Corporate Fitness and Active Aging

To my knowledge, I don’t think there’s ever been a survey taken regarding this issue but personally, this is one of the most frustrating things to hear as a personal trainer, group exercise instructor, fitness manager, fitness specialist…fitness ANYTHING! So let me be clear right from the beginning. Lifting weights will NOT make you bulky.

The origins of this myth may never truly be known but I think we can all agree that females (and males for that matter) generally associate lifting weights with big muscle-bound bodybuilders. Although this may be true for some, the majority of us (exercisers and non-exercisers alike) lift weights and will never look like big, bulky bodybuilders. I’d even go as far as to say that the “bulk-factor” only applies to approximately 10% of exercisers, which does not even include the non-exercisers which would bring that percentage down. There are quite a few reasons that support this theory. Here are a couple:

Time – This applies to a couple aspects of life. First of all, do you realize the amount of time these muscle-bound men are putting in at the gym? We’re talking two+ hours in the morning and two+ hours in the evening…at a minimum! Most likely they may be getting in an afternoon session as well. Possibly even a little cardio at some point in the day. And to be specific, each two+ hour session is most likely focused on one muscle (i.e. chest day, leg day, arm day, etc.). Chances are you are working out one hour per day at most and doing a full body workout. There is not a chance you will get bulky exercising in this fashion.

Diet – This is the second aspect of time consumption. The planning that goes into each and every meal throughout the day and throughout the week is staggering. 6 meals a day; no cheat meals; getting a well-balanced diet throughout each day (i.e. getting enough protein, natural vitamins, water, etc.); and staying on schedule with each meal and/or snack. This takes A LOT of time. But it’s for good reason. A great workout plan is not much without a clean diet. These big guys need enough nutrients for their muscles to grow. They cannot have little cheats here and there…a candy bar in the afternoon for a pick-me-up, an alcoholic beverage while relaxing with friends, any sort of pastry to eat while they drive b/c they are late for work. No. They are very strict with their clean diet. Can you honestly say you are that strict with yours?

As I previously stated, these are only a couple of the reasons you will NOT get bulky simply by lifting weights. Unless you are purposefully trying to get bulky and basing your lifestyle around it, you don’t stand a chance to do so. On a positive note though, lifting weights will definitely help you target those trouble spots you’ve been trying to get rid of…the back of the arm, your lower back, your thighs. The next time you give yourself a goal of losing 10lbs, I challenge you to accomplish this feat through lifting weights, not by jumping on a treadmill for 30 min. I think you’ll be pleasantly surprised with the outcome.  Connect with your corporate wellness staff to help you get started.  They can set you up with a plan to meet your goals.

 So get out there and start lifting to NOT get bulky!

At our client sites, we’ve been offering walking initiatives for years. After all, it’s kind of the original fitness opportunity at worksites, right? They’re super-simple, generally easy access for participants, and most people can participate. For better or worse, we’ve steered clear of linking the program with pedometers, but we do get a lot of really useful self-report data from participants for the program.

The Basics of Club PED

It’s a mileage-driven walking and running program, and with some of our clients, we run this initiative annually. It’s become such a staple in our program planning that associates ask about it, wanting to be sure they don’t miss the registration.

Participants self-select into their desired weekly mileage goal: 5 miles per week, 10 miles per week, or 15 miles per week. They can complete their mileage anywhere, including walking the halls at work, in the corporate fitness center, or on vacation at the beach! The goal is to maintain their chosen goal mileage each week for the duration of the program. We allow a few “off” weeks (you know how life gets in the way), so participants must maintain a minimum of their goal mileage for 8 of the 10 weeks of the program.

We’ve witnessed participants start out lacking confidence that they can finish 5 miles per week for 12 weeks, and by the time the next year rolls around, they have a 5K or 10K under their belts with an eye toward upping their Club PED mileage goal.

The Data from Club PED

As I mentioned, we’ve been running this program for years. But in the last two years, we have seen some important jumps in participation and completion rates.

In 2012 and 2013, we averaged 59 miles per participant, which means that a typical Club PED member walked 7.4 miles per week beyond his or her normal daily activity. This represents a 34% increase over the average miles per participant for the preceding three years. Another positive trend in the last two years is our finisher rate. Our staff saw an average of 44.6% of Club PED participants successfully meet their weekly mileage goal for the duration of the program. From 2009 to 2011, we achieved a completion rate of 30%.

I know our staff are really proud of how hard their members worked to meet or exceed their mileage goals during the most recent Club PED offering, and I’m excited about the positive improvements the staff have worked hard to achieve.

The Feedback from Club PED

We get positive feedback from this program each time we run it. I don’t know if it’s our staff, the program’s simplicity, the low threshold for entry, the easy-to-use online portal, or a combination of those factors. Regardless, we’re always honored by the unsolicited compliments we receive. Here are a few examples of the ways this simple initiative has helped to improve members’ lives:

Thank you so much for the program. Because of it, I bought a Fitbit and continue to wear it daily. Can’t say I move as much as when I’ve had jobs out of the house, but I am [more] aware of my steps and take more breaks to move around.

—Dana, Ohio

I have been faithful to my walking, getting 4 to 5 miles per week. This Club PED program really helps me focus on my health and on keeping my blood pressure down. Staying healthy is my life change.

—Latongi, Georgia

To learn more about Club PED or other programming that our corporate fitness management staff can bring to your worksite, contact me.

Let me start by saying I’m not here to dog personal training. There is absolutely a niche for that fee-based service, and there is clearly a clientele for it. It should definitely remain an option in fitness centers.

But sometimes, there are people in corporate fitness client settings who simply cannot afford the service. And the real rub is that often, the people who can’t afford it are the ones who would benefit the most from it. If you’re a trainer, you know what I’m talking about.

If you’re charged with overseeing outcomes from your corporate fitness program, you may be pulling out your hair trying to figure out how to get more people exercising on a regular basis. Personal training could help, but again, you're stuck with that price point issue that makes the service out of reach for many.  

The research is clear: moving more is good for your health and sitting is WAY worse than we thought.  

More Personal Attention Without a Personal Trainer

But let’s face it, for someone who is new to exercise or who, for whatever reason, is intimidated by the gym, a little hand-holding from a compassionate and capable professional can go a long way toward boosting the confidence of an unsure individual. The struggle is how to create opportunities for that hand-holding that don’t cross the line into fee-based personal training.

Fortunately, we’ve landed on a service that has proven to be a major value-add both for our clients and for their employees. Personal Fitness Quest, NIFS’s alternative to personal training, was born out of our staff routinely encountering the challenge of trying to invite more members to exercise regularly as a way to improve their health, and knocking up against people who needed more than a little instruction. Here are a few snippets of success stories from the service.

Corporate Fitness Success Profiles

Joyce’s Story: In January 2011 I started working out consistently. After working out with Adrienne through my Personal Fitness Quest, I started to feel more confident. I later joined Weight Watchers and almost three years later, I’m 80 pounds lighter, off my blood pressure meds, and feeling great!

Jen’s Story: When I started my first Personal Fitness Quest, I was walking for exercise. My NIFS staff trainer whipped me into shape and in that first six weeks I lost 11 pounds and seven inches. Since then, I’ve completed two more Personal Fitness Quests with the NIFS staff as well as started other healthy behaviors. As of July 2013, I had lost 115 pounds.

Julie’s Story: In August 2012, I started my first Personal Fitness Quest with Anne. She had me do things I didn’t think I could or wouldn’t try. I complained and whined but she said I’m the only person who smiled the entire time. After a year and a half, I’ve learned a whole new way to exercise and I’m thrilled to say I’ve lost more than 60 pounds and almost 40 inches.

Learn how you can implement a personal fitness quest program at your corporate fitness center by signing up for NIFS best practice series.  

The holidays are in full swing and everyone is singing about jingling bells, and Dasher and Dancer, Prancer and Vixen,  Comet and Cupid, Donner and Blizten, and Rudolph of course.  Another reoccurring song or tradition that has become a part of our culture in various ways is the 12 Days of Christmas.  We see it on TV with 12 Days of Giveaways, our staff did 12 Days of Fitness via Instagram, and all over Facebook there have been 12 days of something or another where companies thank you for supporting them by offering contests throughout the 12 days. 

This got me thinking about how we jump on that wagon, easy enough… we are going to offer the 12 Days of Wellness.  So I set out to ask around the office, when do the 12 Days of Christmas occur?  Most people, including myself thought “around the 13^th or 14^th?”, 12 days out from Christmas.   Doh, I’ll just google it. Here I thought I’d engage people, because that’s what we are good at, engaging your residents in your senior living communities or your corporate wellness members and strike up a conversation.   I could have gotten the answer right away if I just Googled it. 

If you haven’t Googled it yourself, in general you would find that the 12 Days of Christmas actually begins on Christmas and carries on for 12 days ending on January 5.  If you need a more detailed explanation, I recommend you Google it for yourself as it does vary between beliefs.

Back to me jumping on the band wagon to celebrate 12 days…  Join us via our Facebook page or Twitter for the 12 Days of Wellness starting tomorrow.  As we head into the New Year and establish those dreadful resolutions, take into account more than just the typical exercise more, lose 10 pounds, eat better.  There are more aspects to your overall wellness that will help you lead a healthier life.  Subscribe to our blog, we have some new authors from our staff in 2014 along with some great programs to share with you in our NIFS Best Practices series where we will feature some of our most successful programs in both Corporate Fitness settings and Active Aging communities.

Enjoy the holiday season and our 12 Days of Wellness!

Fact:

Generating reliable and accurate ROI on a corporate wellness program (I mean the whole thing--biometric screenings, absenteeism, presenteeism, HRA, wellness programming/activities, EAP, etc.) is really, really, really challenging. It requires lots of money, and lots of really smart people who’ve done that kind of work more than once or twice.

Fact:

Piecing out the impact of your corporate fitness center as a standalone element and then determining reliable and accurate ROI from that single piece of your overall strategy is, well, about as likely as spotting a unicorn.

You may be thinking to yourself, “But wait…I just saw an article on ROI for corporate fitness and that said 3:1 or 5:1 or 7:1 returns were possible. What’s with the unicorns and the impossibility of calculating ROI for corporate fitness?” It’s true that there is a continuous stream of articles about wellness ROI, and I suspect that there are business development teams for corporate wellness vendors who are armed to the gills with literature that “proves” why their service/product generates the best ROI for said client.

You see, there’s a lot of posturing in the corporate wellness market. The industry boasts some very powerful vendors--some of whom have the money and smarts to do the work required in order to generate reliable and accurate ROI. The industry also has a lot of other vendors who don’t have those tools, but who are still competing against those who do. Of this second group, there are two types: the vendor who reports ROI that is neither reliable nor accurate (unicorn anyone?), and the vendor who doesn’t report ROI.

Honestly, it’s time for employers to stop beating the ROI drum. (And I’m not the only one who thinks so. Read this article, or this one, or this one.)

ROI is hard to capture because corporate wellness is complex. There are a lot of moving parts, and to date, the industry has not been able to come together on metrics that are consistent. While this is true for most of the agreed-upon elements of a corporate wellness strategy, let’s just pull out corporate fitness to get a sense of the level of complexity we’re dealing with overall.

There are a variety of data points that can be captured for corporate fitness programs:

Membership:

Any vendor worth its salt will have some kind of prescreening process in place that, once completed, will allow the employee to join the fitness center. (Don’t just take my word for it; check out the standards provided by the American College of Sports Medicine in its Health/Fitness Facility Standards and Guidelines text.) Some vendors skip this process and everyone is instantly a member because they are employees. So the organization with this process instantly reports higher membership (100%!) than the vendor who requires a responsible process be completed prior to gaining membership.

Fitness assessments:

Field tests to assess the fitness level of a participant are highly variable and the chosen tests can sway the results depending on the population. It’s the nature of a field test; they aren’t as accurate as in the lab.

Visit data:

By now, software to track utilization is widely available at fairly minimal cost. However, if the business isn’t willing to pay for the software, fitness staff are left to track visit data with a manual tally. In either case, software or sign-in sheets, there are issues that can result in significant errors in data collection. Even if we forgive those errors or find a way to account for them, vendors count visit groups differently. “Frequent visitors” might be represented by members with at least one visit per month for vendor A, but vendor B may determine that at least one visit per week is required to achieve “frequent visitor” status.

Mixing those variables quickly creates a lot of inconsistency from one program to the next, making it exceptionally hard to compare apples to apples. Then you have other related data to consider—like gym membership subsidy and how to count employee-users of that benefit against or with your corporate fitness center users. Similarly, how do you capture the value, health benefits, and cost of employees who never step foot in the corporate fitness center but maintain their own exercise regimen at home?

So if your CFO isn’t going to sniff out ROI on your corporate wellness strategy or any of the individual elements like your worksite fitness center, what should you be looking to for data and outcomes you can believe? Rest assured, I’m not suggesting we revert back to all fluff and feel-good for employee wellness. As an alternative to traditional ROI, consider shifting your thinking toward value. To find out more about what I mean, check a two-part blog I wrote about a year ago where I outlined some ways to think about value from your corporate fitness center. You can read part one here and part two here.

If you're looking for how to build the very best corporate fitness center you can for your employees, consider our short webinar series:  The Guide to Successful Corporate Fitness Centers.

Curious how many steps you need to take to burn off that Halloween candy?

Check out this Halloween Treat Calorie Counter! 

Now playing at NIFS-managed corporate fitness centers all over the country:

Simply put, corporate wellness and philanthropy go hand in hand.  This is one great example.  What are you doing to cultivate giving back as a measure of good health?

In this fitness challenge we are going to tackle 200 squats! Squats are one of the best exercises you can perform to strengthen the quad and glute muscles and to tone and define the legs. Also, squats are easy to perform anywhere, as you only need your body weight! The website above will give you a 7-week training program, working up towards 200 squats. Here are some other exercises you can use to supplement the training program and really ramp up your leg strength and endurance.

1. Leg press—This machine allows you to perform the same basic movement as a squat, but gives you a chance to increase the resistance beyond just your body weight, to really enhance the sheer strength in the leg. Build gradually on the weight, and never try to lift weight that would cause you to lose proper form (i.e. arching your back).
2. Step-ups—Lifting the body from the ground up to a high step (16-18 inches) is a good way to increase muscular strength in the legs. If you perform several reps of a step-up, you will also get an added benefit of a cardio workout, as the heart rate rises! Start with just using body weight, then as weeks progress, hold dumbbells at your side as you perform the step-up.
3. Lunges—This exercise works the quads and glutes in a similar way as squats, but lunges are generally more challenging. Perform alternating lunges until muscle fatigue in order to improve endurance.

Grab your co-workers and head down to your corporate fitness center and challenge each other to the 200 squat challenge.