throughout their workday.

Fighting Inertia to Improve Employee Health

Kathy knew she had a lot of work to do to reach the 500+ associates at her location with a message about moving more, and she was certain that focusing on getting them into the fitness center was going to be met with significant resistance. So she brought exercise to the associates and incorporated a variety of simple opportunities/events through which associates could engage in movement-oriented activities without having to truly work out.

Program features included the following:

• Fitness bands to all associates
• Online workout and stretching documents
• Indoor and outdoor walking routes
• Motivational stairwell challenges
• Fitness band exercise challenge of the month
• “15-2-Fit” 15-minute workout cards available in the fitness center
• 5-Minute Flash Mob fitness band exercise events
• “YES You Can―Fit-It-In” informational kiosk
• Monthly grand-prize drawing

Pretty great list of services in the initiative, right? Well, here’s the thing: Kathy knew (she’s been with this client for five years) that unless she was able to get support from mid-level managers, this initiative would flop, no matter how creative, relevant, simple, or potentially impactful it was.

Engaging Managers to Support Employee Exercise

Truly, this is what sets this program apart from others. Kathy spent a significant amount of front-end time with managers in the organization talking with them about Fit-It-In: how it would benefit their productivity goals as well as the health of their department members. She also sought buy-in from the executive leadership in her location so that the mid-level managers would know they had the support they needed to get Fit-It-In off the ground in their division.

Easy enough. On to the next steps, right? Unfortunately, it took a lot of effort on Kathy’s part to overcome managers’ resistance to allowing their employees to move for five minutes during a meeting, or at each hourly bell. There were significant concerns in some areas about productivity and department goals being compromised because employees would not be 100% focused on work 100% of the time.

It’s a common hurdle, but it’s not commonly overcome. Kathy was able to gain a lot of traction with these supervisors by presenting Fit-It-In jointly with Human Resources. She engaged the managers in conversation at the end of the presentation to listen to their concerns and other feedback. Kathy added elements to the initiative in response to those discussions and ultimately was able to remove most of the identified barriers to generate a win-win message.

If you want to read about how Kathy was able to go from 100% of associates reporting that they were sedentary for four or more hours to just 8% indicating that they were sedentary for four or more hours each day, you won’t want to miss part 2 of this blog. We’ll dig into the data, as well as offer an overview on how the program was implemented. I’ll also outline some of our key lessons learned.

Once you have learned basic strength moves separately and have mastered the form for each, consider trying a workout where you combine both a lower and upper body strength exercise into one. Combo exercises have many benefits, such as burning more calories and increasing your physical and mental coordination. They also allow you to pack more into a certain amount of time, making your workout thorough and efficient. On busy days, this can be a good way to squeeze your normal 40 minute workout into 20!

There are many ways you can combine separate, basic strength moves into a combo exercise: upper body paired with lower body, lower body plus core, two arm exercises combined, etc. Even combinations of more than two are possible, for example a squat with a bicep curl into a shoulder press. Get creative, as long as you are using proper form for all exercises. Here are five upper body/lower body combos to try today:

1. Squat w/ tree-hugger - placing a band behind your back (or ancor if possible), sit back into a squat while bringing your extended arms out in front of you as if you were hugging a tree.

2. Deadlift w/ upright row - maintain a straight back while performing the deadlift, as you return to standing position, perform an upright row leading with your elbows.

3. Step-up w/ bicep curl - stepping up onto a box or bench while performing a bicep curl, maintain proper form keeping knee in line with the ankle.

4. Backwards lunge w/ front raise - as you step back into a lunge simultaneously perform a front shoulder raise with manageable weight, strive to maintain proper form.

5. Shoulder press w/ leg extension - can be performed sitting or standing, if standing you will balance on one leg lifting the opposite knee. You will perform a shoulder press while simultaneously extending the lifted leg at the knee and lowering.

Take a 10 minute break today and work through these exercises for worksite wellness.  Be sure to complete exercises on both sides where applicable.