Many thoughts come to mind when setting the groundwork for successfully participating in a sporting event, race or activity. Whether you are a recreational sports enthusiast or competing at a high level, everyone desires a successful event, and “success” means something different for each participant. When speaking to a recreational sports enthusiast, most will tell you that they are looking to maintain good health, have fun, and complete the event. On the other hand, the competitive athlete will define success only when they outperform others or themselves. Let’s take a look at some considerations for setting the groundwork for competing in a successful event.

[Read More: Preparing for your First Obstacle Race]

Planning – Planning your training weeks in advance before an event will pay off on the day of the event. It reduces stress and provides confidence that you prepared physically and mentally to complete the task. In addition to mapping out your training calendar, outline your goals for the event early in your training. Then, trust that the training sessions have prepared you to be successful in meeting your goals.

Organization – During the weeks prior to the event, it is important to do your homework. Create a check list with items needed for the event. Purchasing appropriate clothing and equipment early will give you time to test and exchange items if needed. Packing all the necessary items for the event a few days in advance will help eliminate stress on the day of the event.

Check the weather – If the event is outdoors, always keep in mind weather conditions for the day of the event. Pack additional clothing in advance or equipment options for unexpected weather changes.    

Visualize – It is helpful to visualize your plan of action during the event. What strategies are you going to use to meet your goals? When will it be the best time to push harder on the course or ease up? Focus on each aspect of the event. It is better to break it up in small parts as you transition from one mile to the next. Visualization prepares you mentally providing you with positive thoughts and images for a successful outcome.

Do not try anything new – It's not a good idea to try anything new on the day of the event. For example, don’t try new foods/drinks en route and don’t use new gear that hasn’t been road-tested. Stick to your plan. Your training sessions have prepared you for this day. Trying out new strategies does not prepare you for the risk of new unexpected challenges that can occur.

Expect the unexpected – It’s common for an event to stray from your plan; be adaptable and expect some variation of what you’ve outlined. A change in the course, unforeseen weather, or equipment breakdowns can occur causing disruptions in mental focus and attitude. Implement your plan B and stay the course! Do not let the unexpected defeat you.

Keep a good pace – Have a strategy in place based on your performance skills. Are you starting the event fast or slow? Are you going to remain at a steady pace throughout the course? Consider how weather conditions may affect your speed and performance. How will extreme hot or cold conditions or gusty winds effect your pace? Do you need to adjust your goals midway through the course? Consider all of these questions and more before race day.

Nutrition – It is not a good idea to try new foods on the day of the event. Many athletes are nervous on the day of the event and trying new foods can upset the stomach causing discomfort. Timing of nutrition during an event is especially important to consider for longer distances. Plan what types of food or drink you will pack for the event and when would be the best time on the course to ingest them, or will you rely on water or food stations provided on the course?

Following through with these considerations will set the groundwork for a successful event. Meeting your goals is satisfying and provides confidence for the next one!

Primal living is about refocusing your way of life to be more in touch with the essential, natural aspects of life. Living a primal lifestyle means you focus on your well-being from a natural standpoint. There are multiple aspects of life that can be shifted to follow a more primal path.

DIET - A diet that follows a primal lifestyle is one that revolves around anything that occurs naturally, such as multiple types of meat, with those meats coming from animals that are raised in natural environments (i.e., grass fed, hormone-free). To go along with those meats, follow a mix of naturally grown sources, such as vegetables, fruits, nuts, and seeds can be dietary staples. As you add in these categories of food, try to reduce sources that are not natural to the human species, such as alcohol, dairy, sugar, and processed foods (i.e., boxed cereals, candy, chips/crackers). While it is important to eat the proper foods, it is also important to stay adequately hydrated. Aim to hydrate to the point where you do not feel thirsty at all throughout the day. Water should be the primary source of hydration.

EXERCISE - The human body is designed to handle physically straining activities. It will react to these stressors, and adapt accordingly. It is natural as a human being to push the body, so it’s important to make sure that you take time to exercise in various ways such as lifting weights, walking or jogging, swimming, cycling, and stretching. These dimensions of fitness will help you become physically well-rounded. Are you not into a regimented workout program? No worries! You can count any kind of playful activity as fitting for this lifestyle. That can be throwing the football around, riding a bike around town, or even a relaxing kayak on the lake.

SLEEP - With the added exercise, the body must sleep in order to recover. Aim for seven to eight hours of  sleep a night in order to restore the mind and body properly. Not all sleep is quality sleep, so make sure that when you do sleep, you limit distractions such as phones or televisions, and allow the body to fully immerse in sleep.

Try applying these three tips on your journey towards primal living. Start with one area and once that has been implemented, you can move on to the next for a well-rounded and healthy lifestyle.

Health Fairs have become a standard offering as part of corporate wellness programs and it’s common for our staff to coordinate these events. Because traditional health fairs have been around for so long, we place a lot of emphasis on being innovative when organizing experiences. Without a creative approach, you get the same old, boring fair with the same vendors, the same pamphlets, and the same cheap pedometers/stress balls/water bottles. Still, when you’re coordinating your seventh health fair, it’s tough to come up with something new. Ultimately, health Fairs are about education so here are a few ideas on how you can give your event a breath of fresh air.

Go Wild

It’s a known fact that people love their animals! So much so that many consider them part of the family. Studies show that pets can offer a sense of enjoyment, love and add companionship to a person’s life. You can see how pets go hand in hand (or paw) with health. Try working with your local pet adoption agencies to see if they are willing to bring a variety of pets for adoption. Employees will get to see/pet/love them in person and discuss the considerations of adoption. It may turn out to be a hot spot for your health fair, so plan head with ample space to draw a crowd and a bunch of smiles.

Get Your Hands Dirty

Sustainable farming is becoming an important part of our future and along with this, so is urban farming. Small gardens, bee hives and chicken coops are popping up all across the country in people’s backyards. Community gardens are also making a name for themselves so if you don’t have the space or you don't want the daily commitment, you can volunteer at a farm co-op. There’s so much to learn about sustainable living while enjoying time outside in the fresh air, getting your hands dirty. Research what urban garden contacts you have in your community to come offer information on this topic.

Socialize

We know people are less social because of all the technology available drawing us away from community. There are some perks to the tech of course, but there is also a pretty big down side. People are losing touch, staying to themselves more, and not getting the health benefits of human contact. Ask some of your local social networking companies to attend your health fair. These groups host numerous get together's for people who may like to hike, attend events as a group, get coffee on the weekends, have discussions at book clubs, and even travel the world. Meetup is a website where you can find a variety of events in your area to join. This site gives you group options like food, music, dance, hobbies, family, photography and much more. There's something for everyone! Don’t under estimate how vital socializing can be for good health.

Hit The Road

Alternative transportation is a thriving business so why not put some options in front of your employees? In Denver, the buses and light rail welcome people’s bikes aboard as they head for their destination. We also have an automated bike sharing system where you can check out one of Denver B-cycles where they offer 700 bikes, at 82 of their bikes stations throughout the city. Just return your bike to the B-cycle station or the one closest to your destination when finished. I’m sure your city has some type of alternative transportation system, so do some research and see what you can offer about this topic at your next health fair.  

The most important take away is to keep your health fairs exciting and offer the most up-to-date information with a touch of something new and exciting. Don’t get pegged in to a corner on what type of vendors you can offer either, there’s a whole world of possibilities. Click below to access more creative program ideas from our staff.

Programs and events don't always turn out like we plan. Sometimes we misjudge interest, and sometimes we misjudge the timing or venue. In other cases, the program is well done, but we don't meet our goals because we didn't set the right target to begin with. We're managing close to 30 client fitness programs in senior living communities, so we're bound to miss the mark on a program here and there. What's important to me is that we learn from our missteps so that the next time we offer an initiative, it's a more complete program.

If you're looking for ways to continuously improve what you're offering to residents, check out our insights on a few programs below. For more on our process of goal setting and evaluating the programs we run, check out this blog.

Membership Drive Month

The Program and Goals:

Last April, Tim hosted a membership campaign to attract residents who were not members of the fitness center to join. Goals for the initiative were simple, as was the overall structure of the program. 

• Gain five new members during April
• Inspire each new member to attend at least one group fitness class during April

The fitness program at this client community is well-established with about 67% of the eligible residents already members of the fitness center. They regularly gain about five to six new members each month, so the focus of this program was a targeted outreach to long-standing residents who had not yet joined the fitness center. Tim believed that if he could get them in the door for orientation by lowering the barriers to joining AND inspire them to attend at least one group fitness class during the month they joined, those new members might be more active/engaged in the long run.

Tim set up "open orientations" for the month to create easier opportunities for non-members to attend. Despite issuing personal membership packet invitations to each of these residents, no one attended those orientation sessions, nor were any of the membership packets returned. While they did pick up five new members in the month, they all came from a pool of newer residents who had moved to the community recently. And of those five who joined, only one attended a class during April.

What we learned:

Sending invitations by community mail to non-members didn't generate a response, so future membership programs need to enlist a different outreach approach at this community. It is worth noting that we had a strong positive response to this very approach at a different client community. So if you operate multiple venues, you may need to adjust your approach per location.

2018 Winter Olympics

The Program and Goals: 

To capitalize on the winter games, Alyssa ran her own version of the Olympics for the residents in her Minnesota community. Her goals were tied directly back to fitness center membership and participation:

• Increase the number of total visit to 1,500 in February 2018 (the previous year, February visits had reached 1,125)
• Increase by 10% the number of members who reach the 5+ or 8+ visit per month categories
• Gain three new members during February 2018

Alyssa was able to achieve the total visits goal (1,705 visits in February 2018) and the membership goal (5 new members gained in February 2018). But she didn't reach the goal focused on frequent visitors (5+ or 8+ visits per month).

What we learned:

While Alyssa was quite successful at using her Olympics program to get a lot of people to use the fitness center, many of the elements of the program did not promote repeat visits. Additionally, many of the events occurred outside of the fitness center. (Click here to read Alyssa's reflection on teaching the residents new skills during her Olympics program.)

She received positive survey feedback from participants.

• 95% rated the program as excellent
• 75% noted the program was extremely well organized
• 85% said the program exceeded their expectations

In reality, the program itself was strong. But the goal focused on increasing frequent fitness center visits was probably the wrong aim. Future offerings like this that aren't specifically targeted to draw members into the fitness center will be created with different program goals in mind.

Want to find out more about how NIFS can provide this kind of smart, strategic programming to your residents? 

Many people travel during the summer, whether on vacation or for work. One of the most difficult habits to maintain during these trips is exercise. Traveling can really disrupt your daily routine and your sleep schedule, which can make staying active seem like a chore. However, it is important to continue an exercise routine in order to stay healthy. Even a scaled down version of your traditional regimen may help you maintain during time away. Below are some tips for continuing an active lifestyle while you're on the road.

Those who travel lightly will be happy to know that there are many exercises which require almost no equipment. The most obvious forms of aerobic exercise include walking and/or running. Walking up and down stairs is another great aerobic option when a staircase is available, near your hotel or even in the hotel itself. Body weight exercises are a great option for continuing a resistance exercise routine while traveling. Examples of these include; push-ups, sit-ups, lunges, and squats. Resistance bands are a great addition to any suitcase, because they allow for greater variety of exercises in a small, light package. Depending on where you stay, you may even find a tree branch that doubles as a pull-up bar on a walk!

Before you begin your travels look to see if the hotel where you’re staying offers an onsite gym so you can get a quick workout in before or at the end of your day. Or, consider if there are there any parks nearby that would offer a scenic walk or jog. If you're flying to your destination, walk through the airport (if time allows) and skip the moving floor. So even if you don’t get in a workout or you don’t have time when you arrive, you can at least feel good about the steps you did get in for the day.

Consistent physical activity is maintainable even when on the road. A big key to success is finding something that you enjoy enough to maintain despite disruptions in your normal routine. Do you hate the idea of a long walk or jog while traveling? Bring a jump-rope for a short cardio exercise that really gets your heart rate up. Don’t like push-ups or squats? Bring some resistance bands with you on your travels so you can perform a chest press, arm curls and a resisted hip extension. Hopefully, some of these ideas resonate with you and let you see that regular exercise is possible even when on the road.

In every fitness center setting it seems that the goal is to provide the most up-to-date, “trendy” group fitness classes and personal training. And while I agree that trying to offer something new and exciting is very important, I also think that sometimes we need to bring fitness back to the basics.

This is very important at a senior living setting. Many of our senior living communities support active living for several hundred people and providing fitness services appropriate for every fitness level can be challenging. It easy to cater to the “most active” group of participants. But we wanted to make sure we were reaching as many different residents as possible, so our fitness center staff challenged ourselves to take it back to the basics by providing a personalized group training that focused on the “bare bones” of exercise. And let me tell you, it has been some of the most rewarding work I’ve done to date! 

While I can’t deny that fitness professionals get a thrill out of providing a tough workout in a high intensity class and hearing “that was hard,” I can honestly say that providing an appropriate workout for those who need to take it back to the basics of fitness is also just as thrilling. Being able to coach a member to stand up from his chair independently when he hasn't been able to in a long time can make your heart swell with pride for his accomplishment. 

Now I’m taking that “back to basics” challenge to you dear reader. If you work in a senior fitness setting, take a look at your membership. Start identifying the needs of your members who struggle with standing, walking, overall balance, basic strength, and most importantly their confidence! One of the criteria we used when we started evaluating who might benefit most from “back to basics” programming was to begin with members who tend to get a little behind in class and do not reap the full the benefits. 

Once you build that member list, start reaching out individually to target specific fitness and functional living needs. Then watch how your overall participation numbers grow and how the increased confidence of some of your more frail residents helps them gain additional strength for every day needs. This experience has surprised me; I didn’t expect that getting back to the basics would be so rewarding and exciting, but it has been an absolute joy. Have a similar story to share? Respond the comments below.

American is the land of opportunity and from the time we are children, most of our parents have encouraged us to take advantage of these opportunities. They encourage us to understand that we can be anything we dream of when we grow up, accomplish any goal we set our minds to, and with hard work can achieve what others think is impossible. While these are great confidence boosters for children, as we become adults many of us have a hard time distinguishing between being able to do anything and being able to do everything. It is great to set your goals high but you have to prioritize to be able to achieve them.

This is something I see day in and day out as a fitness professional with my clients. I also see it in the unrealistic expectations I set for myself. For example, if your goal is to run a marathon you can’t expect to strength train three times a week, lose those pesky 10 pounds that have been hanging around, keep up with kids activities, maintain a full-time job, sleep eight hours a night, volunteer at your church, and have healthy meals prepared each dinnertime. Something has to give! This is where a dreaded word comes into the mix: “NO.”

Read More [4 Ways to Find a Healthy Relationship with Exercise]

We have a passion for so many things and a desire to please others but we have to prioritize. You can run that marathon but you may have to give up volunteering at your church to complete some long runs on the weekends. You may have to eat leftovers for dinner a few times a week to keep up with your training schedule. It is ok to say no or push some things to the back burner for a while so you can achieve the “anything” you have set out to accomplish. If different things become a priority, you can pull them to the forefront again.

Living a healthy lifestyle can be overwhelming. There are 7 different dimensions of well-being that we are constantly trying to balance. Cut yourself some slack and remember you cannot do everything, especially not all at once. Pick one or two things and make them your top priority. See how these affect your life and decide if they are habits worth keeping. Once you find a good balance, try adding another and see how you do. You can achieve any health/fitness goal but you cannot achieve all of them at once. Write down your top health/fitness goal for the month and focus on that for 30 days. You will feel a sense of accomplishment and build a confident attitude that says that you can do ANYTHING, just not EVERYTHING.

The biggest threat for occupancy in senior living appears to be the family home. And as technology advances, it gets easier for older adults to remain in the comfort of their familiar surroundings. After all, it is an enormous undertaking to move from your long time family home to a new place. The physical burden of the move (and downsizing) coupled with a strong and heavy psychological undercurrent to acknowledging that this will be your last move makes it extremely challenging.

Until there is a strong enough push (or pull) for older adults to leave their home, marketing and sales staff are left in a difficult battle with inertia, because the truth is, most of us don't make changes (in any area of life) unless the pain of staying the same is greater than the pain of making the change. So you have two choices, you can wait for the push of a health crisis that forces older adults to leave their homes, or you can activate a pull message that shows the community as a place where active, engaged living is very much the norm.

[Read More: Using Wellness To Combat Someday Syndrome]

Your wellness program (life enrichment program, activities program...) is the tangible representation of how life is lived in your community and it is the best way to show prospects all the ways they can connect with opportunities FAR beyond what they could cultivate for themselves at home. Here are three opportunities to make the most of your community lifestyle in a pull message with prospective residents.

#1: Fix your fitness center.

Fitness, your fitness center, exercise classes, etc. are only one component of your overall lifestyle program. But, this aspect of living at your community is arguably one of the most visible and recognizable elements (maybe a close second behind dining). If your program consists of a gym with some equipment, classes on the calendar, and possibly fee-based personal training, then you're no different than the gym the prospect already belongs to. Nor are you likely much different from your nearest senior living competition. There is no pull in your services to stimulate the idea of change for a future resident.

Here are some blogs to help you rethink your exercise offerings:

• What's missing from your resident fitness program and how to fix it
• Making the most of your community fitness center
• Community fitness centers - is bigger always better?

#2: Change your calendar.

There's a good chance your calendar looks old and it's just as likely that your enrichment team is blissfully unaware that there's room for growth in what and how they plan. If you're in a community leadership role, it may have been a while since you took a close look at the activities and events that are planned for your residents. So, maybe you're not sure if your calendar needs more life. The simple exercise below will shed some light on whether your programming represents an area of opportunity. 

• Print the last 3 months of calendars.
• Cross off all events that are repeats within the month: exercise classes, card games, happy hour, book club, birthday lunches, weekly shopping trips, worship services, etc.
• If you don't see at least five to six unique events per month (and that's shooting low), then it's time to rethink how programs and events are planned in the community.

Check out this blog for a fresh perspective on putting purposeful living at the center of life enrichment programming.

[Read More: Top 5 reasons your residents don't engage in wellness]

#3: Adjust your thinking about resident engagement.

I'm intrigued by the Holleran Consulting model for the four domains of resident engagement. (Grab the whitepaper here). My early thoughts were all around how much the domains are the responsibility of a community's life enrichment director. However, the more I digested the content, the more I realized how deep the idea of resident engagement really runs. 

There are lots of ways to improve traditional activities in communities, and many of those opportunities rest squarely with your life enrichment staff doing their jobs differently. Yet, beyond the prominent role your activities department plays in facilitating opportunities for resident engagement, it is the entire community supporting those opportunities, connecting with residents, and communicating with each that is the foundation for engagement. Residents also have to be present at a fundamental level. We should not be simply filling an activities calendar and calling it done. For strong engagement, we have to invite residents into their own life story and then step back to allow them to live it.  

How you build those pathways for residents to choose the ways they want to engage is the story you sell to prospects when they ask what it's like to live in your community. And, it takes more than your fitness manager and/or your life enrichment director to pull this off. It requires a strategic approach to building a community full of life and then creating a thoughtful approach to sharing that living experience with those who aren't even aware of what they're missing while they reside in their own home. 

Simply put: You court a more vibrant consumer when you offer a message that speaks to the ways they engage with life. Stop selling health care and start focusing on how residents can live well in your community.

It's hard for me to believe that the first season of the reality show Biggest Loser aired in 2004. The popularity of that show has inspired all manner of weight loss competitions held under the banner of workplace health. Over the years, as a corporate fitness partner for businesses across the US, we've hosted our share of weight loss challenges. Sometimes the program was straight up 100% about weight loss. Other times, the challenge would have a lot of pieces and participants could choose a weight loss component or another element as their focus.

All of it was well-intentioned, but as I've come to learn, we may have done more harm than good. That said, we don't offer those kinds of programs anymore, and here's why:

Weight loss challenges are based on bad science.

Such programs are typically short term (6-8 weeks) and focus almost exclusively on calories. The idea is that if you consume fewer calories than you burn, you'll lose weight. (Or, as we fitness folks prefer: burn more calories than you take in.) On paper, the math makes perfect sense. But the reality of calories in versus calories out as it relates to body weight is far more complicated. Fitness professionals often assume that people are fat because they either aren't moving their bodies enough or they're eating too many calories. Fix one or both of those and the weight will come right off.

In fact, the weight may come off for the duration of the challenge. Sustained weight loss is also a possible outcome (there are success stories out there), but it's not a likely one.  

[Read More: The Long Strange History of Fad Diets]

Weight loss challenges motivate the wrong health behaviors.

Early in my career one of my most memorable encounters with a fitness center member occurred when she came in for her appointment to talk about an exercise plan tailored to her goals. Weight loss was her primary goal so we started talking about what might be a reasonable initial target. Quickly into the appointment, she dissolved into tears and through the rest of our conversation, we didn't talk about exercise, we talked about her body image and how deeply connected that was to her self worth.

That kind of desperation lends to poor health behavior choices when we're talking about weight; it's not a stretch to go from a weight loss challenge at work to dysfunctional eating habits. The restrictive nature of the challenges often leaves participants grumbling about when they can eat their next cheeseburger. I'd cringe when I heard something like that. I'm not anti-cheeseburger, cheesecake, or cheese for that matter. I am against the idea of labeling foods into good/bad categories as a strategy for eating better, and I am against the idea of restriction as a tactic for improving health.

Weight loss challenges perpetuate a negative body image narrative.

The story I shared above about the member crying in my office because of her weight wasn't an isolated incident. It happened regularly. And while I was honored that people would feel comfortable getting real with me, I also felt horribly ill-equipped to counsel, recommend, or even respond. (There was no training for this in my bachelor's or master's programs). So I practiced empathetic listening because it was the only tool I had in my toolbox. After several consults like this, I adopted a mantra: "Your weight on the scale is not related to your value as a human being" in the hopes that my members would internalize a tiny piece of that to understand that regardless of their weight, body fat, jean size, or relationship to food they had immense value to me and others in their lives.

When we focus on excess weight as something that MUST be addressed, we imply that individuals who aren't at a "healthy body weight" must need fixing. That's a pretty rich message coming from a group of professionals who love exercise so much, we choose to do it for a living.

So what do we do when someone comes to us with weight loss questions?

We will still work with individuals on reasonable weight loss goals if they come to us 1:1 for that kind of support. But, we do it from the foundation message that good health is primary. If weight loss occurs as a natural outcome of healthy choices, then so be it.

We do still get asked by businesses if we'll help them run their weight loss challenge. The answer is no. Sometimes they'll respond to other creative health-related programming and other times, they're committed to their Biggest Loser-style weight loss competition and we have to bow out.

* * *

If you're looking for a corporate fitness partner who is committed to helping your employees live well and work well, click below to find out how we can help.

Aging is a natural and guaranteed process. You can’t stop getting older. This doesn’t mean you have to concede to the idea that getting older means being less than what you were in younger decades of life. Being regularly active is an important part of aging well, and yet, working in the active aging fitness industry, I have seen many older adults have come up with a plethora of excuses to not exercise. Here are some common myths that older adults use to avoid exercise and my tips for how to address them.

I’m too old.

I think we can agree that this is very outdated; the research tells us you're never too old to move your body. There have been many studies showing that staying physically active all of your life positively outweighs aging while sitting still. But, I think there is a hidden meaning in “I’m too old.” i think it's more about change than it is about age. People like to stick to their routines, older adults are no exception, and what folks often mean when they say, “I’m too old” is that exercise is out of their comfort zone. It’s a blanket answer to get the fitness monkey off their back.

In reality, they are scared to change and may need a boost from you to help get them thinking more positively. One of the ways that I help the residents who use this saying as their mantra is by engaging them in a non-physical meet and greet activity. I introduce them to other active aging residents who enjoy classes, recreational offerings, and the fitness center. The idea is not to talk to them the whole time about why they should join the fitness center and all of the great benefits, because, deep down, they already know. The idea is to get them around a group of people that they can turn to and make friends with. They are more likely to commit if they have a buddy.

[Read our Senior Fitness blog: What's the Point of Exercising]

I have an injury.

Injuries are not to be taken lightly and as a fitness professional, I definitely have a medical release secured prior to engaging a resident in exercise. If you receive an “all clear” from the doc, an older adult client who is still leaning on the injury excuse may be in fact fearful that their injury is going to get worse or come back if they embark on regular exercise. But if you present yourself as an educated professional (because you’ve done your research), you can coach the individual in safe and effective exercises. Despite your efforts, not everyone will get on board, but the more they trust you in your profession, the more likely you are to have them participate and start leading a healthier lifestyle.

I like to keep to myself.

This can be a difficult one. Introverts, especially older introverts, may need a little extra push to get moving. The best way I have found to engage with these individuals is by finding out what they enjoy doing. When speaking to them one-on-one, I relate to their interests and try to form a bond. Slowly, they start to come around. These residents normally enjoy one-on-one appointments or scheduled times when not too many people are in the fitness center.

Knowing your population’s needs is half the battle. Establishing a positive connection with your audience is how you are going to get them to be more active and engaged. Remember, it can be really scary to start something new. Being understanding and taking the time to help them find their niche is one of the most important things you can do as a fitness professional.